For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.

Jan 19th 2011
The social response

The big plus of social is that it’s instant. Reactions pour into you in real time and customers expect super-fast responses. It’s easy to be overwhelmed, so when is it ...

TAGS: eCRM | Social media | Twitter
Dec 13th 2010
Email marketing for retail companies: communicating effectively with customers during peak periods

As I’m sure you’re aware Christmas is almost here and the majority of retailers are immersed in their peak sales period. As predicted online sales are hitting record hi ...

TAGS: Christmas | eCRM | Email marketing
Apr 24th 2009
How to maximise your email marketing database

The quality of your email database can ultimately make or break how your campaign performs – and indeed there are many best practise guidelines to achieve in your collection ...

TAGS: eCRM | Email marketing

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