Email marketing 'flourishing'
Friday 25 September 2009
The practice of email marketing is expanding as businesses continue to see a return on investment, a new report has suggested, with an approximate growth of 15 per cent in the market expected for 2009.
Figures from Econsultancy's Email Marketing Platforms Buyer's Guide have revealed that
email marketing services will be valued at £292 million by the end of the year, with the company's research director Linus Gregoriadis noting that the industry is "inherently accountable and more measurable".
Mr Gregoriadis further stated that "many companies are diverting budget from direct mail to email marketing", because the sector provides "a high return on investment at a relatively low cost".
However, the report also found that a lack of strategy was hindering the progress of email marketers, despite their attempts to connect web mail with social media.
Earlier this month, email marketers were advised by Matt McNeil, the founder of Sign-up.to, to create messages that are both personalised and suitable for a particular audience.
Silverbean are experts in using email marketing to engage and retain customers,
increase online sales or boost customer acquisition. To learn more about how Silverbean can help you with your email marketing activities, call 0191 406 1200 and ask for Neil.
