For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Mar
28th
2012
The Ultimate Guide to the Cookie Law
The majority of websites use cookies, it is a very common piece of technology which can be used in a number of ways. Examples include remembering a visitor’s basket cart, tra ...
TAGS:
Content
| Conversion rate
| eCommerce
| In the press
| Landing pages
| Usability
Mar
23rd
2012
The REAL Reasons Why Your Website Sucks
According to recent User Experience Reviews by Forrester, only 3% of websites are doing their job properly. How is this possible when there’s so much information and advice o ...
TAGS:
Conversion rate
| Usability
| Web design
Feb
29th
2012
5 reasons customers don’t trust you
Through SEO you can gain masses of new customers. However those customers that visit your site using your non-brand or generic key-phrases may never have heard of you. Why in that ...
TAGS:
Conversion rate
Oct
10th
2011
Online ad spend up, mobile visits at 10%, Yahoo launches social targeting and Facebook improve page metrics
Online ad spend jumps by 13.5%
The latest IAB advertising figures show a huge jump in search and display advertising, boosting online’s share in the advertising sphere ...
TAGS:
Ad spend
| Conversion rate
| Facebook
| Mobile
| Yahoo
Sep
16th
2011
Know your goals
Why have you got a website? Is it to sell stuff? Is it just for showing that you exist and to gain followers? Whatever the reason is, you need to know that your website is achievin ...
TAGS:
Conversion rate
| Design
| Google Analytics
| Web design
Jun
15th
2011
Ten reasons why your site might not convert
This week Simon Cahill looks at some possible reasons why people are only dipping a metaphorical toe in your site’s Ocean.
1. Which way to the beach?
There is no excuse to ...
TAGS:
Analytics
| Conversion rate
| Usability
May
09th
2011
5 CRO hotspots and the new Google analytics
This week Simon Cahill tips 5 areas to keep an eye on when carrying out analysis for Conversion Rate Optimisation (CRO) and has a look at the new Google Analytics layout. Is change ...
TAGS:
Conversion rate
| Google Analytics
Mar
29th
2011
Our monthly most read: March 2011
Here it is, the eagerly awaited rundown of our most read posts in March
1. Blurring the boundaries: fashion retailers, publishers and affiliates
It's been climbing our chart for ...
TAGS:
Affiliate marketing
| Apple
| Conversion rate
| Fashion
| Search
Mar
18th
2011
Are you on the right track?
We’re still amazed by the number of companies we encounter who are not tracking their online marketing efforts correctly. Read John’s guide and if you’re still in ...
TAGS:
Analytics
| B2B
| Conversion rate
Mar
17th
2011
Two months at Silverbean; time flies when you're doing key phrase research
It's two months since Simon Cahill joined the Silverbean team and like a new couple he is celebrating every little anniversary. Here are his thoughts on his time so far in the warm ...
TAGS:
Conversion rate
| Search engine optimisation
| Silverbean news
| Usability
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