Our Clients

Talkmobile - Usability Study

The Carphonewarehouse launched its own mobile network, Talkmobile, in the summer of 2008; supported by a brand new transactional website, Talkmobile.com.
A national marketing campaign promoted the brand, driving large volumes of traffic to the website.
Sales conversion figures were much lower than Talkmobile had expected.

Silverbean employed the use of analytical reporting systems and best practice usability methods to execute a usability study.
Key areas of the study included evaluating the effectiveness of the website as a sales channel, improving efficiency of the purchase process and establish whether the website supported users’ goals.
Silverbean made recommendations on the overall design, layout and information architecture to improve usability and sales conversion.

The Talkmobile site enjoyed a 30% increase in sales conversion within one month of Silverbean recommendations being executed.

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