For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.

Dec 02nd 2009
The benefits of segmenting your email database

Last month, Louise James, Client Service Manager at Silverbean, discussed “Subject line – does size really matter?” and the importance of analysing your email dat ...

TAGS: Databases | Email marketing
Aug 26th 2009
Obtaining email addresses – purchasing or renting lists

In my last article, I discussed adding a simple sign up form to your website in order to obtain email addresses. This week, I will turn my attention to purchasing or renting email ...

TAGS: Databases | Email marketing
Jul 08th 2009
Communication is vital to generating new business

As reported in: FreshBusinessThinking.com Winning new customers and retaining old ones has never been so important for businesses, so communicating regular, targeted information a ...

TAGS: Databases | Email marketing
Jun 17th 2009
Obtaining email addresses – adding a sign up form to your website

One of the easiest ways to obtain or increase your email address database is via the traffic to your website. By adding a simple sign up form to your homepage and getting the struc ...

TAGS: Databases | Email marketing