http://www.silverbean.co.uk/ Silverbean RSS Feed. en http://www.silverbean.co.uk/blog/online-brands-among-most-respected-facebook-ppc-discount-and-google-targets-ad-scams.aspx Fri, 20 Jan 2012 00:00:00 GMT Google, Amazon and M&S top UK’s most respected brands list According to YouGov’s 2011 BrandIndex league table, Google, followed by Amazon and Marks & Spencer were last year’ ... http://www.silverbean.co.uk/blog/bloggers-vs-pr-7-tips-for-working-with-prs.aspx Mon, 16 Jan 2012 00:00:00 GMT Before I begin let me first state that I am well aware I’m raising my head above the proverbial parapet by writing this piece. How to work with bloggers, how not to work with bloggers, mistake ... http://www.silverbean.co.uk/blog/paid-search-click-throughs-double-on-tablets-googles-social-overhaul-angers-twitter-and-internet-overhaul-to-increase-the-number-of-domain-names.aspx Fri, 13 Jan 2012 00:00:00 GMT Paid search click-throughs double on tablet devices According to research conducted by Marin Software, the click through rate on tablet and smartphone paid search ads doubled to 10% between Q3 and Q4 ... http://www.silverbean.co.uk/blog/google-break-their-own-rules-45000-facebook-logins-stolen-and-one-billion-app-downloaded-in-the-last-week-of-2011.aspx Fri, 06 Jan 2012 00:00:00 GMT Google ad campaign breaks Google search rules Over the past few years, Google has been demanding that companies use more top quality content in order to gain top search rankings and has punished site ... http://www.silverbean.co.uk/blog/£550-million-spent-on-christmas-and-boxing-day-sponsored-ads-enter-the-facebook-news-feed-and-1-in-every-5-minutes-social-networking.aspx Fri, 23 Dec 2011 00:00:00 GMT UK consumers will spend £550 million online on Christmas Day and Boxing Day According to the latest forecasts from IMRG, consumers will spend more than £550million shopping online o ... http://www.silverbean.co.uk/blog/the-new-facebook-timeline-is-here-online-sales-up-11-and-google-still-the-most-visited-site.aspx Fri, 16 Dec 2011 00:00:00 GMT Facebook launches new timeline Facebook has launched its new Timeline profile worldwide with an added boost of increased privacy options and greater user control. Users will now be able to ‘fea ... http://www.silverbean.co.uk/blog/twitter-and-youtube-roll-out-new-designs-lead-generation-sector-grows-and-confidence-in-affiliate-sector-high-for-2012.aspx Fri, 09 Dec 2011 00:00:00 GMT Lead generation sector grows 20% According to the latest research from the Internet Advertising Bureau, the lead generation sector grew by 20% in the first half of 2011. However, despite this growth, ... http://www.silverbean.co.uk/blog/groupon-shares-fall-40-nectar-rewards-users-for-watching-ads-and-spotify-launches-an-app-store.aspx Fri, 02 Dec 2011 00:00:00 GMT Groupon shares fall more than 40% Despite its impressive opening price of £13 per share just one month ago, making it the second best internet company market debut after Google, Groupon’s ... http://www.silverbean.co.uk/blog/facebook-tipped-for-floatation-21-of-consumers-would-agree-to-offers-via-mobile-and-social-networks-and-online-video-revenue-to-triple.aspx Tue, 29 Nov 2011 00:00:00 GMT Facebook tipped for floatation early next year The rumour mill has been going into overdrive concerning Facebook’s potentially imminent flotation. According to US law, a company with more than ... http://www.silverbean.co.uk/blog/spotify-hits-25m-paid-subscribers-improvements-in-online-payment-security-and-ebay-open-pop-up-store.aspx Thu, 24 Nov 2011 00:00:00 GMT Spotify subscribers hit 2.5 million According to Enders Analysis, music subscription service Spotify should finally be in the black before the end of the year, with a predicted gross profit of &pound ... http://www.silverbean.co.uk/blog/google-searches-more-timely-fears-cookie-law-could-make-ads-less-effective-and-brands-finally-get-google.aspx Mon, 14 Nov 2011 00:00:00 GMT Google searches more timely Google has updated its search-ranking algorithm to prioritise the most recent results. The change will affect around 35% of all of its searches. Google has outlined ... http://www.silverbean.co.uk/blog/online-beats-tv-press-and-outdoor-and-mobile-coupon-market-to-be-worth-£31-billion.aspx Fri, 04 Nov 2011 00:00:00 GMT Online ads offer better short-term ROI than TV advertising Online ads now beat press, outdoor and TV campaigns in terms of ROI and sales uplift in the short term. According to research carried out by ... http://www.silverbean.co.uk/blog/google-updates-adwords-to-track-calls-and-mobile-ads-to-promote-apps.aspx Mon, 31 Oct 2011 00:00:00 GMT Google updates AdWords to include call tracking Google has rolled out a range of AdWords tweaks in the UK including Call Metrics, which enables advertisers to track phone-generated leads. The new ser ... http://www.silverbean.co.uk/blog/google-earnings-at-over-£6bn-ebay-joins-forces-with-facebook-and-youtube-launches-merch-store.aspx Mon, 24 Oct 2011 00:00:00 GMT Google’s year-on-year earnings jump 33% to £6.16 billion Google’s total earnings for Q3 reached £6.16 billion, representing 33% year-on-year growth. Its mobile operating syste ... http://www.silverbean.co.uk/blog/affiliate-european-landscape-report-2011.aspx Mon, 17 Oct 2011 00:00:00 GMT The results of the long awaiting European Landscape report 2011 have now been published. Rebecca Howard, Client Services Manager here at Silverbean, discusses some of the key topics and results. The ... http://www.silverbean.co.uk/blog/facebook-ad-click-throughs-increase-foursquare-launch-radar-and-linkedin-allow-company-status-updates.aspx Fri, 14 Oct 2011 00:00:00 GMT Facebook’s ad click-through rate increased 18.5% According to research from TBG Digital, Facebook’s click-through rate jumped by 18.5% from July to September. Using data from ... http://www.silverbean.co.uk/blog/social-sharing-and-successful-blogging.aspx Mon, 10 Oct 2011 00:00:00 GMT Blogging is a great way to improve search rankings and improve inbound links but many bloggers forget that social sharing is a key factor in achieving better statistics and interaction. Silverbean's J ... http://www.silverbean.co.uk/blog/online-ad-spend-up-mobile-visits-at-10-yahoo-launches-social-targeting-and-facebook-improve-page-metrics.aspx Mon, 10 Oct 2011 00:00:00 GMT Online ad spend jumps by 13.5% The latest IAB advertising figures show a huge jump in search and display advertising, boosting online’s share in the advertising sphere to 27%. Overall the ... http://www.silverbean.co.uk/blog/google-launches-adwords-for-video-and-standout-content-facebook-fix-another-privacy-glitch.aspx Fri, 30 Sep 2011 00:00:00 GMT Google launches Standout feature allowing publishers to promote feature content Google hopes to provide more quality content in its search results with its new Standout feature. Each week Standout wi ... http://www.silverbean.co.uk/blog/crm-the-future-of-email-marketing.aspx Tue, 27 Sep 2011 00:00:00 GMT Email Marketing is an essential part of any well thought out marketing strategy, Alex Thompson, Client Service Executive at Silverbean, discusses how email marketing is changing and how Silverbean is ... http://www.silverbean.co.uk/blog/facebook-redesign-groupon-traffic-falls-and-google-open-to-all.aspx Fri, 23 Sep 2011 00:00:00 GMT Facebook unveils redesign with real-time visual timelines replacing profiles At Facebook’s annual F8 developer conference yesterday, Mark Zuckerberg revealed a new site design for Facebook focu ... http://www.silverbean.co.uk/blog/twitter-tests-promoted-tweets-74-wait-to-grab-a-bargain-and-google-wallet-launched.aspx Tue, 20 Sep 2011 00:00:00 GMT Twitter tests Promoted Tweets Twitter is testing its Promoted Tweets ad product among users not following a brand, but instead based on their interests. If successful, the new service will be extende ... http://www.silverbean.co.uk/blog/know-your-goals.aspx Fri, 16 Sep 2011 00:00:00 GMT Why have you got a website? Is it to sell stuff? Is it just for showing that you exist and to gain followers? Whatever the reason is, you need to know that your website is achieving its purpose. We ha ... http://www.silverbean.co.uk/blog/mobile-ads-for-twitter-spending-by-mobile-up-43-and-a-third-of-companies-blocking-social-networks.aspx Fri, 09 Sep 2011 00:00:00 GMT Twitter aims to launch mobile ads in the UK in October According to Media Week, Twitter is on course to roll out its advertising services in Britain in October this year. Brands will be able to pay f ... http://www.silverbean.co.uk/blog/facebook-ads-are-they-worth-it.aspx Thu, 08 Sep 2011 00:00:00 GMT Facebook ads may not seem revolutionary but there are some features that set them apart from the standard Pay Per Click options. They used to be seen as the cheap option, but with suggested bids climb ... http://www.silverbean.co.uk/blog/both-google-and-visa-launching-digital-wallets-facebook-ends-daily-deals-and-45-of-users-go-online-via-mobiles.aspx Fri, 02 Sep 2011 00:00:00 GMT Google and Visa go head to head over mobile payments using ‘digital wallets’ Both Google and Visa are rolling out their own mobile payment systems later this year, each in a bid to garner ... http://www.silverbean.co.uk/blog/share-prices-fall-as-steve-jobs-steps-back-facebook-teams-up-with-skyscanner-and-google-trials-infinite-scrolling.aspx Fri, 26 Aug 2011 00:00:00 GMT Shares in Apple fall as Steve Jobs leaves the helm Shares in Apple fell yesterday and closed 0.66% down at the end of a full day’s trading in New York after the world discovered Apple CEO Steve ... http://www.silverbean.co.uk/blog/consumers-will-share-location-for-relevant-content-facebook-the-first-click-in-the-sales-chain-and-online-growth-slows.aspx Mon, 22 Aug 2011 00:00:00 GMT 69% of consumers are ready to give location information for more relevant content A recent survey from JiWire, a location-based ad sales company, found over two thirds of British consumers will activ ... http://www.silverbean.co.uk/blog/groupon-reports-loss-of-over-£100m-facebook-wants-new-online-metrics-and-launches-messenger-app.aspx Fri, 12 Aug 2011 00:00:00 GMT Groupon reports Q2 loss of $102.7 million Despite revenues of $878 million in the second quarter of 2011, Groupon made a net loss in the period of $102.7 million. Staff growth has been blamed for th ... http://www.silverbean.co.uk/blog/yahoo-switches-to-bing-twitter-worth-£5-billion-and-foursquare-gives-businesses-more-control.aspx Fri, 05 Aug 2011 00:00:00 GMT Search alliance between Yahoo! and Bing gets underway as Yahoo! switches to Bing platform As part of a new search alliance between Yahoo! and Bing the two sites are now using the same algorithm for o ... http://www.silverbean.co.uk/blog/google-hits-20-million-users-facebook-for-business-unveiled-mobile-search-on-the-up-and-tesco-to-launch-instore-wifi.aspx Fri, 29 Jul 2011 00:00:00 GMT Google+ attracts 20 million users in three weeks According to the latest Comscore research, Google+ has now surpassed the 20 million unique users threshold. The search giant’s latest social off ... http://www.silverbean.co.uk/blog/google-targets-unnatural-links-and-steps-up-offers-while-facebook-ad-rates-rise.aspx Fri, 22 Jul 2011 00:00:00 GMT Google targets unnatural links Linking tactics used by webmasters, marketers and advertisers are getting a shake up courtesy of Google. It is targeting unnatural linking methods that it feels annoy w ... http://www.silverbean.co.uk/blog/advertisers-boycott-all-news-international-sites-googles-latest-toy-and-twitter-to-step-up-ads.aspx Fri, 15 Jul 2011 00:00:00 GMT Advertisers remove networked ads from News International websites Four of the UK’s largest advertising networks have been told by brands and media agencies to remove and not place any future ad ... http://www.silverbean.co.uk/blog/myspace-sold-for-£35m-while-facebook-overtakes-msn-and-google-launches.aspx Fri, 01 Jul 2011 00:00:00 GMT News Corp finally sells MySpace for $35 million News Corp has sold - at a massive loss - the social media site MySpace to advertising company Specific Media for $35 million. News Corp ori ... http://www.silverbean.co.uk/blog/how-to-series-google-analytics-(p1).aspx Mon, 27 Jun 2011 00:00:00 GMT It’s imperative that you are able to track user’s interactions with your site to be able to draw meaningful conclusions on your marketing strategies and site usability. Neil M Hancock, Se ... http://www.silverbean.co.uk/blog/the-amalgamation-of-online-and-in-person-shopping.aspx Fri, 24 Jun 2011 00:00:00 GMT Most people now regard their smartphone as something of a lifeline. Let’s be honest, there’s not much you can’t do with smartphone now. It can organise your social life, your work e ... http://www.silverbean.co.uk/blog/googles-instant-pages-online-consumer-spend-up-and-social-helps-drive-business-for-uk-firms.aspx Fri, 17 Jun 2011 00:00:00 GMT Google’s Instant Pages speeds up search times Instant Pages is Google’s latest attempt to speed up search times to fight growing search competition from the likes of Bing and Yahoo!. The ... http://www.silverbean.co.uk/blog/ten-reasons-why-your-site-might-not-convert.aspx Wed, 15 Jun 2011 00:00:00 GMT This week Simon Cahill looks at some possible reasons why people are only dipping a metaphorical toe in your site’s Ocean. 1. Which way to the beach? There is no excuse to have poor navigatio ... http://www.silverbean.co.uk/blog/online-advertising-grows-bailey-report-published-and-display-ads-grow-faster-than-search-in-2010.aspx Fri, 10 Jun 2011 00:00:00 GMT European online advertising grows by 15.3% year-on-year The latest IAB AdEx survey of European advertising has found overall online ad growth was 15.3% in 2010, outperforming general advertising by m ... http://www.silverbean.co.uk/blog/quidco-app-review.aspx Tue, 07 Jun 2011 00:00:00 GMT Quidco, the UK’s No.1 cash back site has this week launched it’s new, highly anticipated iPhone app. Alex Thompson, Client Services Executive at Silverbean, gives his first impressions to ... http://www.silverbean.co.uk/blog/50-million-like-brands-every-day-adwords-policy-change-and-twitter-plans-photo-and-video-service.aspx Fri, 03 Jun 2011 00:00:00 GMT Facebook users ‘like’ 50 million brands a day According to Facebook’s Chief Operating Officer, Sheryl Sandberg, 50 million users ‘like’ brands every single day and a fur ... http://www.silverbean.co.uk/blog/worst-ecommerce-seo-mistakes-revealed.aspx Tue, 31 May 2011 00:00:00 GMT Good search engine optimisation can make an online retail business or break it if done poorly. John Ryder shares his thoughts on the top-5 eCommerce SEO mistakes. SEO is a complex channel in many res ... http://www.silverbean.co.uk/blog/google-predicts-10-fold-jump-in-ad-spend-twitter-buys-tweetdeck-and-uk-delays-cookie-law.aspx Fri, 27 May 2011 00:00:00 GMT Google predicts online ad spend to jump 10 fold over the next few years Right now the market for digital display ads, videos, mobile and other non-search formats is £14.8 billion, but Neal Moha ... http://www.silverbean.co.uk/blog/google-updates-panda-and-1.aspx Thu, 26 May 2011 00:00:00 GMT Panda and +1, not an invitation to a bear theme fancy dress party, but rather the latest changes from Google. Rebecca Howard looks into whether these will be a real “plus” point in your se ... http://www.silverbean.co.uk/blog/bing-gets-closer-to-facebook-digital-matches-offline-audience-and-nfc-launches-in-uk.aspx Mon, 23 May 2011 00:00:00 GMT Bing introduced deeper Facebook integration to its search functionality Bing has just unveiled a new feature which enables its American users to see which sites their Facebook contacts have visited a ... http://www.silverbean.co.uk/blog/-the-future-of-online-video.aspx Fri, 20 May 2011 00:00:00 GMT As with everything digital, online video preferences are changing and shifting towards consuming fewer, longer videos. Neil M Hancock, Search Marketing Manager at Silverbean, looks into the latest vi ... http://www.silverbean.co.uk/blog/obviously-vilfredo-had-never-heard-of-affiliate-marketing.aspx Tue, 17 May 2011 00:00:00 GMT Pareto’s law, sometimes known as the “80-20 rule”, states that 80% of the consequences flow from 20% of the causes. Will Ferguson, Client Services Manager at Silverbean, explores whe ... http://www.silverbean.co.uk/blog/facebook-ad-revenues-up-95-instant-messenger-in-decline-and-paypal-gets-mobile-boost.aspx Tue, 17 May 2011 00:00:00 GMT Facebook ad revenues jump 95% to reach £2.1 billion in 2011 According to research from Enders Analysis, Facebook will generate revenues of £2.1 billion in 2011 from display advertising. T ... http://www.silverbean.co.uk/blog/online-integral-to-brand-awareness-facebook-sponsored-stories-improve-click-throughs-and-ebook-sales-up-300.aspx Mon, 09 May 2011 00:00:00 GMT Online integral to brand awareness according to new IAB research Research carried out by the IAB and GFK NOP has shown online advertising is key to building brand awareness. The IAB used Starbucks an ... http://www.silverbean.co.uk/blog/5-cro-hotspots-and-the-new-google-analytics.aspx Mon, 09 May 2011 00:00:00 GMT This week Simon Cahill tips 5 areas to keep an eye on when carrying out analysis for Conversion Rate Optimisation (CRO) and has a look at the new Google Analytics layout. Is change a good thing?...... ... http://www.silverbean.co.uk/blog/the-social-media-backlash.aspx Thu, 05 May 2011 00:00:00 GMT This month the value of social media is under the spotlight. Our Social Marketing Manager Sam Collier explains how the buzz around social marketing is following the well-worn path of marketing methods ... http://www.silverbean.co.uk/blog/sbnaffiliates-the-hub-for-affiliate-content.aspx Tue, 03 May 2011 00:00:00 GMT With sbnaffiliates.co.uk being live for over 6 months, Alex Thompson, Client Services Executive at Silverbean, argues his case for why the site should be the number one destination for affiliates. In ... http://www.silverbean.co.uk/blog/mobile-search-trebles-facebook-launch-send-and-google-to-launch-movie-rental-service.aspx Thu, 28 Apr 2011 00:00:00 GMT New report reveals trebling in the number of consumers using mobiles for retail searches According to the first Online Retail Monitor report from Google and The British Retail Consortium, the number ... http://www.silverbean.co.uk/blog/google-revenue-up-29-and-facebook-ad-costs-rise.aspx Thu, 21 Apr 2011 00:00:00 GMT Google first-quarter revenue up 29% to £4 billion Google enjoyed a