Social sharing good for brands, poll shows
Thursday 29 October 2009
The practice of social sharing - posting email content on social networks and media sites - has been highlighted as being beneficial for businesses in a new chart.
According to the survey, conducted by Marketing Sherpa, 80 per cent of online marketers consider the "rapidly emerging" technique capable of extending the reach of mail messages to new markets.
And 78 per cent believe it to increase brand reputation and awareness.
"When you combine targeted email with the scope of social media, new
lead generation opportunities become available to marketers," the research firm observed.
However, it also appeared that many advertisers do not consider social sharing to be an effective
lead generation tactic, with just 31 per cent seeing the benefits of employing this method.
Earlier this month, eMarketer's senior analyst Jeffrey Grau noted that
eCommerce has "barely tapped" the potential of social media platforms and companies need to place their virtual shops in places where surfers can gather.
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