For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Jul
23rd
2010
This week's bite-size news (23/07/10)
Bringing you this weeks most important digital happenings is our bite-size weekly news roundup...
Google granted new search patent for monitoring cursor movements on screen
Witho ...
TAGS:
Email marketing
| Google
| Social media
Jun
25th
2010
Weekly news round-up
Giving you a taste of this weeks biggest stories in digital. Studies reveal that social media is being underused and Twitter's promoted trending topic is finally here.
The underus ...
TAGS:
Email marketing
| Facebook
| Social media
| Social networks
| Twitter
Feb
16th
2010
Creating and utilising landing pages
You have on average 50-60 seconds to engage your reader to interact with your email communication. Louise James, Client Service Manager at Silverbean, discusses how utilising a sui ...
TAGS:
Email marketing
| Landing pages
Feb
02nd
2010
Email design – best practise
There’s plenty to think about when it comes to the design of your email communication – from how it is rendered in certain email service providers/browsers to ensuring ...
TAGS:
Deliverability
| Email marketing
Jan
06th
2010
Improving your open rates – top tips
How can you optimise your open rates? Louise James, Client Service Manager at Silverbean, offers some of her top tips which can help increase the visibility of your email marketing ...
TAGS:
Deliverability
| Email marketing
| Subject lines
Dec
17th
2009
Is social media replacing email?
The Wall Street Journal ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules,&qu ...
TAGS:
Email marketing
| Search engine optimisation
| Social media
Dec
02nd
2009
The benefits of segmenting your email database
Last month, Louise James, Client Service Manager at Silverbean, discussed “Subject line – does size really matter?” and the importance of analysing your email dat ...
TAGS:
Databases
| Email marketing
Nov
04th
2009
Subject line – does size really matter?
Following on from her article on “The importance of your email subject line” Louise James, Client Service Manager at Silverbean, discusses the impact the length of your ...
TAGS:
Email marketing
| Subject lines
Oct
29th
2009
Online horror stories – worst practices
Eerily haunted blogs, scary checkout processes and chillingly terrifying emails … John Ryder takes a look at the best worst practices.
Online marketing can be a pretty sca ...
TAGS:
Blogging
| Email marketing
Oct
06th
2009
Refer a friend – and spread the news…
Following on from her “How to maximise your email marketing database” article, Louise James, Client Services Manager at Silverbean looks into the importance of and adva ...
TAGS:
Email marketing
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