sharp rise in first quarter earnings this year with profits up 29% compared to the same quarter in 2010. Net revenue was repor ... http://www.silverbean.co.uk/blog/new-behavioural-advertising-guidelines-google-to-produce-original-content-and-twitter-considers-facebook-style-pages.aspx Fri, 08 Apr 2011 00:00:00 GMT Ad industry moves towards self-regulation of behavioural advertising to combat new EU law Leading members of the advertising and marketing industry have clubbed together to devise a self-regulatory f ... http://www.silverbean.co.uk/blog/new-eu-law-could-hit-online-retailers-google-likes-1-and-partners-with-the-brc-for-online-retail-monitor.aspx Mon, 04 Apr 2011 00:00:00 GMT Changes to the EU’s Consumer Rights Directive could costs online retailers €10 billion a year Last week European lawmakers voted on draft amendments to the Consumer Rights Directive that, ... http://www.silverbean.co.uk/blog/affiliate-insider-building-relationships.aspx Thu, 31 Mar 2011 00:00:00 GMT Five months after his first article on affiliate relationships, Alex Thompson, Client Service Executive at Silverbean, revisits the importance of building relationships with Affiliates. In this post h ... http://www.silverbean.co.uk/blog/our-monthly-most-read-march-2011.aspx Tue, 29 Mar 2011 00:00:00 GMT Here it is, the eagerly awaited rundown of our most read posts in March 1. Blurring the boundaries: fashion retailers, publishers and affiliates It's been climbing our chart for a while now, and fin ... http://www.silverbean.co.uk/blog/facebook-the-most-searched-for-brand-linkedin-reaches-100-million-users-and-app-store-v-appstore.aspx Fri, 25 Mar 2011 00:00:00 GMT Facebook accounts for 3.5% of all search queries According to Experian Hitwise data, Facebook is the most searched-for brand on the web. The social network boasted the biggest share of search queries ... http://www.silverbean.co.uk/blog/what-is-social-shopping.aspx Fri, 25 Mar 2011 00:00:00 GMT Social shopping is one of marketing’s hottest topics. It seems every industry bod is clamouring to tell everyone how amazing it can be, but what are they actually talking about? Silverbean's Soc ... http://www.silverbean.co.uk/blog/mobile-to-drive-affiliate-campaigns-social-networking-overtakes-entertainment-and-digitalcity-scheme-at-risk.aspx Mon, 21 Mar 2011 00:00:00 GMT 45% of marketers expect mobile to drive affiliate marketing in 2011 According to research by LinkShare, almost half of marketers believe mobile will be a major area of growth in the coming year and ... http://www.silverbean.co.uk/blog/are-you-on-the-right-track.aspx Fri, 18 Mar 2011 00:00:00 GMT We’re still amazed by the number of companies we encounter who are not tracking their online marketing efforts correctly. Read John’s guide and if you’re still in doubt about your ow ... http://www.silverbean.co.uk/blog/two-months-at-silverbean;-time-flies-when-youre-doing-key-phrase-research.aspx Thu, 17 Mar 2011 00:00:00 GMT It's two months since Simon Cahill joined the Silverbean team and like a new couple he is celebrating every little anniversary. Here are his thoughts on his time so far in the warm bosom of Silverbean ... http://www.silverbean.co.uk/blog/study-shows-value-of-online-ad-spend-new-cookie-regulations-and-warner-bros-offer-movies-via-facebook.aspx Fri, 11 Mar 2011 00:00:00 GMT Online advertising budgets directly reflect the amount of visits a website receives According to analysis of price comparison websites by market researchers Nielsen, the amount of money a company spe ... http://www.silverbean.co.uk/blog/50-of-the-uk-on-facebook-google-puts-the-emphasis-on-quality-content-and-the-asa-looks-more-closely-at-social.aspx Mon, 07 Mar 2011 00:00:00 GMT 50% of the UK now use Facebook This week Facebook announced it has hit the 30 million users mark in the UK. This means the social networking site has acquired an additional four million users in Brit ... http://www.silverbean.co.uk/blog/our-monthly-most-read-february-2011.aspx Fri, 25 Feb 2011 00:00:00 GMT Here it is, the long awaited top 5 posts on the Silverbean blog this month. Cue "dee jay" voice... Conversion rate optimisation & web design In at number one with his very first blog p ... http://www.silverbean.co.uk/blog/affiliate-recruitment-–-essential-for-program-growth-and-development.aspx Fri, 25 Feb 2011 00:00:00 GMT When it comes to program growth and development, it is crucial to avoid having a reactive approach to affiliate recruitment. Instead a pro-active approach, taking the initiative to go out and actively ... http://www.silverbean.co.uk/blog/ipad-2-speculation-1-billion-for-spotify-and-marketing-spend-to-increase.aspx Fri, 25 Feb 2011 00:00:00 GMT Apple expected to unveil iPad 2 in San Francisco next week Although Apple has not officially announced the launch of a second iPad, invitees to a launch event being held in San Francisco next week ha ... http://www.silverbean.co.uk/blog/facebook-to-do-news-and-google-goes-social.aspx Fri, 18 Feb 2011 00:00:00 GMT Facebook likely to develop news services of its own in 2011 In a recent interview with the BBC, Bret Taylor second in command at the social network, said news and media were the ‘next big tech ... http://www.silverbean.co.uk/blog/does-your-affiliate-program-have-every-angle-covered.aspx Fri, 18 Feb 2011 00:00:00 GMT As the affiliate marketing industry continues to grow there are noticeable shifts in the marketing methods used. It is therefore crucial to ensure all marketing angles are covered by a range of affili ... http://www.silverbean.co.uk/blog/the-future-of-seo-part-3-–-cloud-computing.aspx Tue, 15 Feb 2011 00:00:00 GMT We all know that search changes daily, Google tweaks its algorithm, users search intents change, and the search engine results architecture changes. Neil M Hancock, Search Marketing Manager at Silver ... http://www.silverbean.co.uk/blog/10-tips-for-successful-social-campaigns.aspx Mon, 14 Feb 2011 00:00:00 GMT The world of social media is full of promise, but what can you do to make sure your campaign is a success? Silverbean's Social Marketing Manager Sam Collier dispenses some essential advice. 1. A ... http://www.silverbean.co.uk/blog/nokia-joins-forces-with-microsoft-plus-twitter-and-myspace-for-sale.aspx Fri, 11 Feb 2011 00:00:00 GMT Twitter is ready to sell and rumoured potential buyers include Facebook and Google According to the Wall Street Journal the micro-blogging site is keen to sell in the region of up to $10 billion. The ... http://www.silverbean.co.uk/blog/conversion-rate-optimisation-and-web-design.aspx Thu, 10 Feb 2011 00:00:00 GMT Conversion Rate Optimisation (CRO) is the new kid on the block in terms of web design and user experience testing. Silverbean’s own new kid on the block Simon Cahill delves a little deeper into ... http://www.silverbean.co.uk/blog/facebook-deals-linkedin-doubles-net-revenue-and-advertisers-missing-out-on-mobile.aspx Tue, 08 Feb 2011 00:00:00 GMT Facebook Deals launches in the UK allowing brands to link targeted ads to local offers Launched in the US last November, Facebook Deals, the localised deal platform from the social media mega giant, ... http://www.silverbean.co.uk/blog/-10-conversion-rate-optimisation-tips-for-landing-pages.aspx Tue, 08 Feb 2011 00:00:00 GMT Getting more ROI from your marketing activities without spending a penny more is of course an attractive proposition. John Ryder shares 10 tips for landing page success. Preparation Don’t ... http://www.silverbean.co.uk/blog/the-future-of-seo-part-2-–-decision-engines.aspx Mon, 07 Feb 2011 00:00:00 GMT We all know that search changes daily, Google tweaks its algorithm, users search intents change, and the search engine results architecture changes. Neil M Hancock, Search Marketing Manager at Silver ... http://www.silverbean.co.uk/blog/google-accuses-bing-of-‘copying.aspx Thu, 03 Feb 2011 00:00:00 GMT Google has accused Microsoft of copying its search results in a 007 style spy operation known as ‘Bing Sting’. Google engineers dreamt up the ‘spy-novelesque stunt’, as it was ... http://www.silverbean.co.uk/blog/the-future-of-seo-part-1-–-flash-seo.aspx Tue, 01 Feb 2011 00:00:00 GMT We all know that search changes daily, Google tweaks its algorithm, users search intents change, and the search engine results architecture changes. Neil M Hancock, Search Marketing Manager at Silverb ... http://www.silverbean.co.uk/blog/email-content-and-social-sharing-–-why-and-how.aspx Tue, 01 Feb 2011 00:00:00 GMT It feels like the mantra “content is king” has been around since the dawn of time (well...at least the dawn of the website!). Here Louise James, Client Services Manager at Silverbean, disc ... http://www.silverbean.co.uk/blog/online-spend-up-25-mobile-only-web-users-to-reach-1bn-by-2015-and-fashion-to-lead-the-way-in-mobile-commerce.aspx Fri, 28 Jan 2011 00:00:00 GMT UK online shopping rose by 7% in December, a 25% year-on-year increase In their latest report, IMRG Capgemini reveal online spending rose 7% in December compared with November. The average online spe ... http://www.silverbean.co.uk/blog/our-monthly-most-read-january-2011.aspx Wed, 26 Jan 2011 00:00:00 GMT Since our blog relaunch back in November things have really taken