Victor Chandler - Affiliate Marketing Case Study

The Situation

• Victor Chandler operates in an extremely competitive market.
• The affiliate marketing channel has proven success within this industry.
• Victor Chandler had a small in-house affiliate program with very little focus and was under delivering.
• Very few e-gaming super affiliates were promoting Victor Chandler.
• Poor exposure across most affiliate sites.
• Low number of active affiliates (affiliates generating new customers).
• Low numbers of new accounts being acquired.

The Solution

• Silverbean implemented a new affiliate marketing strategy for Victor Chandler.
• We revised the commission affiliates were being paid and the tools they were provided with to promote Victor Chandler.
• Silverbean executed an affiliate incentive plan to encourage affiliates to drive more customers to the Victor Chandler website.

The Results

Within three months Silverbean had achieved -

• The number of affiliates on the VCBet program increased by 1,700%.
• Active affiliates generating new customer accounts more than quadrupled.
• Number of depositing accounts increased by 225%.
• Turnover generated via the affiliate program increased by 1,639%.

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