Makoosh - SEO Case Study

The Situation

• Makoosh had a good range of products and designers but a very small customer base.
• Needed to let potential customers know of its’ presence.
• Makoosh had poor search engine presence on generic terms, brand terms and product specific terms.
• Unique visitors to the site were low.
• The site conversion rate was poor.

The Solution

Silverbean undertook a strategic keyword selection strategy for Makoosh; the whole site was then redesigned for maximum impact from their search engine optimisation campaign, this dynamic website design enabled Makoosh to capitalise on upcoming fashion "fads". This onsite optimisation was supported by ongoing link building to maintain good search engine presence. Silverbean provided Makoosh with –

Website redesign, keyword selection strategy, on-site optimisation, link building campaign, ongoing strategic campaign management.

The Results

• Top 3 search engine ranking for generic highly competitive keywords, brand keywords and product specific terms within 6 months.
• Fully optimised website enabling optimisation around new trends.
• High conversion rate around targeted key terms.
• Traffic from search engines increased by over 1,000% in six months.
• Search engines now contribute over 75% of site traffic.

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