off. Here are your most read posts of the last month What does 2011 hold for Silverbean? Interested in what we’re up to over t ... http://www.silverbean.co.uk/blog/google-reports-huge-profits-and-makes-a-move-into-groupon-territory-plus-online-fraud-on-the-rise.aspx Fri, 21 Jan 2011 00:00:00 GMT Google reports huge profits from DoubleClick Ad Exchange After just one year of life, Google’s DoubleClick Ad Exchange service has tripled daily transaction conversion levels for web publishers ... http://www.silverbean.co.uk/blog/subscribe-to-us.aspx Thu, 20 Jan 2011 00:00:00 GMT We know it’s not ideal to have to keep on checking on your favourite source of digital knowledge, so why not subscribe to The Silver Tongue and get all that goodness sent to the places you check ... http://www.silverbean.co.uk/blog/video-affiliate-marketing-the-vast-untapped-domain.aspx Thu, 20 Jan 2011 00:00:00 GMT 2011 is the year of the video. With content becoming an ever harder to find commodity, the use of video may prove to be a winner. Engaging, interesting, influential. Just a few of the positive aspect ... http://www.silverbean.co.uk/blog/the-social-response.aspx Wed, 19 Jan 2011 00:00:00 GMT The big plus of social is that it’s instant. Reactions pour into you in real time and customers expect super-fast responses. It’s easy to be overwhelmed, so when is it appropriate to respo ... http://www.silverbean.co.uk/blog/uk-search-market-grows-social-vs-email-and-myspace-cuts-500-jobs.aspx Mon, 17 Jan 2011 00:00:00 GMT UK search market grew by 16% in 2010 According to figures published in Econsultancy’s 2011 SEO Agencies Buyer’s Guide, the search market was worth £376 million in 2009 and £43 ... http://www.silverbean.co.uk/blog/2011-finally-the-year-for-mobile-marketing.aspx Thu, 13 Jan 2011 00:00:00 GMT For years industry experts have declared that mobile marketing will be the next big thing and that we should all watch this space..leaving many of us gasping for air after holding our breath for so lo ... http://www.silverbean.co.uk/blog/online-spend-up-13-facebook-worth-50-billion-and-spam-levels-drop.aspx Fri, 07 Jan 2011 00:00:00 GMT Online spending in the US increased by 13% over Christmas According to comScore, American consumers spent a total of £19.8 billion online in November and December. The sector with the largest g ... http://www.silverbean.co.uk/blog/what-does-2011-hold-for-silverbean.aspx Thu, 23 Dec 2010 00:00:00 GMT As we come to the end of another busy 12 months I thought I would give some insight into our plans for early 2011. Despite the difficult trading climate for many businesses we have been very fortunat ... http://www.silverbean.co.uk/blog/facebook-messages-vs-google-mail-–-whos-your-money-on.aspx Wed, 22 Dec 2010 00:00:00 GMT In November this year Mark Zuckerburg announced that Facebook would be finally moving into the email market, the announcement wasn’t too much of a shock for those closely following Facebook howe ... http://www.silverbean.co.uk/blog/openness-and-transparency-in-social-media.aspx Tue, 21 Dec 2010 00:00:00 GMT Social media is still such a new area for a lot of businesses that mistakes are bound to be made as companies find their feet. Even more experienced companies can make mistakes; posting on the wrong t ... http://www.silverbean.co.uk/blog/80-of-16-24s-use-social-media-mark-zuckerberg-is-times-person-of-the-year-and-yahoo-announces-changes.aspx Mon, 20 Dec 2010 00:00:00 GMT 80% of Europe’s 16-24 year olds regularly use social media According to a new report by the European Commission at least four in every five 16-24 year olds regularly use social media sites. Thi ... http://www.silverbean.co.uk/blog/blurring-the-boundaries-fashion-retailers-publishers-and-affiliates.aspx Thu, 16 Dec 2010 00:00:00 GMT Thanks to online retail, the link between online and offline communication is getting stronger and the traditional boundaries are becoming blurred. Retailers are becoming publishers, publishers are be ... http://www.silverbean.co.uk/blog/email-marketing-for-retail-companies-communicating-effectively-with-customers-during-peak-periods.aspx Mon, 13 Dec 2010 00:00:00 GMT As I’m sure you’re aware Christmas is almost here and the majority of retailers are immersed in their peak sales period. As predicted online sales are hitting record highs despite the econ ... http://www.silverbean.co.uk/blog/googles-most-searched-online-ad-spend-predictions-and-superfast-broadband-by-2015.aspx Fri, 10 Dec 2010 00:00:00 GMT Google reveals most-searched terms of 2010 In the past 12 months British Google users have been searching for the usual celebrity and news related topics, but rising fast on Google’s Zeitgeist ... http://www.silverbean.co.uk/blog/more-shoppers-plan-to-buy-online-ads-trusted-less-on-social-media-sites-and-uk-fastest-to-adopt-new-technology.aspx Tue, 07 Dec 2010 00:00:00 GMT IMRG predicts a rise of over 25% in the number of consumers shopping online this Christmas According to retail trade body IMRG and eDigitalResearch, online revenue this Christmas will reach £12 ... http://www.silverbean.co.uk/blog/facebook-messages-–-what-it-means-for-your-current-email-tactics.aspx Thu, 02 Dec 2010 00:00:00 GMT In November, Facebook unveiled their plans for their “modern messaging system” - known simply as Messages. This will merge SMS, IM, email and Facebook Messages. Here Louise James, Client S ... http://www.silverbean.co.uk/blog/seo-20-indented-listings-–-are-you-taking-advantage.aspx Tue, 30 Nov 2010 00:00:00 GMT Wouldn't it be great if your website was listed twice, or even three times in Google's top 10 results for your most important keywords? Neil M Hancock, Search Marketing Manager at Silverbean explains ... http://www.silverbean.co.uk/blog/affiliate-insider-the-benefits-of-growing-relationships-within-affiliate-marketing.aspx Fri, 26 Nov 2010 00:00:00 GMT Relationships form the lifeblood of any successful affiliate program, and so how we communicate and interact with our peers is essential to a program’s growth and development. In this post I& ... http://www.silverbean.co.uk/blog/myspace-mashup-european-twitter-office-and-news-site-traffic-rises.aspx Fri, 26 Nov 2010 00:00:00 GMT MySpace and Facebook ‘Mashup’ MySpace has announced a deal with Facebook that will allow its users to log in and manage their Facebook profile content using MySpace. Users will also be ... http://www.silverbean.co.uk/blog/affiliate-insider-are-you-getting-the-most-out-of-your-product-data-feed.aspx Wed, 24 Nov 2010 00:00:00 GMT This is a question which applies to both merchants and affiliates alike and the answer may influence the overall success of your affiliate marketing campaign. In this post we will be looking at the ... http://www.silverbean.co.uk/blog/conversion-rate-optimisation-a-brief-intro.aspx Fri, 19 Nov 2010 00:00:00 GMT For anyone unfamiliar with the term 'Conversion Rate Optimisation' (CRO); it's basically the name given to techniques used to optimise pages (usually landing pages) to be more efficient at converting ... http://www.silverbean.co.uk/blog/online-christmas-spend-on-the-up-affiliate-and-mobile-the-least-understood-channels.aspx Fri, 19 Nov 2010 00:00:00 GMT Christmas online spending is expected to increase by almost 30% Online sales in the run up to Christmas are expected to hit £11.5 billion, a rise of £2.6 billion on last year. This repres ... http://www.silverbean.co.uk/blog/comments-and-moderation.aspx Tue, 16 Nov 2010 00:00:00 GMT Wondering how your comments will be moderated? Then read on... All of our comments need to be approved before going live. There are only really two key rules which you’ll hopefully be familiar ... http://www.silverbean.co.uk/blog/changes-and-new-faces.aspx Tue, 16 Nov 2010 00:00:00 GMT You might have noticed that things have been a little quiet on The Silver Tongue in the past couple of months. We’ve had a whole host of new staff starting (including myself, hello!) and some ... http://www.silverbean.co.uk/blog/most-offline-ads-include-url-youtube-uploads-soar-and-google-and-facebook-clash.aspx Fri, 12 Nov 2010 00:00:00 GMT Two-thirds of print and TV ads in the UK include a web address According to research from Nominet UK despite TV advertising remaining the favoured form of advertising, the majority of TV ads include ... http://www.silverbean.co.uk/blog/microsoft-say-apps-are-the-future-google-trials-click-to-call-metrics-and-twitter-extends-advertising.aspx Fri, 05 Nov 2010 00:00:00 GMT Apps will form a key part of the web’s future according to the President of Microsoft’s Online Services Division Speaking at the Internet Advertising Bureau’s Engage conference, D ... http://www.silverbean.co.uk/blog/the-value-of-the-online-economy-a-facebook-like-and-organic-seo.aspx Fri, 29 Oct 2010 00:00:00 GMT Google claims the online economy is worth £100 billion to the UK The UK’s online industry currently makes up 7.2% of Britain’s GDP according to new research from Google and the Bost ... http://www.silverbean.co.uk/blog/internet-ad-spend-up-and-christmas-shoppers-start-early-online-(25/10/2010).aspx Mon, 25 Oct 2010 00:00:00 GMT Companies internet ad spend increased by 13.3% in third quarter According to a new report by