For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Mar
11th
2010
What is the perfect title tag?
The title tag has been, and probably always will be, the most important ‘on-page’ factor in achieving high search engine rankings. Neil M Hancock, Search Mark ...
TAGS:
Page titles
| Search engine optimisation
Google Analytics - Advanced Segments
Analytics information can be crucial to knowing what’s going on with your website. Google’s own analytics suite is an excellent entry level package that every website o ...
TAGS:
Analytics
| eCommerce
Mar
03rd
2010
The online Oscars: what if you are not one of the big boys?
Client Services Manager at Silverbean, Emma Adcock, assesses affiliate marketing’s potential for smaller brands, the possible pitfalls and how they can make their programs su ...
TAGS:
Affiliate marketing
Mar
02nd
2010
Personalise your AdWords text ads
Neil M Hancock, Search Marketing Manager at Silverbean explores Google AdWord's 'Dynamic Keyword Insertion' (DKI) Tool.
Dynamic Keyword Insertion (DKI)
Google AdWords has ...
TAGS:
Google AdWords
| Pay per click
Feb
25th
2010
7 Common myths about search engine optimisation
Neil M Hancock, Search Marketing Manager at Silverbean explorers seven common myths about SEO that are regularly heard and then looks into proving them wrong.
SEO is not for ...
TAGS:
Search engine optimisation
Feb
24th
2010
John's top iPhone apps for the online marketer
The number of apps now available for the iPod and iphone has reached silly numbers. It's impossible to keep track on how many there, and even moreso to determine how many are good. ...
TAGS:
Apps
| Blogging
| Google AdWords
| Google Analytics
| iPhone
| Pay per click
Feb
23rd
2010
Who is saying what and where? – isn’t it about time to listen to social media
Social media is a phrase that has been banded around for the last 3-4 years. Kevin Sung, Client Services Manager at Silverbean looks into why we shouldn't ignore Social Media as a ...
TAGS:
Social media
Feb
17th
2010
Should we KISS our customers?
No that’s not a proposition, rather a thought about the non-romantic (and almost bluntly insulting) business acronym “Keep It Simple Stupid”. Client Service Manag ...
TAGS:
Usability
Feb
16th
2010
Creating and utilising landing pages
You have on average 50-60 seconds to engage your reader to interact with your email communication. Louise James, Client Service Manager at Silverbean, discusses how utilising a sui ...
TAGS:
Email marketing
| Landing pages
Feb
11th
2010
Google goes social
Have Google created the next phenomenon in Social Networking, or have they simply jumped on the bandwagon too late with no new ideas for the congested Social scene? Neil M Hancock, ...
TAGS:
Google Buzz
| Social media
| Social networks
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