Google Analytics may not benefit brands, says expert
Tuesday 20 October 2009
Google's Analytics service has been highlighted by an industry expert as having limitations for businesses, particularly in relation to its computation of how long users spend on websites.
Tal Schwartz, co-founder of analytics company ClickTale, commented in an interview with Practical
eCommerce that Google's product is limited as it does not account for bounced visitors - potential customers lost by merchants. Google's time on page calculations only refers to multiple-page surfers.
He also mentioned the fact that Google Analytics offers no data relating to the length of time spent interacting with online content.
"[Google Analytics] doesn't tell you about what's happening inside your web pages and what the visitors actually do on the site," Mr Schwartz went on, adding that conversion improvements hinge on establishing exactly how people use websites.
Earlier this month, Google posted a message on the company blog outlining how it intends to help Ajax-based websites to enrich their pages while still featuring in search results, by making their pages crawlable.
Silverbean provide a range of products and services designed to help retailers succeed online. Since 2002, we've delivered successful marketing solutions for
eCommerce in Newcastle, the UK and internationally for large brands and SMEs. If you'd like to learn more about how we can help your brand or business be a success online, call 0191 406 1200 and ask for Neil.