Bellwether, after a dip in online advertising spending in the second quarter, third quarter spending is ... http://www.silverbean.co.uk/blog/your-weekly-digital-fix-(15/10/2010).aspx Fri, 15 Oct 2010 00:00:00 GMT Consumers are outpacing retailers in their demand for mobile commerce According to new research from the Internet Advertising Bureau (IAB), 51% of British mobile users - 22.95 million people ... http://www.silverbean.co.uk/blog/this-week-in-digital-(11/10/2010).aspx Mon, 11 Oct 2010 00:00:00 GMT The IAB reports a £2 billion online ad spend in the first half of 2010 According to the Internet Advertising Bureau, the online industry bounced back from recession with style in the first si ... http://www.silverbean.co.uk/blog/latest-news-(24/09/10).aspx Fri, 24 Sep 2010 00:00:00 GMT New research reveals advertisers are wasting £2.5 billion on marketing emails that are mistaken for spam Data and intelligence company Kognitio, has found that out of 2,000 surveyed adults, 52% ... http://www.silverbean.co.uk/blog/read-all-about-it-(17/09/2010).aspx Fri, 17 Sep 2010 00:00:00 GMT ‘Social’ is the new ‘search’ according to Facebook Speaking at the international Dmexco trade show in Germany, Facebook’s VP of EMEA, Joanna Shields, said that ‘sh ... http://www.silverbean.co.uk/blog/this-weeks-bite-size-news-(10/09/10).aspx Fri, 10 Sep 2010 00:00:00 GMT Google rolls out yet another new function, Google Instant Although still in the testing stages, Google account users are now able to utilise Google Instant. This updated search functionality brings u ... http://www.silverbean.co.uk/blog/your-weekly-digital-news-fix-(27/08/10).aspx Fri, 27 Aug 2010 00:00:00 GMT July witnessed the highest online sales growth since 2007 According to the IMRG Capgemini e-Retail Sales Index, shoppers spend £5 billion online in July. Not only is this the highest monthly sp ... http://www.silverbean.co.uk/blog/read-all-about-it-(20/08/2010).aspx Fri, 20 Aug 2010 00:00:00 GMT Facebook expected to earn £823 million from display advertising in 2010 According to eMarketer, the social network giant should earn £823 million globally from advertising this year. This ... http://www.silverbean.co.uk/blog/the-latest-news-from-this-week-(13/08/10).aspx Fri, 13 Aug 2010 00:00:00 GMT Increase in ‘choose your own ads’ as overall online ad spend expected to grow by $11.3 billion by 2014. In September, several large websites are implementing adverts that allow users to c ... http://www.silverbean.co.uk/blog/google-adwords-trademark-policy-change.aspx Mon, 09 Aug 2010 00:00:00 GMT Google has released details of a major change to its trademark policy in UK & Europe, which will come into play from 14th September 2010. Neil M Hancock, Search Marketing Manager at Sil ... http://www.silverbean.co.uk/blog/get-your-weekly-news-fix-here-(6/08/10).aspx Fri, 06 Aug 2010 00:00:00 GMT All of this weeks latest news delivered to you via the silver tongue... Time spent on social networking sites has increased According to a Nielsen survey, Americans now spend almost 25% of online ti ... http://www.silverbean.co.uk/blog/weekly-news-round-up-(30/07/2010).aspx Fri, 30 Jul 2010 00:00:00 GMT This weeks news dished out in byte-sized portions... A new study reveals almost 50% of SME websites have basic or no SEO. According to the State of UK Business Websites 2010 study, 47% of SMEs are f ... http://www.silverbean.co.uk/blog/this-weeks-bite-size-news-(23/07/10).aspx Fri, 23 Jul 2010 00:00:00 GMT Bringing you this weeks most important digital happenings is our bite-size weekly news roundup... Google granted new search patent for monitoring cursor movements on screen Without clicking on anyth ... http://www.silverbean.co.uk/blog/read-all-about-it-weekly-news-(16/07/10).aspx Fri, 16 Jul 2010 00:00:00 GMT Facebook Credits will be launched in September and integrated into Facebook Connect Facebook plans to launch Facebook Credits its virtual currency in September in the hopes that it will rival market ... http://www.silverbean.co.uk/blog/get-your-weekly-news-fix-here-(12/07/10).aspx Mon, 12 Jul 2010 00:00:00 GMT Yahoo! plans news service based on searches and trending topics Yahoo! plans to launch a new type of news service based on search queries and Twitter’s trending topics. The service, to be call ... http://www.silverbean.co.uk/blog/hear-all-about-it-weekly-news-round-up-(06/07/10).aspx Tue, 06 Jul 2010 00:00:00 GMT Here's some exciting news for the world of online marketing, each week we provide a weekly-round up for your delectation and information... Online Advertising to Grow by 7% in 2010- Outstripping both ... http://www.silverbean.co.uk/blog/weekly-news-round-up.aspx Fri, 25 Jun 2010 00:00:00 GMT Giving you a taste of this weeks biggest stories in digital. Studies reveal that social media is being underused and Twitter's promoted trending topic is finally here. The underused benefits of socia ... http://www.silverbean.co.uk/blog/silverbean-continues-to-grow.aspx Tue, 08 Jun 2010 00:00:00 GMT A Newcastle-based digital marketing agency is celebrating another successful year of growth with new client wins and new members of staff. Silverbean, an award winning agency which provides specialis ... http://www.silverbean.co.uk/blog/affiliate-101-affiliate-marketing-for-beginners.aspx Wed, 02 Jun 2010 00:00:00 GMT Open your text books as Client Service Manager, Emma Adcock, takes us back to basics and explains affiliate marketing in general, along with some helpful tips to ensure you get the most out of yours. ... http://www.silverbean.co.uk/blog/in-out-the-social-media-shake-about.aspx Tue, 18 May 2010 00:00:00 GMT Interesting developments in social marketing are afoot with push/pull strategies abound- Client Service Manager at Silverbean, Emma Adcock has the right skills to investigate and most importantly divu ... http://www.silverbean.co.uk/blog/silverbean-in-seminar-for-social-media.aspx Sat, 08 May 2010 00:00:00 GMT Award winning digital marketing agency Silverbean has presented its guide to achieving social media best practice at the North East How to Use Social Media in Business, Seminar. The event, held at Ne ... http://www.silverbean.co.uk/blog/how-much-is-that-extra-google-position-rank-worth.aspx Thu, 06 May 2010 00:00:00 GMT How much more traffic should you expect as you rise up Google’s SERPs, Neil M Hancock, Search Marketing Manager at Silverbean explains with the help of a leaked AOL document. Can you accurately ... http://www.silverbean.co.uk/blog/twitter-announces-advertising-model.aspx Wed, 14 Apr 2010 00:00:00 GMT Earlier this week, Twitter officially declared the launch of a long awaited business model after several years of conjecture and uncertainty. So... what's it all about? As many expected, Twitter anno ... http://www.silverbean.co.uk/blog/pick-your-filly-is-affiliate-marketing-worth-a-flutter.aspx Wed, 07 Apr 2010 00:00:00 GMT Client Service Manager at Silverbean, Emma Adcock, discusses the risks and rewards of affiliate marketing, how to make sure you back a winner and don’t lose your shirt on a nag. I’m not l ... http://www.silverbean.co.uk/blog/if-‘content-is-king-then-compelling-content-will-dethrone-the-king.aspx Thu, 25 Mar 2010 00:00:00 GMT There is a saying that on the Internet ‘Content is King’, this much is very true. However not all content deserves the worthy title of being considered a ‘King’. Ne ... http://www.silverbean.co.uk/blog/facebook-page-a-powerful-marketing-tool-or-a-passing-fad.aspx Tue, 23 Mar 2010 00:00:00 GMT Kevin Sung, Client Service Manager at Silverbean takes a look at the phenomenon of the branded Facebook page for your business and exactly what it is, what it can do, why your business needs one ... http://www.silverbean.co.uk/blog/are-you-anti-social.aspx Wed, 17 Mar 2010 00:00:00 GMT Client Service Manager at Silverbean, Emma Adcock, considers the dangers and benefits of social media in the professional world and how to generate real value for businesses. Be honest -we all screen ... http://www.silverbean.co.uk/blog/unique-content-–-the-way-to-your-affiliates-heart.aspx Tue, 16 Mar 2010 00:00:00 GMT “Content is King” for many affiliates - and if you can supply your affiliates with generic or unique content, the exposure of your program can be greatly improved. Louise James, Clie ... http://www.silverbean.co.uk/blog/what-is-the-perfect-title-tag.aspx Thu, 11 Mar 2010 00:00:00 GMT The title tag has been, and probably always will be, the most important ‘on-page’ factor in achieving high search engine rankings. Neil M Hancock, Search Marketing Manager at Sil ... http://www.silverbean.co.uk/blog/google-analytics-advanced-segments.aspx Wed, 10 Mar 2010 00:00:00 GMT Analytics information can be crucial to knowing what’s going on with your website. Google’s own analytics suite is an excellent entry level package that every website owner should have. Jo ... http://www.silverbean.co.uk/blog/arming-yourself-with-the-tools-to-give-you-a-competitive-edge-in-affiliate-marketing.aspx Tue, 09 Mar 2010 00:00:00 GMT There is a multitude of tools out there currently which propose to aid us in becoming better affiliate marketers. Just to name a few there are tools to build knowledge, cut down deep linking