For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Sep
20th
2011
Twitter tests promoted Tweets, 74% wait to grab a bargain & Google Wallet launched
Twitter tests Promoted Tweets
Twitter is testing its Promoted Tweets ad product among users not following a brand, but instead based on their interests. If successful, the new ser ...
TAGS:
Affiliate marketing
| Deals
| Twitter
Jun
27th
2011
How to series... Google Analytics (p1)
It’s imperative that you are able to track user’s interactions with your site to be able to draw meaningful conclusions on your marketing strategies and site usability. ...
TAGS:
Google Analytics
Jun
15th
2011
Ten reasons why your site might not convert
This week Simon Cahill looks at some possible reasons why people are only dipping a metaphorical toe in your site’s Ocean.
1. Which way to the beach?
There is no excuse to ...
TAGS:
Analytics
| Conversion rate
| Usability
May
31st
2011
Worst eCommerce SEO Mistakes Revealed
Good search engine optimisation can make an online retail business or break it if done poorly. John Ryder shares his thoughts on the top-5 eCommerce SEO mistakes.
SEO is a complex ...
TAGS:
Google
| Search
| Search engine optimisation
Jan
13th
2011
2011, Finally THE year for mobile marketing?
For years industry experts have declared that mobile marketing will be the next big thing and that we should all watch this space..leaving many of us gasping for air after holding ...
TAGS:
Apps
| Deals
| eCommerce
| Mobile
| Social media
Dec
16th
2010
Blurring the boundaries: fashion retailers, publishers and affiliates
Thanks to online retail, the link between online and offline communication is getting stronger and the traditional boundaries are becoming blurred. Retailers are becoming publisher ...
TAGS:
Affiliate marketing
| Fashion
Nov
19th
2010
Conversion rate optimisation - a brief intro
For anyone unfamiliar with the term 'Conversion Rate Optimisation' (CRO); it's basically the name given to techniques used to optimise pages (usually landing pages) to be more effi ...
TAGS:
Conversion rate
| eCommerce
| Landing pages
| Pay per click
Jul
12th
2010
Get your weekly news fix here! (12/07/10)
Yahoo! plans news service based on searches and trending topics
Yahoo! plans to launch a new type of news service based on search queries and Twitter’s trending topics.
The ...
TAGS:
Social media
| Social networks
| Twitter
Jul
06th
2010
Hear all about it! Weekly news round up (06/07/10)
Here's some exciting news for the world of online marketing, each week we provide a weekly-round up for your delectation and information...
Online Advertising to Grow by 7% in 201 ...
TAGS:
Search engine optimisation
May
18th
2010
In? Out? The social media shake about
Interesting developments in social marketing are afoot with push/pull strategies abound- Client Service Manager at Silverbean, Emma Adcock has the right skills to investigate and m ...
TAGS:
Social media
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