The latest news from this week (13/08/10)
Friday 13 August 2010
Increase in ‘choose your own ads’ as overall online ad spend expected to grow by $11.3 billion by 2014.
In September, several large websites are implementing adverts that allow users to choose the content before their view it. This ties in with findings from Vivaki finding users twice as likely to click an ad if they are given a choice, rather than when it is preselected for them.
But not only will users will be happier with online ads, websites will be able to learn more about users’ preferences, ascertaining which ads work best.
Online advertising is already a large and growing industry. It is expected to grow by 12% this year and global online video ad spend is predicted to rise by $11.3 billion by 2014.
42.6% of consumers buy online at least once a week and spend £71 a month
According to an eCommera survey, 42.6% of consumers shop online at least once every week. The amount spent online each month has increased over the past year, pushing the average spend to £71.
The main reasons behind online purchasing are fairly obvious. 60.4% of respondents stated price and 50.8% claimed convenience as their reasons for favouring the virtual high street to the real one. However, 26% research the product in store before purchasing online.
71% claim the most important factor in choosing a website was personal recommendation. However, a growing number, now 35%, visited a site based on its search engine visibility.
More than 50% Of British workers admit updating social network profiles during office hours, costing the UK £14 billion
According to a survey by MyJobGroup, over half of British works use Facebook, Twitter and MySpace during working hours. A third admitted to spending 30 minutes on the sites, and 6% actually spend over an hour a day ‘networking’.
This is apparently leading to a drop in productivity, which over a year could cost the UK £14 billion. However, 10% of respondents claim the sites actually help boost their productivity. Thus, it comes as no surprise that over 60% would oppose a ban on using the sites as work.
MyJobGroup advises companies to monitor social network use in order to boost productivity during a fragile economic recovery.
Post a comment