Social media marketing
If you're not listening and talking to your customers then someone else will be.
Social media has changed the way forward thinking businesses look at their marketing strategy. With over 500 million active Facebook users, over 500 billion minutes per month spent in social environments and 77% of internet users reading blogs - social media as a marketing channel can't be ignored.
Social media marketing is...
To us, it’s the convergence of good old fashioned 'integrated marketing communications' and that wonderful part of the internet that allows the creation and exchange of user-generated content.
Social • media • marketing is the name given to activities which use social media to manage customer relationships in order to drive brand value through good, engaging communication.
Friends with benefits
Social media marketing isn't a channel that aligns itself well with those looking for direct, hard-sell results straight away. The benefits are softer and take more time to mature - but nevertheless the benefits are no any less valuable…
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Extended Reach
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Social media marketing can be used to extend the reach of your marketing communications and brand at an exponential rate. A well planned, properly executed social media marketing strategy can be brilliant at helping businesses cultivate advocates of their products, services and brand.
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Nurture better relationships with your customers
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It is increasingly common for brands and businesses to use social media to facilitate customer relationship marketing. Social media has many uses, from providing a user friendly channel with which customers can communicate with a brand; to being a promotional message channel.
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Listen & Learns
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Social media is great tool for listening to your target audience and customers. Companies are gaining the trust of their customers by monitoring their brands online. More than half of UK consumers would be glad and feel as though they were being ‘listened to’ if a company responded to issues that they posted on microblogs. [Source: Fleishman-Hillard and Harris interactive, July 2010]
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Traffic, leads, sales, revenue
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The prize we all have an eye on is increased traffic, sales and revenue and of course, an effective social media marketing strategy will deliver against those metrics.
Our approach
An effective Social Media Marketing strategy evaluates which tools within the social media toolkit can most effectively be used to fulfill your business goals and objectives (whether you're a retailer wanting to monitor brand reputation or whether you're a B2B operator looking to drive leads).
We plan, create and deliver effective SMM strategies tuned to suceed against your targets and goals.