process, ... http://www.silverbean.co.uk/blog/the-online-oscars-what-if-you-are-not-one-of-the-big-boys.aspx Wed, 03 Mar 2010 00:00:00 GMT Client Services Manager at Silverbean, Emma Adcock, assesses affiliate marketing’s potential for smaller brands, the possible pitfalls and how they can make their programs successful and profita ... http://www.silverbean.co.uk/blog/personalise-your-adwords-text-ads.aspx Tue, 02 Mar 2010 00:00:00 GMT Neil M Hancock, Search Marketing Manager at Silverbean explores Google AdWord's 'Dynamic Keyword Insertion' (DKI) Tool. Dynamic Keyword Insertion (DKI) Google AdWords has a function called &l ... http://www.silverbean.co.uk/blog/7-common-myths-about-search-engine-optimisation.aspx Thu, 25 Feb 2010 00:00:00 GMT Neil M Hancock, Search Marketing Manager at Silverbean explorers seven common myths about SEO that are regularly heard and then looks into proving them wrong. SEO is not for me because our site ... http://www.silverbean.co.uk/blog/johns-top-iphone-apps-for-the-online-marketer.aspx Wed, 24 Feb 2010 00:00:00 GMT The number of apps now available for the iPod and iphone has reached silly numbers. It's impossible to keep track on how many there, and even moreso to determine how many are good. John Ryder share's ... http://www.silverbean.co.uk/blog/who-is-saying-what-and-where-–-isnt-it-about-time-to-listen-to-social-media.aspx Tue, 23 Feb 2010 00:00:00 GMT Social media is a phrase that has been banded around for the last 3-4 years. Kevin Sung, Client Services Manager at Silverbean looks into why we shouldn't ignore Social Media as a strong marketing opp ... http://www.silverbean.co.uk/blog/should-we-kiss-our-customers.aspx Wed, 17 Feb 2010 00:00:00 GMT No that’s not a proposition, rather a thought about the non-romantic (and almost bluntly insulting) business acronym “Keep It Simple Stupid”. Client Service Manager, Emma Adcock, fin ... http://www.silverbean.co.uk/blog/creating-and-utilising-landing-pages.aspx Tue, 16 Feb 2010 00:00:00 GMT You have on average 50-60 seconds to engage your reader to interact with your email communication. Louise James, Client Service Manager at Silverbean, discusses how utilising a suitable landing page c ... http://www.silverbean.co.uk/blog/google-goes-social.aspx Thu, 11 Feb 2010 00:00:00 GMT Have Google created the next phenomenon in Social Networking, or have they simply jumped on the bandwagon too late with no new ideas for the congested Social scene? Neil M Hancock, Search Marketing Ma ... http://www.silverbean.co.uk/blog/customer-experience-stats-roundup.aspx Wed, 10 Feb 2010 00:00:00 GMT Here's a selection of recent customer experience related stats, taken from a range of sources: UK customer satisfaction with online retailers (ForeSee) According to the Christmas Customer Sati ... http://www.silverbean.co.uk/blog/ppc-affiliates-how-avoiding-the-google-hammer-can-improve-your-site.aspx Tue, 09 Feb 2010 00:00:00 GMT In Q4 of 2009 Google seemed to unmercifully ban over 30’000 AdWords advertisers! The big question that was on every PPC advertiser’s mind was quite simply ‘Why?’ Kevin Sung, Cl ... http://www.silverbean.co.uk/blog/romancing-your-affiliates.aspx Wed, 03 Feb 2010 00:00:00 GMT Forget the hearts and flowers, Client Service Manager, Emma Adcock attempts to discover “What Affiliates Really Want”…and she gets a strong feeling a cheap Valentines card might not ... http://www.silverbean.co.uk/blog/email-design-–-best-practise.aspx Tue, 02 Feb 2010 00:00:00 GMT There’s plenty to think about when it comes to the design of your email communication - from how it is rendered in certain email service providers/browsers to ensuring it passed through th ... http://www.silverbean.co.uk/blog/mystic-predictions-affiliate-marketing-in-2010.aspx Mon, 25 Jan 2010 00:00:00 GMT A new year is upon us and with it comes the trepidation and exciting prospect of new opportunities and the frightening truth (gulp!)- There will be obstacles and challenges! Hold on to your crystal ba ... http://www.silverbean.co.uk/blog/improving-your-open-rates-–-top-tips.aspx Wed, 06 Jan 2010 00:00:00 GMT How can you optimise your open rates? Louise James, Client Service Manager at Silverbean, offers some of her top tips which can help increase the visibility of your email marketing campaign. Getting ... http://www.silverbean.co.uk/blog/affiliate-guide-to-stop-your-application-for-programs-getting-declined.aspx Tue, 05 Jan 2010 00:00:00 GMT Imagine you are an affiliate who has spent many hours devising an ingenious, original plan for affiliate marketing and you find the ‘prefect merchant’ to promote that could make you and ... http://www.silverbean.co.uk/blog/is-social-media-replacing-email.aspx Thu, 17 Dec 2009 00:00:00 GMT The Wall Street Journal ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules," the title reads, ... http://www.silverbean.co.uk/blog/is-social-media-replacing-search.aspx Thu, 03 Dec 2009 00:00:00 GMT With Social Media being the new ‘buzz’ word around the web many are predicting how it will over take Search as the main source of driving traffic to a domain. Neil M Hancock, Search Marke ... http://www.silverbean.co.uk/blog/the-benefits-of-segmenting-your-email-database.aspx Wed, 02 Dec 2009 00:00:00 GMT Last month, Louise James, Client Service Manager at Silverbean, discussed “Subject line - does size really matter?” and the importance of analysing your email database reactions to v ... http://www.silverbean.co.uk/blog/a-directive-for-cookies-on-computers-to-be-consented-to1.aspx Tue, 01 Dec 2009 00:00:00 GMT There has been much talk and speculation about EU plans to pass a regulation that requires internet users to ‘consent’ to a cookie before they are placed on computers. Kevin Sung, Cl ... http://www.silverbean.co.uk/blog/some-great-tips-to-analyse-your-website-data.aspx Fri, 27 Nov 2009 00:00:00 GMT Being able to track and analyse your website data is important, it can tell you so much more about your site than you could ever have realised. Having the Analytics package installed and viewing ... http://www.silverbean.co.uk/blog/how-to-improve-search-engine-rankings-through-images.aspx Thu, 26 Nov 2009 00:00:00 GMT They say an image can speak a thousand words! However, unfortunately a search engines can not understand a single one of those words! Neil M Hancock, Search Marketing Manager at Silverbean explains ho ... http://www.silverbean.co.uk/blog/get-your-online-press-releases-noticed.aspx Wed, 25 Nov 2009 00:00:00 GMT Online PR has become increasingly important for brands and businesses that want to engage their target audiences. John Ryder steps in with his tips to help your online press releases get noticed and u ... http://www.silverbean.co.uk/blog/some-great-viral-videos.aspx Tue, 24 Nov 2009 00:00:00 GMT Once heralded as the answer to every marketers dreams, viral marketing has recently received mixed reviews from experts and novices alike. With so many viral executions doing the rounds Neil Robbins, ... http://www.silverbean.co.uk/blog/what-is-canonicalisation-and-how-can-i-fix-it.aspx Thu, 19 Nov 2009 00:00:00 GMT So what is Canonicalisation? Do I have canonicalisation issues? And how do I solve them? Neil M Hancock, Search Marketing Manager at Silverbean opens the book on all things canonical. Canonicalisa ... http://www.silverbean.co.uk/blog/how-can-social-media-be-utilised-for-business.aspx Tue, 17 Nov 2009 00:00:00 GMT Social media has been the buzz word that has been dominating not only online marketing but the Internet as a whole for over a year. ‘Big players’ such as Facebook and Twitter are leading t ... http://www.silverbean.co.uk/blog/4-things-you-didnt-know-about-google.aspx Thu, 12 Nov 2009 00:00:00 GMT Neil M Hancock, Search Marketing Manager at Silverbean highlights four interesting facts about Google that I bet you didn’t know! 1. Google is officially the best company to work for! ... http://www.silverbean.co.uk/blog/free-delivery-a-christmas-cracker.aspx Wed, 11 Nov 2009 00:00:00 GMT There was a prominent effort from online retailers to offer free delivery during Christmas 2008. John Ryder looks at last years figures in an effort to see what we can learn and apply to 2009. There ... http://www.silverbean.co.uk/blog/online-retailers-set-to-thrive-christmas.aspx Tue, 10 Nov 2009 00:00:00 GMT Despite Royal Mail making it more difficult for online retailers to get purchases to their customers all of the indications are that online shopping is set to thrive in the next 8 weeks. Neil Robbins ... http://www.silverbean.co.uk/blog/are-google-spam-reports-prioritised.aspx Thu, 05 Nov 2009 00:00:00 GMT You often see bogus or irrelevant search results appearing in the search results, but did you know you could send a complaint direct to Google to inform them of a glitch in their algorithm. Neil M H ... http://www.silverbean.co.uk/blog/subject-line-–-does-size-really-matter.aspx Wed, 04 Nov 2009 00:00:00 GMT Following on from her article on “The importance of your email subject line” Louise James, Client Service Manager at Silverbean, discusses the impact the length of your subject line can ha ... http://www.silverbean.co.uk/blog/the-parasites-of-affiliate-marketing.aspx Tue, 03 Nov 2009 00:00:00 