For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Mar
10th
2010
Google Analytics - Advanced Segments
Analytics information can be crucial to knowing what’s going on with your website. Google’s own analytics suite is an excellent entry level package that every website o ...
TAGS:
Analytics
| eCommerce
Feb
10th
2010
Customer experience stats roundup
Here's a selection of recent customer experience related stats, taken from a range of sources:
UK customer satisfaction with online retailers (ForeSee)
According to the Chr ...
TAGS:
Christmas
| eCommerce
Nov
11th
2009
Free delivery: a christmas cracker
There was a prominent effort from online retailers to offer free delivery during Christmas 2008. John Ryder looks at last years figures in an effort to see what we can learn and ap ...
TAGS:
Christmas
| eCommerce
|
Nov
10th
2009
Online retailers set to thrive @ Christmas
Despite Royal Mail making it more difficult for online retailers to get purchases to their customers all of the indications are that online shopping is set to thrive in the next 8 ...
TAGS:
Affiliate marketing
| Amazon
| Christmas
| eCommerce
Aug
18th
2009
Your retail affiliate program needs an agency?
With so many online retailers operating affiliate programs Neil Robbins, Managing Director at Silverbean, asks whether your company could benefit from working with a specialist aff ...
TAGS:
Affiliate marketing
| eCommerce
May
08th
2009
The advantages of providing multiple payment options
Research suggest that online retailers could be missing out on £’000s in lost sales and revenue by not offering enough choice when it comes to payment methods. John Ryd ...
TAGS:
eCommerce
| Payment methods
May
01st
2009
The big checkout registration debate
The debate over whether online retailers should make customer registration compulsory before purchasing has gone on for some years now. John Ryder picks sides and takes a look at s ...
TAGS:
eCommerce
| Usability