Get your weekly news fix here! (6/08/10)
Friday 06 August 2010
All of this weeks latest news delivered to you via the silver tongue...
Time spent on social networking sites has increased
According to a Nielsen survey, Americans now spend almost 25% of online time on social networking sites such as Facebook. This is up from 15.8% in 2009.
Email however, is suffering. It has now dropped from the top spot to third place – 11.5% – behind gaming, which took a 10.2% share of users time.
However, Nielsen say email is still a valuable tool for communication especially when utlised in unison with social networking sites.
Although this information comes from the US, it will still be useful for advertisers in the UK who are considering rolling out campaigns on social networking sites.
Facebook Advertisers Boost Their Spending Ten Fold
According to Facebook’s CEO, many of the social networking site’s advertisers have increased their advertising budget by ten times in the past two years. With upping their spend by as much as 20 times.
Two years ago Facebook saw brands ‘experimenting’ with the site. A year on, advertisers started buying and now they are ‘going big’. This is probably linked to stable advertising rates on Facebook, despite the increase in demand.
Facebook is leading the way in display advertising. The site took 16% of the market share in the first quarter of 2010, up from11% in the fourth quarter of 2010.
Advertising Standards Agency and Ofcom will jointly regulate video-on-demand market
When new advertising codes come into effect in September this will mark a shift in regulation of the video-on-demand (VOD) market.
The new Committee of Advertising Practice (CAP) will give the Advertising Standards Agency (ASA) power to adjudicate disputers over video ads shown on VOD channels. Until now, this was forwarded by ASA straight onto Ofcom. If ads that have come under fire continue to be shown, only then will Ofcom intervene.
Some of these new requirements will be regulated under the Communications Act 2003, which was amended in 2009. Media service providers must ensure their content complies with the 2003 Act.
Post a comment