Some great tips to analyse your website data

TAGS: Analytics | Search engine optimisation

Being able to track and analyse your website data is important, it can tell you so much more about your site than you could ever have realised.  Having the Analytics package installed and viewing your number of visitors daily is okay but are you really analysing your data successfully?...

SEOMoz regularly post 'Whiteboard Friday' videos, these are short video clips about a range of topics including on-site SEO, site architecture and link building techniques to name a few.  However below is a very interesting Whiteboard Friday video all about Analytics and some useful metrics which you should be checking your data with.

As you can see from the video Rand Fishkin, the CEO of SEOMoz, gives a great insight into some new Analytics metrics which we can all track, including a very important metric;

• Analysing which keyphrases are sending traffic but have high bounce rates, these keyphrases are phrases which you are currently ranking for but you are not benefitting from.

Neil Hancock is the Search Marketing Manager at Silverbean. If you have any questions or would like to discuss how Silverbean can help you better understand website traffic analysis, please contact Neil using one of the following.

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