Mobile advertising not yet taken off, expert says
Monday 26 October 2009
The use of mobile marketing has as yet to take off, despite the fact that "an explosion" has been seen in mobile web surfing.
This is the opinion of Nick Suckley of agenda21 digital, speaking at the Westminster eForum Keynote Seminar, which sought to examine the factors shaping the future of the industry in the UK.
"We haven't seen a corresponding explosion in ad revenues in the way you'd expect," he said, adding that 2009 will not "really be looked at as the year of the mobile".
Mr Suckley went on to note that connectivity is still a problem, as hardware is not yet perfected and payment models are not working particularly well for consumers.
"Mobile advertising … is still quite marginal," he remarked.
Other issues considered in the Westminster workshop included Ofcom's upcoming review of mobile termination rates and possible developments in the sector over the next ten years.
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