UK Brand pages on Twitter, 83% of Facebook revenue from ads & Groupon announce £27m loss
Friday 10 February 2012
TAGS: Facebook | Groupon | Twitter
First UK brand pages are up and running on Twitter
Last week Twitter brought brand pages to its UK users as a new way for brands to advertise on the micro blogging site. Unlike in the US, the service is currently free and the first UK brands to take advantage of these new pages were Asda, Cadbury and Sky. In the US on the other hand, where the pages launched last December, brands need to spend at least $25,000 on Twitter’s alternative ad services before setting up their own brand page.
The pages include a branded banner and a permanent tweet of the brand’s latest offers and promotions.
83% of Facebook revenue from online advertising
Facebook has revealed 83% of its revenues came from online advertising in 2011 thanks to huge increases in the number of ads delivered, which jumped by 42%, and the average price of ads, which increased by 18%.
Facebook’s revenue has increased significantly since 2010 when it made £1.24 million. In 2011, this figure jumped by 88% to £2.4 billion. Obviously advertising is largely behind this growth – there has been a 69% rise in online advertising revenue at Facebook over the past 12 months.
Groupon reports £27 million loss
Despite predictions of a small profit, Groupon has reported a Q4 loss of £27 million. However, this was nothing compared to the losses made during the same period in 2010 when a loss of almost £240 million was reported.
Groupon has blamed the loss on tax expenses in its international businesses and expansion. However, although the number of people buying Groupon deals was up 20% between Q4 and Q3 this was less than expected.
New Digital Trading Standards Group
A new independent body called the Digital Standards Trading Group has been set up to regulate and monitor ad placement at impression level. Tasked with safeguarding the whole online advertising space, DSTG aims to reduce the risk of ad misplacement.
It will develop and set of industry wide principles and guidelines and will meet regularly to discuss industry changes and codes of best practice.
A broad spectrum of players from across the digital advertising sphere are included and it’s hoped that Agency Trading Desks, Demand Side Platforms, Ad Exchanges, Supply Side Platforms and other real-time operators will be brought together and represented under one body.
The move has been welcomed by the industry.
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