Ecommerce needs to focus on social media, expert says
Monday 26 October 2009
Online retailers need to direct more of their attention towards social media, an industry expert has said, as customers are spending more time on such networks.
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Ecommerce on social media platforms, such as Facebook and Twitter, is in an early stage", senior analyst with eMarketer Jeffrey Grau stated, suggesting that the industry has "barely tapped that potential".
Mr Grau went on to comment that the very nature of
eCommerce is evolving, moving from "a transactional experience to a social one", as companies leading the sector are aware they cannot wait for people to visit their pages and must situate their "virtual storefronts" in places where users can gather.
In support of this, recent figures from Internet Retailer revealed that nearly three-quarters of merchants feature on at least one of the primary social sites.
Meanwhile, it recently transpired that a number of small to medium-sized enterprises are turning to networking pages as a way to promote their businesses. Findings from Freshbusinessthinking.com revealed that 45 per cent of such companies use portals like Twitter in their strategies.
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