Facebook goes public, Google claim DoubleClick boosts ad revenues & Twitter can censor your tweets
Monday 06 February 2012
TAGS: Facebook | Google | Google AdWords | Twitter
Facebook goes public and hopes to achieve $5 billion in funding
Facebook has finally filed papers for its initial public offering. However, although it was looking for $5 billion in funding – an amount that would make it the biggest IPO from a web company since Google in 2004 – this is lower than analysts predicted. But this flotation would now place the company’s value somewhere between $75 billion and $100 billion.
Facebook CEO Mark Zuckerberg will only own 28.4% of Facebook under the new offering, but he will retain a 56.9% equity voting right, thanks to a cleverly devised share structure.
Google claims its DoubleClick ad exchange boots ad revenues by 73%
According to a Google White Paper, its DoubleClick ad exchange can boost a publisher’s revenue by 73% if they win the auction. This puts DoubleClick ahead of the competition, including direct sales teams, other networks and backfills for at least a quarter of the time.
Google also claims a 90% fill rate for ad inventory that would otherwise have been left unsold.
Twitter can now withhold Tweets from individual countries if they break local laws
Twitter has recently reversed its policy on censorship. Formerly the microblogging site would not bow down to pressure to censor certain Tweets that might contravene an individual country’s laws. But Twitter has now announced it can and will censor certain Tweets in accordance with local laws and cultures.
A statement form Twitter’s official blog read: ‘as we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Until now, the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country – while keeping it available in the rest of the world.’
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