Silverbean in seminar for social media
Saturday 08 May 2010
TAGS: Social media | Social networks
Award winning digital marketing agency Silverbean has presented its guide to achieving social media best practice at the North East How to Use Social Media in Business, Seminar.
The event, held at Newcastle’s new state-of-the-art City Library and in association with Cels and Codeworks, welcomed prestigious delegates from the region’s top companies including RTC North, Teesside University, NET Park and Richard Simpson Associates.
Claire Stokoe, Social Media Specialist with Silverbean, spoke at the event, the presentation centred upon the use of social media, its impact, benefits and its overall role in marketing, communication and online strategies.
Claire stated “All businesses can benefit from a well executed social media plan- no matter the industry. Such is the dynamic of social media it can be used and applied in so many different ways and help to connect with existing customers and new customers alike.”
Speaking about the success of the seminar Lindsay Burnham, Marketing Manager, Cels commented “This social media focused event is proving very popular as the topic is relevant to all business regardless of size. It is also a very important part of a company’s marketing strategy, especially in the current economic climate.”
The latest statistics taken by Econsultancy show that 78% of social media users interact with companies or brands via new media sites and tools, and 89% believe brands should interact with their consumers in this space.
Neil Robbins, Managing Director, Silverbean “Social media has become vital to the levels on online exposure a brand can achieve; adopted and implemented properly it can create huge advantages and real impact to the bottom line. Companies can now communicate with a vast audience whilst also customising the message to suit individual target groups – its importance in any company’s online arsenal shouldn’t be overlooked.
“We are pleased to work with Cels and Codeworks to complete this important seminar- giving insight into this diverse area and its application to business.”
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