For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.

Mar 02nd 2010
Personalise your AdWords text ads

Neil M Hancock, Search Marketing Manager at Silverbean explores Google AdWord's 'Dynamic Keyword Insertion' (DKI) Tool. Dynamic Keyword Insertion (DKI) Google AdWords has ...

TAGS: Google AdWords | Pay per click
Feb 24th 2010
John's top iPhone apps for the online marketer

The number of apps now available for the iPod and iphone has reached silly numbers. It's impossible to keep track on how many there, and even moreso to determine how many are good. ...

TAGS: Apps | Blogging | Google AdWords | Google Analytics | iPhone | Pay per click
Feb 09th 2010
PPC affiliates: how avoiding the Google hammer can improve your site

In Q4 of 2009 Google seemed to unmercifully ban over 30’000 AdWords advertisers! The big question that was on every PPC advertiser’s mind was quite simply ‘Why?&r ...

TAGS: Affiliate marketing | Google AdWords | Pay per click
May 29th 2009
10 tips on what makes a great PPC landing page

You’ve improved your PPC adverts, you’ve introduced a PPC landing page and you are getting lots of relevant clicks. You also have a great product, so why are the visit ...

TAGS: Google AdWords | Pay per click
May 22nd 2009
4 great tips to improving your Google AdWords CTR

Are your Google AdWords adverts standing out in the crowd? Are they being used to their maximum potential? Neil M Hancock discusses some simple tips to improving your Google AdWo ...

TAGS: Google AdWords | Pay per click