For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Sep
16th
2011
Know your goals
Why have you got a website? Is it to sell stuff? Is it just for showing that you exist and to gain followers? Whatever the reason is, you need to know that your website is achievin ...
TAGS:
Conversion rate
| Design
| Google Analytics
| Web design
Jun
27th
2011
How to series... Google Analytics (p1)
It’s imperative that you are able to track user’s interactions with your site to be able to draw meaningful conclusions on your marketing strategies and site usability. ...
TAGS:
Google Analytics
May
09th
2011
5 CRO hotspots and the new Google analytics
This week Simon Cahill tips 5 areas to keep an eye on when carrying out analysis for Conversion Rate Optimisation (CRO) and has a look at the new Google Analytics layout. Is change ...
TAGS:
Conversion rate
| Google Analytics
May
06th
2010
How much is that extra Google position rank worth?
How much more traffic should you expect as you rise up Google’s SERPs, Neil M Hancock, Search Marketing Manager at Silverbean explains with the help of a leaked AOL document. ...
TAGS:
Google
| Google Analytics
| Search engine optimisation
Feb
24th
2010
John's top iPhone apps for the online marketer
The number of apps now available for the iPod and iphone has reached silly numbers. It's impossible to keep track on how many there, and even moreso to determine how many are good. ...
TAGS:
Apps
| Blogging
| Google AdWords
| Google Analytics
| iPhone
| Pay per click
Sep
28th
2009
How to set up and create a Google Analytics account
You have heard about Google Analytics and love the sound of it, but you have no idea how to create an account and add it to your website? Follow Neil M Hancock’s step-by-step ...
TAGS:
Analytics
| Google Analytics
Jun
12th
2009
What is Google Analytics?
Do you know what your visitors are doing when they land on your site? Do you know what pages are letting your site down? If not, Neil M Hancock introduces you to Google Analytics ...
TAGS:
Analytics
| Google Analytics