Email marketing
If executed successfully, email marketing is one of the best mediums available for UK brands and businesses that want to communicate with existing customers, or would like to tell prospective customers about their fantastic products and services. Benefits include:
- cost effectiveness;
- highly targeted;
- email is responsive;
- widely used and understood by your users;
- it's fast;
- and accountable.
It’s no secret that email marketing can go horribly wrong for companies that don’t have the technology, knowledge, or experience to carry out an email campaign without assistance from a specialist email marketing agency.
Bad data, poor delivery, awful design, corner-cutting broadcasting technology and the increasing threat posed by SPAM filters have all left a bad taste in the mouth of many companies.
Get Help From the Experts
In a nutshell, we offer a full 360 degree service with regards to email marketing in the UK.
- Data sourcing.
- Campaign planning.
- Email design and production.
- Email copywriting.
- Best of breed broadcasting technology.
- Data management.
- Advanced email reporting.
Email Marketing Services
We can provide a full range of email marketing services - everything from planning and production, through to delivery and reporting.
Data Sourcing
We use reputable members of the Direct Marketing Association.
- Lists that we source meet with required UK legislation and are registered.
- Silverbean ensures that data has been collected in a responsible manner.
- We investigate the demographic makeup of the data before purchase.
Campaign Planning / CRM Strategy
- Customer acquisition / prospect campaigns.
- Brand re-enforcement.
- Lead generation campaigns.
- Multi channel campaigns.(i.e. supported by a third party direct mail or telemarketing campaigns).
- Lapsed customer campaigns.
- Data capture or customer surveys.
- Ongoing customer relationship management campaigns.(i.e. drive sales, repeat purchase).
- Automated trigger campaigns.
Email Design & Production / Copywriting
Given a brief, we’re as much at home writing email content from scratch as we are taking copy directly from a client to optimise it for the digital environment. For email campaigns that inspire, motivate and generate response; look no further than Silverbean.
Award Winning Broadcasting Technology
To significantly increase the performance of our clients email communications, Silverbean has licensed an award winning email broadcast solution - SBNmail.
- Data Management
- Segmentation.
- List suppression.
- Data cleansing.
Create, Deliver, Engage, Measure
Our email marketing solution (SBNmail) has everything you need to create, deliver, manage and measure a professional email marketing campaign. Using our online platform with a simple point and click interface, it's an intuitive system that takes you through a simple three-step process: create your message, upload a list then deliver your campaign into the inboxes of your audience.
Our email marketing solution is hosted online, so there’s no software to install and anyone in your company can create powerful, personalised, professional email marketing campaigns in minutes; then track and analyse the results.
We’ve highlighted just a few of SBNmail’s powerful features here but you do need to arrange a demo to fully appreciate how good it really is.
- Automatically detect defective email addresses.
- De-duplicate addresses.
- List filtering and segmentation.
- List builder.
- Formatting checker.
- Spam trigger testing.
- Advanced email reporting.
At Silverbean we treat every email marketing campaign individually, we develop a profile of your customers to make sure you are realising the full potential of your email marketing campaign.
To discuss our email marketing services and find out how you can realise the full potential of your customer database call Neil Robbins on 0191 406 1200 or email info@silverbean.co.uk.
Email Marketing Services | Email Marketing Newcastle