For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.

Mar 11th 2010
What is the perfect title tag?

The title tag has been, and probably always will be, the most important ‘on-page’ factor in achieving high search engine rankings. Neil M Hancock, Search Mark ...

TAGS: Page titles | Search engine optimisation
Google Analytics - Advanced Segments

Analytics information can be crucial to knowing what’s going on with your website. Google’s own analytics suite is an excellent entry level package that every website o ...

TAGS: Analytics | eCommerce
Mar 03rd 2010
The online Oscars: what if you are not one of the big boys?

Client Services Manager at Silverbean, Emma Adcock, assesses affiliate marketing’s potential for smaller brands, the possible pitfalls and how they can make their programs su ...

TAGS: Affiliate marketing
Mar 02nd 2010
Personalise your AdWords text ads

Neil M Hancock, Search Marketing Manager at Silverbean explores Google AdWord's 'Dynamic Keyword Insertion' (DKI) Tool. Dynamic Keyword Insertion (DKI) Google AdWords has ...

TAGS: Google AdWords | Pay per click
Feb 25th 2010
7 Common myths about search engine optimisation

Neil M Hancock, Search Marketing Manager at Silverbean explorers seven common myths about SEO that are regularly heard and then looks into proving them wrong. SEO is not for ...

TAGS: Search engine optimisation
Feb 24th 2010
John's top iPhone apps for the online marketer

The number of apps now available for the iPod and iphone has reached silly numbers. It's impossible to keep track on how many there, and even moreso to determine how many are good. ...

TAGS: Apps | Blogging | Google AdWords | Google Analytics | iPhone | Pay per click
Feb 23rd 2010
Who is saying what and where? – isn’t it about time to listen to social media

Social media is a phrase that has been banded around for the last 3-4 years. Kevin Sung, Client Services Manager at Silverbean looks into why we shouldn't ignore Social Media as a ...

TAGS: Social media
Feb 17th 2010
Should we KISS our customers?

No that’s not a proposition, rather a thought about the non-romantic (and almost bluntly insulting) business acronym “Keep It Simple Stupid”. Client Service Manag ...

TAGS: Usability
Feb 16th 2010
Creating and utilising landing pages

You have on average 50-60 seconds to engage your reader to interact with your email communication. Louise James, Client Service Manager at Silverbean, discusses how utilising a sui ...

TAGS: Email marketing | Landing pages
Feb 11th 2010
Google goes social

Have Google created the next phenomenon in Social Networking, or have they simply jumped on the bandwagon too late with no new ideas for the congested Social scene? Neil M Hancock, ...

TAGS: Google Buzz | Social media | Social networks
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