Littlewoods Bingo - Affiliate Marketing Case Study

The Situation

• Littlewoods Bingo operates in an extremely competitive market.
• The affiliate marketing channel has proven success within this industry.
• The affiliate program was unmanaged and wasn't performing.
• There were very few existing affiliates actively promoting Littlewoods Bingo.
• Poor exposure on affiliate sites.
• Low number of active affiliates (affiliates generating new customers).
• Low lead generation and conversion rates. 

The Solution

Silverbean re-launched the Littlewoods Bingo program to regain interest within the affiliate community. Silverbean provided dedicated affiliate account management, an affiliate recruitment strategy, communications strategy and an ongoing affiliate incentive campaign for Littlewoods Bingo.

The Results

Within three months Silverbean had -

• Increased the number of affiliates on the Littlewoods Bingo program increased by 132%.
• More than doubled the number of active affiliates (those who generate new customers).
• Negotiated prominent exposure of the Littlewoods Bingo brand key affiliate sites.
• Increased the number of new registered accounts via the affiliate channel by 704%
• Increased the number of depositing accounts by 1,175%.
• Increased affiliate program turnover by 714%.

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