For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Jan
20th
2012
Online brands among most respected, Facebook PPC discount and Google targets ad scams
Google, Amazon and M&S top UK’s most respected brands list
According to YouGov’s 2011 BrandIndex league table, Google, followed by Amazon and Marks & Spencer w ...
TAGS:
Facebook
| Google
| Pay per click
Jan
13th
2012
Paid search click-throughs double on tablets, Google's social overhaul angers Twitter and internet overhaul to increase the number of domain names
Paid search click-throughs double on tablet devices
According to research conducted by Marin Software, the click through rate on tablet and smartphone paid search ads doubled to 1 ...
TAGS:
Google
| Pay per click
| Search
| Twitter
Oct
14th
2011
Facebook ad click throughs increase, Foursquare launch Radar and LinkedIn allow company status updates
Facebook’s ad click-through rate increased 18.5%
According to research from TBG Digital, Facebook’s click-through rate jumped by 18.5% from July to Septemb ...
TAGS:
Facebook
| Foursquare
| LinkedIn
| Pay per click
Jul
22nd
2011
Google targets unnatural links and steps up Offers while Facebook ad rates rise
Google targets unnatural links
Linking tactics used by webmasters, marketers and advertisers are getting a shake up courtesy of Google. It is targeting unnatural linking methods t ...
TAGS:
Ad spend
| Facebook
| Google
| Pay per click
May
09th
2011
Online integral to brand awareness, Facebook sponsored stories improve click throughs & ebook sales up 300%
Online integral to brand awareness according to new IAB research
Research carried out by the IAB and GFK NOP has shown online advertising is key to building brand awareness. The I ...
TAGS:
Brand awareness
| Facebook
| Pay per click
Feb
18th
2011
Does your affiliate program have every angle covered?
As the affiliate marketing industry continues to grow there are noticeable shifts in the marketing methods used. It is therefore crucial to ensure all marketing angles are covered ...
TAGS:
Affiliate marketing
| Email
| Pay per click
| Social media
Nov
19th
2010
Conversion rate optimisation - a brief intro
For anyone unfamiliar with the term 'Conversion Rate Optimisation' (CRO); it's basically the name given to techniques used to optimise pages (usually landing pages) to be more effi ...
TAGS:
Conversion rate
| eCommerce
| Landing pages
| Pay per click
Aug
09th
2010
Google AdWords trademark policy change
Google has released details of a major change to its trademark policy in UK & Europe, which will come into play from 14th September 2010. Neil M Hancock, Search Mark ...
TAGS:
Affiliate marketing
| Pay per click
Mar
02nd
2010
Personalise your AdWords text ads
Neil M Hancock, Search Marketing Manager at Silverbean explores Google AdWord's 'Dynamic Keyword Insertion' (DKI) Tool.
Dynamic Keyword Insertion (DKI)
Google AdWords has ...
TAGS:
Google AdWords
| Pay per click
Feb
24th
2010
John's top iPhone apps for the online marketer
The number of apps now available for the iPod and iphone has reached silly numbers. It's impossible to keep track on how many there, and even moreso to determine how many are good. ...
TAGS:
Apps
| Blogging
| Google AdWords
| Google Analytics
| iPhone
| Pay per click
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