For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Oct
10th
2011
Online ad spend up, mobile visits at 10%, Yahoo launches social targeting and Facebook improve page metrics
Online ad spend jumps by 13.5%
The latest IAB advertising figures show a huge jump in search and display advertising, boosting online’s share in the advertising sphere ...
TAGS:
Ad spend
| Conversion rate
| Facebook
| Mobile
| Yahoo
Sep
08th
2011
Facebook Ads: Are they worth it?
Facebook ads may not seem revolutionary but there are some features that set them apart from the standard Pay Per Click options. They used to be seen as the cheap option, but with ...
TAGS:
Ad spend
| Facebook
Jul
22nd
2011
Google targets unnatural links and steps up Offers while Facebook ad rates rise
Google targets unnatural links
Linking tactics used by webmasters, marketers and advertisers are getting a shake up courtesy of Google. It is targeting unnatural linking methods t ...
TAGS:
Ad spend
| Facebook
| Google
| Pay per click
Jun
10th
2011
Online advertising grows, Bailey report published & display ads grow faster than search in 2010
European online advertising grows by 15.3% year-on-year
The latest IAB AdEx survey of European advertising has found overall online ad growth was 15.3% in 2010, outperforming gene ...
TAGS:
Ad spend
| Search
May
27th
2011
Google predicts 10 fold jump in ad spend, Twitter buys Tweetdeck & UK delays cookie law
Google predicts online ad spend to jump 10 fold over the next few years
Right now the market for digital display ads, videos, mobile and other non-search formats is £14.8 bi ...
TAGS:
Ad spend
| Google
Mar
11th
2011
Study shows value of online ad spend, new cookie regulations and Warner Bros offer movies via facebook
Online advertising budgets directly reflect the amount of visits a website receives
According to analysis of price comparison websites by market researchers Nielsen, the amount of ...
TAGS:
Ad spend
| Facebook
| Video
Feb
25th
2011
iPad 2 speculation, $1 billion for spotify and marketing spend to increase
Apple expected to unveil iPad 2 in San Francisco next week
Although Apple has not officially announced the launch of a second iPad, invitees to a launch event being held in San Fr ...
TAGS:
Ad spend
| Apple
| iPad
| Music
| Spotify
Dec
10th
2010
Google's most searched, online ad spend predictions and superfast broadband by 2015
Google reveals most-searched terms of 2010
In the past 12 months British Google users have been searching for the usual celebrity and news related topics, but rising fast on Googl ...
TAGS:
Ad spend
| Broadband
| Google
Oct
25th
2010
Internet ad spend up and Christmas shoppers start early online (25/10/2010)
Companies internet ad spend increased by 13.3% in third quarter
According to a new report by Bellwether, after a dip in online advertising spending in the second quarter, third ...
TAGS:
Ad spend
| Christmas
| Social networks
Oct
11th
2010
This week in digital (11/10/2010)
The IAB reports a £2 billion online ad spend in the first half of 2010
According to the Internet Advertising Bureau, the online industry bounced back from recession with s ...
TAGS:
Ad spend
| Christmas
| Mobile
| Social media
| Video