GMT Parasitic affiliate behaviour has been a prevalent problem in the USA for many years and it is an issue that has been widely discussed amongst the affiliate community on blogs and forums. There have b ... http://www.silverbean.co.uk/blog/the-power-of-social-media.aspx Tue, 03 Nov 2009 00:00:00 GMT The influence and draw of social media as a marketing channel has gathered serious pace over the last 12-18 months. Many are still asking though... "Is it all just a load of hype?" Certainl ... http://www.silverbean.co.uk/blog/online-horror-stories-–-worst-practices.aspx Thu, 29 Oct 2009 00:00:00 GMT Eerily haunted blogs, scary checkout processes and chillingly terrifying emails … John Ryder takes a look at the best worst practices. Online marketing can be a pretty scary place for anyone ... http://www.silverbean.co.uk/blog/5-ways-to-manage-voucher-code-affiliates.aspx Tue, 13 Oct 2009 00:00:00 GMT For the past two years the affiliate marketing industry has been debating the benefits and problems voucher code affiliates create. Some merchants see them as an essential part of the affiliate marke ... http://www.silverbean.co.uk/blog/refer-a-friend-–-and-spread-the-news….aspx Tue, 06 Oct 2009 00:00:00 GMT Following on from her “How to maximise your email marketing database” article, Louise James, Client Services Manager at Silverbean looks into the importance of and advantages in adding a & ... http://www.silverbean.co.uk/blog/get-into-bed-with-breadcrumbs.aspx Sun, 04 Oct 2009 00:00:00 GMT Overlooked by many, the humble breadcrumb can greatly enhance the usability of a website. John Ryder looks into the best practices that should be adopted to make them a real usability asset on your we ... http://www.silverbean.co.uk/blog/how-to-set-up-and-create-a-google-analytics-account.aspx Mon, 28 Sep 2009 00:00:00 GMT You have heard about Google Analytics and love the sound of it, but you have no idea how to create an account and add it to your website? Follow Neil M Hancock’s step-by-step walk through on how ... http://www.silverbean.co.uk/blog/does-your-company-need-a-blog-heres-some-tips.aspx Sun, 27 Sep 2009 00:00:00 GMT As reported in: Direct Marketing International Are you thinking about setting up a blog but are unsure of how it will benefit your business? Steven Underwood, Head of Client Services at Online Market ... http://www.silverbean.co.uk/blog/dreaming-of-a-profitable-christmas-–-is-your-affiliate-program-ready.aspx Tue, 01 Sep 2009 00:00:00 GMT Christmas is the key sales period for a large proportion of those involved in affiliate marketing, particularly the retail sector. Rather than take it for granted that your online sales will inc ... http://www.silverbean.co.uk/blog/obtaining-email-addresses-–-purchasing-or-renting-lists.aspx Wed, 26 Aug 2009 00:00:00 GMT In my last article, I discussed adding a simple sign up form to your website in order to obtain email addresses. This week, I will turn my attention to purchasing or renting email lists in order to bo ... http://www.silverbean.co.uk/blog/your-retail-affiliate-program-needs-an-agency.aspx Tue, 18 Aug 2009 00:00:00 GMT With so many online retailers operating affiliate programs Neil Robbins, Managing Director at Silverbean, asks whether your company could benefit from working with a specialist affiliate management ag ... http://www.silverbean.co.uk/blog/amazon-wont-pay-commission-for-twitter-links-–-new-precedent-in-affiliate-marketing.aspx Wed, 12 Aug 2009 00:00:00 GMT An affiliate in the US recently blogged that Amazon had reversed some of his commission because he had referred sales through links on Facebook and Twitter. As social media continues to grow and becom ... http://www.silverbean.co.uk/blog/go-crazy-for-crazyegg.aspx Wed, 12 Aug 2009 00:00:00 GMT Heatmap analytics are usually accessible only to those who can afford sophisticated analytics software; limiting those with low budgets to a handful of under par alternatives. Here to raise the bar an ... http://www.silverbean.co.uk/blog/meeting-and-greeting-and-catching-up.aspx Wed, 05 Aug 2009 00:00:00 GMT As reported in: The Journal - Working Week Neil Robbins is managing director of Silverbean, an internet marketing agency based in Newcastle. Here he describes his working week Monday AM: Meet ... http://www.silverbean.co.uk/blog/communication-is-vital-to-generating-new-business.aspx Wed, 08 Jul 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com Winning new customers and retaining old ones has never been so important for businesses, so communicating regular, targeted information about the products an ... http://www.silverbean.co.uk/blog/do-you-know-who-is-visiting-your-website.aspx Wed, 01 Jul 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com A corporate website is an essential marketing tool for new and existing businesses wanting to raise awareness of their products and services. Eighty per cent ... http://www.silverbean.co.uk/blog/online-marketing-–-a-cost-effective-alternative.aspx Wed, 01 Jul 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com With more than 25 million UK residents logging on everyday, the Internet offers businesses the opportunity to reach a huge audience, but is a corporate websi ... http://www.silverbean.co.uk/blog/using-twitter-to-communicate-with-affiliates.aspx Wed, 24 Jun 2009 00:00:00 GMT Last week I outlined some of the different channels that you should use to ensure that your affiliates are kept up to date with your program. Good communication is absolutely essential for a successfu ... http://www.silverbean.co.uk/blog/ten-ways-to-improve-online-business.aspx Mon, 22 Jun 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com With an increasing number of businesses seeing the Internet as a cost-effective and convenient marketing tool, Silverbean, one of the north east’s lead ... http://www.silverbean.co.uk/blog/obtaining-email-addresses-–-adding-a-sign-up-form-to-your-website.aspx Wed, 17 Jun 2009 00:00:00 GMT One of the easiest ways to obtain or increase your email address database is via the traffic to your website. By adding a simple sign up form to your homepage and getting the structure correct, you ca ... http://www.silverbean.co.uk/blog/the-art-of-affiliate-communication-–-its-good-to-talk.aspx Wed, 17 Jun 2009 00:00:00 GMT One of the things well managed affiliate programs have in common is that the person responsible for the program communicates regularly and effectively with their affiliates. Steven Lynch, Client ... http://www.silverbean.co.uk/blog/what-is-google-analytics.aspx Fri, 12 Jun 2009 00:00:00 GMT Do you know what your visitors are doing when they land on your site? Do you know what pages are letting your site down? If not, Neil M Hancock introduces you to Google Analytics, and how to use it ... http://www.silverbean.co.uk/blog/recruiting-affiliates-to-your-affiliate-program.aspx Fri, 12 Jun 2009 00:00:00 GMT Whether you are launching a new affiliate program, or you have an established program, one of the key aspects of your program management will be affiliate recruitment. Recruiting the right affil ... http://www.silverbean.co.uk/blog/make-sure-your-share-is-up-while-the-market-is-down.aspx Fri, 12 Jun 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com When businesses are faced with the task of making financial cutbacks marketing spend is often one of the first things that is reduced, however in the current ... http://www.silverbean.co.uk/blog/8-things-to-consider-before-launching-your-website.aspx Fri, 05 Jun 2009 00:00:00 GMT You think your website is finished? It looks great and you are happy with the content, so surely it’s time to launch your website? Or is it? Neil M Hancock gives his top 8 tips to consider bef ... http://www.silverbean.co.uk/blog/the-importance-of-your-email-subject-line.aspx Fri, 05 Jun 2009 00:00:00 GMT Following on from her “Top tips to get the most out of your email campaign” article, Louise James, Client Services Manager at Silverbean looks into the importance of your subject line in m ... http://www.silverbean.co.uk/blog/top-agency-in-tyneside-for-search-engine-optimisation.aspx Fri, 05 Jun 2009 00:00:00 GMT A digital marketing agency, which is used to helping websites to reach the top of Google, has itself been ranked Tyneside’s number one SEO company by industry experts. Silverbean, based at the ... http://www.silverbean.co.uk/blog/10-tips-on-what-makes-a-great-ppc-landing-page.aspx Fri, 29 May 2009 00:00:00 GMT You’ve improved your PPC adverts, you’ve introduced a PPC landing page and you are getting lots of relevant clicks. You also have a great product, so why are the visitors not converting i ... http://www.silverbean.co.uk/blog/balancing-html-text-and-image-ensure-your-email-is-readable-by-all.aspx Fri, 29 May 2009 00:00:00 GMT Getting the correct balance between the use of images alongside text in your email communication is of vast importance - to both ensure your email is delivered and also read by your recipient! L ... http://www.silverbean.co.uk/blog/segmenting-your-affiliate-database-to-improve-your-affiliate-program-results.aspx Fri, 29 May 2009 00:00:00 GMT Segmenting your affiliate database into different categories of affiliates is