Pet Points - SEO Case Study
The Situation
- Pet-Points operate a successful pet shop in Newcastle; however their online business was not enjoying the same success.
- Needed to let potential customers know of their presence.
- Pet-Points had no onsite search engine optimisation and had poor search engine presence on generic terms, brand terms and product specific terms.
- Unique visitors to the site were low.
The Solution
- Silverbean worked alongside Pet-Points to develop a list of strategic keywords, which would provide good presence and good conversions with Pet-Points’ product range.
- On-site optimisation work then began to develop pages to support these terms.
- This was supported through an ongoing link-building campaign.
- Silverbean provided Pet-Points with –
- Keyword selection strategy, on-site optimisation, creative, link building campaign, ongoing strategic campaign development
The Results
- Monthly traffic to the site had increased by 266% within 6 months.
- Monthly sales revenue increased by 120% withing 6 months.
- The number of sales increased by 205%.
- Search engines now account for almost 80% of site traffic.
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