Search toolkit introduced by IAB
Thursday 15 October 2009
The Internet Advertising Bureau (IAB) has brought out a new search toolkit - after three months of in-depth study - to help online publishers optimise their use of search and more effectively generate revenue and improve brand reputation.
Several opportunities for those using search were identified as a result of the organisation's research, including paid - which, it was noted, is not utilised to its full potential by many in the industry - and natural search.
Despite the fact that a lot of organisations do understand
search engine optimisation (
SEO), the IAB observed that some companies still have room for improvement in their strategies involving
SEO.
Senior programmes manager at the firm Jack Wallington remarked that the new initiative "can help [online publishers] adapt effectively to the changing media landscape" and that "there is nothing like this available".
Earlier this month, the IAB introduced a website - Your Online Choices - directed at consumers with the aim of educating them about digital marketing.
As a B2C and
B2B internet marketing agency, Silverbean provides a range of marketing services specifically tailored for your business. To learn more about what Silverbean can do for you, call 0191 406 1200 and ask for Neil.