a proven method of improving the results you achieve from your affiliate program. Steven Lynch, Client Services Manager at ... http://www.silverbean.co.uk/blog/building-trust-give-confidence-to-your-email-recipients.aspx Fri, 22 May 2009 00:00:00 GMT It’s extremely important that you build trust with your email recipients; to foster good relationships, encourage increased interaction and essentially to ensure your email is actually read! But ... http://www.silverbean.co.uk/blog/4-great-tips-to-improving-your-google-adwords-ctr.aspx Fri, 22 May 2009 00:00:00 GMT Are your Google AdWords adverts standing out in the crowd? Are they being used to their maximum potential? Neil M Hancock discusses some simple tips to improving your Google AdWords click through ra ... http://www.silverbean.co.uk/blog/the-creative-conundrum.aspx Fri, 22 May 2009 00:00:00 GMT No affiliate program is complete without a set of good quality creative banners for affiliates to use on their sites. The type and range of creative available for a merchant can vary greatly, and one ... http://www.silverbean.co.uk/blog/web-20-de-mystified-twitter.aspx Fri, 22 May 2009 00:00:00 GMT As part of his “Web 2.0 De-mystified” series, John Ryder gives us the run-down on the Internet’s latest start turn. What is Twitter? How can it be leveraged for your business and how ... http://www.silverbean.co.uk/blog/deliverability-getting-your-email-message-seen1.aspx Fri, 15 May 2009 00:00:00 GMT It’s the ultimate goal of your email marketing campaign - getting your communications delivered, so they can be read and acted upon by the recipient. But what stops your email from being r ... http://www.silverbean.co.uk/blog/xml-sitemaps-what-are-they-and-why-do-i-need-one.aspx Fri, 15 May 2009 00:00:00 GMT XML Sitemaps can be a useful website tool to help maximise your sites search engine density. Neil M Hancock explains exactly what an XML sitemap is, and why one is useful… So what is an XML S ... http://www.silverbean.co.uk/blog/making-affiliate-incentives-work.aspx Fri, 15 May 2009 00:00:00 GMT When done correctly incentivising your affiliates can be a key tool to improving the performance of your affiliate program. Here Steven Lynch discusses what you should do and what you should avoid whe ... http://www.silverbean.co.uk/blog/affiliate-marketing-merchant-best-practices-unveiled1.aspx Fri, 15 May 2009 00:00:00 GMT Knexus Digital has teamed up with Neil Robbins at Silverbean to provide insights on best practice performance-based management of the affiliate channel! Knexus Digital, the essential digital marketin ... http://www.silverbean.co.uk/blog/5-tips-to-running-a-successful-webinar.aspx Fri, 15 May 2009 00:00:00 GMT The days of sales people traveling the length and breadth of the UK and beyond pitching their wares to buyers are starting to diminish with many firms using technology to run the their own webinars.&n ... http://www.silverbean.co.uk/blog/twitter-a-guide-to-getting-started.aspx Fri, 15 May 2009 00:00:00 GMT For those who haven’t heard, Twitter is the latest social media phenomenon. Whilst many hail the virtues of ‘tweeting’ there are still a large percentage of social media friendly use ... http://www.silverbean.co.uk/blog/contract-wins-lead-to-digital-boom-for-silverbean.aspx Tue, 12 May 2009 00:00:00 GMT As reported in: Entrepreneurs Forum A north east digital marketing company is celebrating a successful three months of business after winning a number of high-profile contracts. Newcastle-based Silv ... http://www.silverbean.co.uk/blog/3-ways-your-domain-name-can-help-you-rank-better-in-the-search-engines.aspx Fri, 08 May 2009 00:00:00 GMT Are you using your domain to its maximum potential? Read Neil M Hancock’s tips on getting the most out of your domain names. It is important when you are creating a new website that you choose ... http://www.silverbean.co.uk/blog/are-you-taking-part-in-the-growth-of-online-lead-generation.aspx Fri, 08 May 2009 00:00:00 GMT Here at Silverbean, we've known for a long-time that online lead generation would become a significant marketing channel for B2B marketers, sooner rather than later. Neil Robbins touches on the key be ... http://www.silverbean.co.uk/blog/the-advantages-of-providing-multiple-payment-options.aspx Fri, 08 May 2009 00:00:00 GMT Research suggest that online retailers could be missing out on £’000s in lost sales and revenue by not offering enough choice when it comes to payment methods. John Ryder takes a look at t ... http://www.silverbean.co.uk/blog/email-marketing-planning-and-timing-crucial-to-making-an-impact.aspx Fri, 08 May 2009 00:00:00 GMT Planning and timing is an essential process you must undertake to ensure your email is actually received and read by your intended recipient, and at a time when they will be more receptive. Loui ... http://www.silverbean.co.uk/blog/econsultancy-report-shows-value-of-affiliate-marketing-channel-to-advertisers.aspx Fri, 08 May 2009 00:00:00 GMT The UK affiliate marketing industry has been valued at an estimated £3.82bn in 2008 in the Econsultancy Affiliate Marketing Buyers Guide 2009, an increase of 22% from its estimated value in 2007 ... http://www.silverbean.co.uk/blog/the-big-checkout-registration-debate.aspx Fri, 01 May 2009 00:00:00 GMT The debate over whether online retailers should make customer registration compulsory before purchasing has gone on for some years now. John Ryder picks sides and takes a look at some of the UK's most ... http://www.silverbean.co.uk/blog/what-happens-when-someone-lands-on-your-website.aspx Fri, 01 May 2009 00:00:00 GMT Some organisations spend small fortunes on attracting visitors to their website. Regardless of how much your company invests in marketing its website, are you really doing your utmost to encourage th ... http://www.silverbean.co.uk/blog/affiliate-marketing-are-digital-marketing-agencies-really-needed.aspx Fri, 01 May 2009 00:00:00 GMT The role played by digital marketing agencies in affiliate marketing has occasionally been questioned, though the growing number of agencies involved in managing their clients affiliate programs sugge ... http://www.silverbean.co.uk/blog/top-tips-to-get-the-best-out-of-your-email-marketing-campaign.aspx Fri, 01 May 2009 00:00:00 GMT Email marketing is a key factor to any marketing mix - whether it be to gain new custom, or ensure the customers you already have continue to purchase or use your services. Louise James give her ... http://www.silverbean.co.uk/blog/6-super-simple-back-link-building-tips.aspx Fri, 01 May 2009 00:00:00 GMT Link Building is an extremely important area of SEO, but it can be time consuming and difficult to find link sources. Neil M Hancock highlights 6 super simple backlink building techniques t ... http://www.silverbean.co.uk/blog/award-winning-seo.aspx Mon, 27 Apr 2009 00:00:00 GMT In an increasingly competitive search marketplace, search engine optimisation gongs are something to be especially proud of. So when we picked one up for Makoosh we thought it was only right that we g ... http://www.silverbean.co.uk/blog/how-to-write-the-perfect-online-copy.aspx Fri, 24 Apr 2009 00:00:00 GMT At one time or another we've all experienced reading poor online copy. It jumps out of the screen at you but for all the wrong reasons. John Ryder discusses his top tips for producing good quality onl ... http://www.silverbean.co.uk/blog/how-to-maximise-your-email-marketing-database.aspx Fri, 24 Apr 2009 00:00:00 GMT The quality of your email database can ultimately make or break how your campaign performs - and indeed there are many best practise guidelines to achieve in your collection and use of this data ... http://www.silverbean.co.uk/blog/make-people-want-to-click-on-your-listings.aspx Fri, 24 Apr 2009 00:00:00 GMT What does your website search listing say about your business? Do they make people want to click through to browse your site? If not, why not? Neil M Hancock explains the importance of ge ... http://www.silverbean.co.uk/blog/an-essential-tip-for-online-lead-generation.aspx Fri, 24 Apr 2009 00:00:00 GMT It’s a common story. You have formulated a well thought out plan to get more qualified visitors to your website. You have made the presentation to your Managing Director and he is excited abou ... http://www.silverbean.co.uk/blog/how-online-lead-generation-can-make-a-real-difference.aspx Fri, 24 Apr 2009 00:00:00 GMT The current economic climate does not look like changing anytime soon. B2B marketers are under increasing pressure to deliver good quality leads to their sales teams whilst having their marketing bud ... http://www.silverbean.co.uk/blog/silverbean-gives-pet-points-a-boost-in-sales.aspx Sat, 04 Apr 2009 00:00:00 GMT As reported in: nebusiness, Northern Echo, Entrepreneurs Forum DIGITAL marketers have helped an exotic pet company boost sales revenue after moving it up the search engine hit charts. Simon Bruce, d ... http://www.silverbean.co.uk/blog/digital-firm-get-people-talking.aspx Mon, 23 Mar 2009 00:00:00 GMT As reported in: Mobile News | Comms Business A Newcastle based digital marketing agency has helped one of the leading mobile phone networks to increase its website sales conversion rate by ...