Businesses 'can profit' through web analytics
Thursday 15 October 2009
Conversion rates can be improved through the use of
web analytics, according to a new survey by research company Aberdeen Group and Site Intelligence.
The study found that, of those businesses that are best-in-class, 69 per cent have procedures in place to distribute online information to key figures in the company and 68 per cent have a definitive protocol for measuring internet-based success, Econsultancy reports.
Furthermore, firms with strong investments in
web analytics increased their conversion rates from two per cent to seven per cent, with an average rise in conversion and revenue per visit of three per cent each year.
Findings from the report indicate that businesses wishing to emulate this success must track return on investment - which is carried out by 63 per cent of those best-in-class - and ask for feedback from executives on the value of using
web analytics.
Earlier this month, Econsultancy and RedEye produced a survey revealing that the majority of internet businesses have recorded an improvement in the conversion rates over the last 12 months.
Silverbean provide a range of products and services designed to help retailers succeed online. Since 2002, we've delivered successful marketing solutions for
eCommerce in Newcastle, the UK and internationally for large brands and SMEs. If you'd like to learn more about how we can help your brand or business be a success online, call 0191 406 1200 and ask for Neil.
