For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Oct
31st
2011
Google updates Adwords to track calls and mobile ads to promote apps
Google updates AdWords to include call tracking
Google has rolled out a range of AdWords tweaks in the UK including Call Metrics, which enables advertisers to track phone-generate ...
TAGS:
Google
| Google AdWords
| Mobile
| Social media
Sep
30th
2011
Google launches AdWords for video and standout content, Facebook fix another privacy 'glitch'
Google launches Standout feature allowing publishers to promote feature content
Google hopes to provide more quality content in its search results with its new Standout feature. E ...
TAGS:
Facebook
| Google
| Google AdWords
| YouTube
Nov
05th
2010
Microsoft say apps are the future, Google trials click-to-call metrics and Twitter extends advertising
Apps will form a key part of the web’s future according to the President of Microsoft’s Online Services Division
Speaking at the Internet Advertising Bureau’s ...
TAGS:
Apps
| Google
| Google AdWords
| Microsoft
| Mobile
| Twitter
Mar
02nd
2010
Personalise your AdWords text ads
Neil M Hancock, Search Marketing Manager at Silverbean explores Google AdWord's 'Dynamic Keyword Insertion' (DKI) Tool.
Dynamic Keyword Insertion (DKI)
Google AdWords has ...
TAGS:
Google AdWords
| Pay per click
Feb
24th
2010
John's top iPhone apps for the online marketer
The number of apps now available for the iPod and iphone has reached silly numbers. It's impossible to keep track on how many there, and even moreso to determine how many are good. ...
TAGS:
Apps
| Blogging
| Google AdWords
| Google Analytics
| iPhone
| Pay per click
Feb
09th
2010
PPC affiliates: how avoiding the Google hammer can improve your site
In Q4 of 2009 Google seemed to unmercifully ban over 30’000 AdWords advertisers! The big question that was on every PPC advertiser’s mind was quite simply ‘Why?&r ...
TAGS:
Affiliate marketing
| Google AdWords
| Pay per click
May
29th
2009
10 tips on what makes a great PPC landing page
You’ve improved your PPC adverts, you’ve introduced a PPC landing page and you are getting lots of relevant clicks. You also have a great product, so why are the visit ...
TAGS:
Google AdWords
| Pay per click
May
22nd
2009
4 great tips to improving your Google AdWords CTR
Are your Google AdWords adverts standing out in the crowd? Are they being used to their maximum potential? Neil M Hancock discusses some simple tips to improving your Google AdWo ...
TAGS:
Google AdWords
| Pay per click