Being number 1 on Google is not the most important thing

Many other SEO companies will tell you different. They are wrong and for a very good reason.

Search engine optimisation (SEO) is not about being number 1 for any search terms. It is about creating a visibility throughout Google and the other major search engines to ensure that the right people find your website at the right time.

Yes, being number 1 does help. But it should be part of a wider plan that focuses on increasing sales and new business opportunities from the search engines so your investment in SEO is repaid many times over.

Being number 1 on Google is the most important thing (sometimes)

We've not changed our mind.  We stick by what we have said because SEO is far more than being number 1 for any search term.

However, it is important for us to be number 1 on Google for ‘SEO Agency’ because it proves that we don’t just talk the talk - we walk the walk.

#1 is the right strategy for us but everyone's strategy and requirements are different. What works for one company doesn't for another. So we need to understand your business and objectives in order to work out what is going to work for you...

If you help us to understand your business, we'll help you to increase your revenue

First of all your business is unique -  so we have to make sure we fully understand it. We do this by asking lots of very sensible questions about your business - such as "what are your objectives", "what are your strengths, weaknesses, USPs", "do you have a  specific budget", "who are your competitors". Additionally we also need to have access to analytical data (via Google Analytics for example) if you have it set up.

Armed with the information we need, we're able to formulate an SEO strategy that will deliver profits for your business (we don’t have ‘one size fits all’ strategies).

At this stage we explain how much we will charge to increase your profits and present you with a detailed business case to support this.

What results should you expect?

There is no simple answer to this because unless you get in touch we don’t who you are or what business you are in; let alone anything about your goals and objectives.

But let’s put it this way... we absolutely strive to deliver the very best ROI we can. The formula is simple...

 This needs to be a mutually rewarding relationship.

Success stories - The Formations Company

We work with clients who have a variety of different goals and objectives, some will be similar to yours.

The Formations Company for example, operate in an intensely competitive marketplace where being in the top 3 of Google can be the difference between a successful business and failure. Their marketplace is heavily dominated by two major search terms ‘company registration’ and ‘company formation’.

Success stories - Seraphine

Seraphine is a sophisticated French maternity clothes retailer (who recently won a Drapers Award). They'd struggled with other SEO company providers in the past until we presented them with a genuine reason to trust us to deliver the results we said we would. The result? We delivered the results we said we would.

Since working with us Seraphine have experienced an exceptional increase in online sales and whilst we can’t divulge the exact amounts the sales graph looks like this:

Ouch! Burnt fingers

You may have experienced working with other SEO companies in the past and have been left unfulfilled and dissatisfied. This does not mean SEO can’t work for your business it just means you have not found the right partner yet and/or developed the strategy.

247Blinds, an online blinds retailer (the clue is in the name) were in that position. They invested heavily in a successful PPC strategy but despite working with other well recognised SEO agencies they could not crack the natural listings on Google.

247Blinds were impressed with our track record and gave us the opportunity to show what we could do. After six months the results spoke for themselves:

How much do we charge?

"Not as much as we should" would be our Managing Director’s view.  We don’t have a one size fits all approach to SEO - so we don't have a fixed cost. It simply doesn't work. What your business needs to be successful is very different from another.

What we can definitely say is that our fees are very competetive.

Tight budget?

If your budget is less than £1,000 per month then we have an SEO Lite service that could be perfect for you. It’s a great starting point for businesses wishing to work with an experienced team of SEO experts but are not in a position to invest too much at this stage.

Contact John and he'll tell you more.

Who we can’t work with:

Unfortunately we can’t work with any business that is not prepared to share information with us. Search engine optimisation should not involve guess work and to our knowledge none of our team is going into the mind reading business any time soon.

When we work with a client we really do invest into the relationship. We need to agree clear goals, objectives and clear measurements.

We need access to analytical data (such as Google Analytics) so that we can chart the progress of your search marketing campaign. Analytical data allows us to make informed recommendations about your strategy throughout the campaign and is invaluable to the success of SEO.

Arm us with knowledge and information and we'll deliver the results for you.

Something to think about before you contact John...

It'll be helpful to think about the following when speaking to us:

• What metrics are important to you and do you have specific targets for those metrics (i.e. sales revenue or leads).

• Which products / services do you want to sell more of / promote?

• Do you have a budget in mind and if so, does it relate specifically to any metrics (target cost per lead or £X in revenue for every £X spent).

If you're not quite there yet (in terms of looking for an SEO company) feel free to make use of the free know-how and information on offer:

• read our blog, The Silver Tongue and head to the Search Engine Optimisation sections for the latest search marketing insight.

• subscribe to our newsletter - for free know-how delivered straight to your inbox.

• follow us on Twitter.

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