For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Jan
20th
2012
Online brands among most respected, Facebook PPC discount and Google targets ad scams
Google, Amazon and M&S top UK’s most respected brands list
According to YouGov’s 2011 BrandIndex league table, Google, followed by Amazon and Marks & Spencer w ...
TAGS:
Facebook
| Google
| Pay per click
Dec
23rd
2011
£550 million spent on Christmas & Boxing day, Sponsored ads enter the Facebook news feed & 1 in every 5 minutes social networking
UK consumers will spend £550 million online on Christmas Day and Boxing Day
According to the latest forecasts from IMRG, consumers will spend more than £550milli ...
TAGS:
Christmas
| Facebook
| Social networks
Dec
16th
2011
The new Facebook timeline is here, online sales up 11% and Google still the most visited site
Facebook launches new timeline
Facebook has launched its new Timeline profile worldwide with an added boost of increased privacy options and greater user control. Users will now b ...
TAGS:
Facebook
| Google
Nov
29th
2011
Facebook tipped for floatation, 21% of consumers would agree to offers via mobile & social networks and online video revenue to triple
Facebook tipped for floatation early next year
The rumour mill has been going into overdrive concerning Facebook’s potentially imminent flotation. According to US law, a com ...
TAGS:
Deals
| Facebook
| Mobile
| Social media
| Video
Nov
14th
2011
Google searches more timely, fears cookie law could make ads less effective and brands finally get Google+
Google searches more timely
Google has updated its search-ranking algorithm to prioritise the most recent results. The change will affect around 35% of all of its searches.
...
TAGS:
Affiliate marketing
| Facebook
| Google
| Google+
| Spotify
Oct
24th
2011
Google earnings at over £6bn, Ebay joins forces with Facebook & YouTube launches merch store
Google’s year-on-year earnings jump 33% to £6.16 billion
Google’s total earnings for Q3 reached £6.16 billion, representing 33% year-on-year growth. Its mo ...
TAGS:
eCommerce
| Facebook
| Google
| YouTube
Oct
14th
2011
Facebook ad click throughs increase, Foursquare launch Radar and LinkedIn allow company status updates
Facebook’s ad click-through rate increased 18.5%
According to research from TBG Digital, Facebook’s click-through rate jumped by 18.5% from July to Septemb ...
TAGS:
Facebook
| Foursquare
| LinkedIn
| Pay per click
Oct
10th
2011
Social sharing and successful blogging
Blogging is a great way to improve search rankings and improve inbound links but many bloggers forget that social sharing is a key factor in achieving better statistics and interac ...
TAGS:
Affiliate marketing
| Blogging
| Facebook
| Twitter
Online ad spend up, mobile visits at 10%, Yahoo launches social targeting and Facebook improve page metrics
Online ad spend jumps by 13.5%
The latest IAB advertising figures show a huge jump in search and display advertising, boosting online’s share in the advertising sphere ...
TAGS:
Ad spend
| Conversion rate
| Facebook
| Mobile
| Yahoo
Sep
30th
2011
Google launches AdWords for video and standout content, Facebook fix another privacy 'glitch'
Google launches Standout feature allowing publishers to promote feature content
Google hopes to provide more quality content in its search results with its new Standout feature. E ...
TAGS:
Facebook
| Google
| Google AdWords
| YouTube
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