Affiliate marketing
Affiliate marketing in the UK alone is a £4 billion industry. Merchants must ensure their strategy delivers the greatest volume in sales
Before we get started let’s make sure you're in the right place.
We love the affiliate networks, but we are not one of them
People often think that we are an affiliate network, but we're not one of them. However, we are a great supporter of the affiliate networks available.
They provide great technology and take away the headache of distributing hundreds of payments every month to your affiliates.
But in the vast majority of the cases they simply do not have the time to help you grow your affiliate program. This is where we come in to play.
Let us explain why you should talk to us
Life would be easier for us if we were the only agency managing affiliate programs and although we shouldn’t be telling you this, unfortunately we are not. So let us set out some reason why we are different from the others and what that means for your affiliate program:
Quality # 1 We work closely with the top 250 affiliates in the UK. These will make a real difference to your affiliate program sales.
Quality # 2 We often field around 100 exclusive affiliate opportunities at any one time. Some of these will really increase your online sales.
Quality # 3 We know how to create the perfect product feed. This will mean the top 10 product affiliates will want to advertise your products. These affiliates can deliver 20% of your affiliate sales.
Quality # 4 We have an internal database of 10,000 UK affiliates we can target to promote your business.
Quality # 5 We create compelling content for affiliates who will sell your products to their users.
Quality # 6 We work with all of the major affiliate networks. This means we know exactly which network is best for your business and this can make a real difference to your affiliate program. We changed network for one client recently and this move led to a 100% increase in affiliate sales.
Quality # 7 We work on a part performance basis. When we deliver sales for your business we start to make money.
Quality # 8 We have plenty of clients, affiliates and affiliate networks willing to endorse the quality of the work we do
Quality # 9 Our team thrives on delivering results. We will set sales targets for your business and we expect to achieve them.
Quality # 10 We offer a free affiliate program audit. This is comprehensive and will identify real gaps and real sales opportunities for your business. If we can’t find any then you don’t need us.
It’s a results business. Here are our results
More important than all of this of course is the results that we achieve – the proof is always in the pudding. We don’t know if you already have an affiliate program or not so let’s look at three groups of basic results.
Monthly ROI after six months of launching a program
Six months after launching a brand new affiliate program we generally focus on the ROI. Other metrics come into play a little later.
Monthly ROI six months after we have taken over an existing affiliate program
Most businesses that approach us tend to have an affiliate program already but believe it is underperforming. 9 times out of 10 it is and our detailed free affiliate program audit highlights where the gaps and sales opportunities are.
Have a look at some of the results we have recently achieved for clients who have joined us after an unsuccessful affiliate program managed elsewhere.
So why should you work with us
Hopefully we’ve set out a good case for talking to us about your business and what we can achieve for you through affiliate marketing.
However, you may well want to understand what our approach is like and why it works.
We understand your business:
We don’t do anything until we know enough about your business. When you start working with us you will have a detailed conference call with our Client Services Director, Steven Underwood and your Client Services Manager. Their aim is to get under the skin of your business so we can understand why it is successful and why people buy from you. Our learning does not stop there it is always developing and evolving but it’s a good starting point.
We recruit the best affiliates:
We will be very focussed on recruiting the best affiliates into your affiliate program. You’ve heard of the 80/20 rule we’re sure. Well, with affiliate marketing its more like the 95/5 rule so it's essential we get those 5% of quality affiliates promoting your business to their extensive network of online shoppers.
Affiliate communication:
We use a variety of communication channels to keep affiliates fully updated about your business and affiliate program, after all if they don’t know what's happening why would they even be thinking about you. Affiliates cite lack of information as a primary reason why they don’t promote a merchant. That won’t be an excuse for your affiliate program.
Reporting and communication with you:
Two way communication is key. We need you to keep us updated with developments, offers and promotions at your business and we need to keep you updated with progress, feedback at our end. You’ll find our team very easy to get on with and every month we provide a quality report outlining all of the key developments with the affiliate program and the results that are being achieved.
Dedicated team:
We employ a dedicated team who focus solely on managing affiliate programs. They eat, live and breathe affiliate marketing and have a real passion for building successful affiliate programs and delivering great results.
Free affiliate program audit
If you already have an affiliate program then why not take advantage of our free audit. One of our experienced team will conduct a two hour review of your affiliate program which enables us to identify genuine opportunities to not just improve the program but to really increase sales.
