Online brands 'should look at others' mistakes'
Friday 23 October 2009
Internet-based companies could profit from looking at the mistakes of others in terms of social media marketing, to avoid "getting it wrong" themselves.
This is the opinion of Henry Elliss, writing on the Econsultancy blog, who observed that, as well as considering enlisting the services of a professional and doing their research properly, brands should "try to learn from the mistakes and slip-ups of others", if they intend to attempt social media marketing on their own.
For example, Mr Elliss noted, attempting to sabotage competitors will not be beneficial, citing phone manufacturer Motorola's decision to place a video on YouTube demonstrating how breakable a Samsung mobile is as an instance of bad practice.
Earlier this month, it was suggested by Steven Cheliotis of The Centre for Brand Analysis that those concentrating on the branding of their firm identity and products may be able to emulate the success of technology company Apple, which recently revealed it has enjoyed its most profitable quarter ever.
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