For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
May
16th
2012
Britain's Got Talent Beats the Voice on Twitter
Britain’s got Talent beat The Voice in the TV ratings war over the weekend, but it scored an even greater victory online.
Using social media monitoring tools, we’ve tr ...
TAGS:
Analytics
| Social media
| Social networks
| Twitter
Apr
27th
2012
Google Penguin Update: Webspam frozen out
The latest Google update has been officially named this week. Following its rollout on Tuesday, the update is designed to change how Google display search results by punishing thos ...
TAGS:
Google
| Search engine optimisation
Apr
16th
2012
Pinterest delivers higher revenue per click than Facebook or Twitter
A recent report has shown that there is a new pretender to the throne of social commerce.
Pinterest, the photo sharing site, has been shown by Convertro CEO Jeff Zwelling to perfo ...
TAGS:
Pinterest
| Social media
Apr
13th
2012
ICANN delay on generic TLD deadline
The proposed deadline for registering a generic Top Level Domain (gTLD) with the Internet Corporation for Assigned Names and Numbers (ICANN) has been extended after technical glitc ...
TAGS:
Domain names
Apr
11th
2012
How to convince your Boss he needs to invest in SEO!
Search engine optimisation eh? You know it’s a powerful way to increase revenues for the business you work for. In fact, your boss regularly asks why the website is not numbe ...
TAGS:
Link building
| Search
| Search engine optimisation
Apr
02nd
2012
Mobile paid search clicks up 180%, Google to punish 'over optimised' sites & Spotify unveils first ad venture
UK mobile paid search clicks increased 180% in 2011
According to figures compiled by Marin Software, the number of paid search clicks on UK mobile devices increased by 180% in 201 ...
TAGS:
Mobile
| Search
| Search engine optimisation
| Spotify
Mar
30th
2012
The Year of the Travel Affiliate
As we see the performance industry accelerating at a promising rate, against all odds the travel vertical seems to be a top contender for increased advertiser activity. But in thes ...
TAGS:
Affiliate marketing
Mar
28th
2012
The Ultimate Guide to the Cookie Law
The majority of websites use cookies, it is a very common piece of technology which can be used in a number of ways. Examples include remembering a visitor’s basket cart, tra ...
TAGS:
Content
| Conversion rate
| eCommerce
| In the press
| Landing pages
| Usability
Mar
23rd
2012
The REAL Reasons Why Your Website Sucks
According to recent User Experience Reviews by Forrester, only 3% of websites are doing their job properly. How is this possible when there’s so much information and advice o ...
TAGS:
Conversion rate
| Usability
| Web design
Mar
22nd
2012
Google Venice Update, a big change to display locally targeted results
Earlier this month Google appeared to roll out its latest update, known as ‘Venice’, but what does this update mean for SEO? As usual the updates name doesn’t giv ...
TAGS:
Google
| Search
| Search engine optimisation
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