Affiliate marketing: merchant best practices unveiled
Friday 15 May 2009
TAGS: Affiliate marketing
Knexus Digital has teamed up with Neil Robbins at Silverbean to provide insights on best practice performance-based management of the affiliate channel!
Knexus Digital, the essential digital marketing resource, has teamed up with Neil Robbins at Silverbean to provide insights on best practice performance-based management of the affiliate channel!
“Understanding the way affiliates function can transform the way marketers perceive this all-important marketing channel! We’re excited to work with Knexus Digital to provide strategic intelligence to digital marketers,” said Neil.
Ashmi Ahluwalia, Knexus Digital Product Manager said, “B2C marketers are very focused today on increasing online sales and building an online brand online. Affiliate programs are often integral to this effort but are becoming more complex and challenging. So we’re very pleased to be delivering quality, actionable ideas and insights that will help Knexus Digital customers improve their Affiliate performance.”
Knexus Digital users can review the insights on the Knexus website. Neil Robbins will discuss:
- What turns affiliates off,
- How to disenfranchise affiliates,
- How to manage problems after they have been created,
- What are the main mistakes made by merchants.
First time users of Knexus Digital can sign up for this complimentary live webcast at www.knexusgroup.com/view/826/Affiliate-Marketing-Best-practices-by-merchants
Neil Robbins is Managing Director at Silverbean. If you have any questions or would like to discuss how Silverbean can help you achieve your online marketing objectives through good usability; please contact Steve using one of the following.
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