Online marketing news
Above the fold is important for online retailers, expert says
Friday 30 October 2009
The area above the fold on an eCommerce website has been highlighted as important for those in online retail, one industry expert has claimed.
Viral video 'good for connecting with people'
Friday 30 October 2009
Using viral video as a promotional tool can significantly benefit those who choose to incorporate it into their strategies.
Social sharing good for brands, poll shows
Thursday 29 October 2009
The practice of social sharing - posting email content on social networks and media sites - has been highlighted as being beneficial for businesses in a new chart.
New report highlights best way to improve conversion rates
Thursday 29 October 2009
The best ways for marketers to improve their conversion rates have been highlighted in a new study.
Rural communities reliant on online retail, report shows
Thursday 29 October 2009
An increased number of people in rural areas are turning to the internet for their shopping needs as a result of where they live, a new report has revealed.
Online Christmas shopping explosion expected by eBay
Wednesday 28 October 2009
The UK online retail industry is expected to have a healthy Christmas, following a survey of more than 5,000 European internet shoppers by eBay Advertising.
Click-thru metric not helpful, expert says
Wednesday 28 October 2009
The use of the click-thru metric by online businesses to measure the performance of display ads can be detrimental for those in the "online advertising value chain", an industry expert has suggested.
Brand experiences are important for consumers, expert says
Tuesday 27 October 2009
The importance of the brand experience has been highlighted by an industry expert, who sees "an emotional connection" as essential for driving consumer loyalty and success in business.
Advertisers 'must not ignore' social networking sites
Tuesday 27 October 2009
The importance of social networking sites for online advertisers has been highlighted by an industry expert, who observed that those who do not harness their potential could risk losing out to competitors.
Search engine optimisation 'is a good investment'
Tuesday 27 October 2009
New companies are increasingly turning to search engine optimisation (SEO) as a promotional tool because it can offer a good return on investment (ROI).
Mobile advertising not yet taken off, expert says
Monday 26 October 2009
The use of mobile marketing has as yet to take off, despite the fact that "an explosion" has been seen in mobile web surfing.
Ecommerce needs to focus on social media, expert says
Monday 26 October 2009
Online retailers need to direct more of their attention towards social media, an industry expert has said, as customers are spending more time on such networks.
A digital single market "is a top priority"
Friday 23 October 2009
The implementation of a digital single market for those in the online retail industry has been highlighted as essential by the European Union (EU) commissioner for information society and media.
Online brands 'should look at others' mistakes'
Friday 23 October 2009
Internet-based companies could profit from looking at the mistakes of others in terms of social media marketing, to avoid "getting it wrong" themselves.
Mobile site launched to help brands
Friday 23 October 2009
A new mobile internet website has been launched by the Internet Advertising Bureau (IAB) to help companies who intend to establish a presence in this field.