http://www.silverbean.co.uk/ Silverbean Digital marketing insight RSS Feed. en http://www.silverbean.co.uk/blog/twitter-tests-promoted-tweets-74-wait-to-grab-a-bargain-and-google-wallet-launched.aspx Tue, 20 Sep 2011 00:00:00 GMT Twitter tests Promoted Tweets Twitter is testing its Promoted Tweets ad product among users not following a brand, but instead based on their interests. If successful, the new service will be extende ... http://www.silverbean.co.uk/blog/how-to-series-google-analytics-(p1).aspx Mon, 27 Jun 2011 00:00:00 GMT It’s imperative that you are able to track user’s interactions with your site to be able to draw meaningful conclusions on your marketing strategies and site usability. Neil M Hancock, Se ... http://www.silverbean.co.uk/blog/ten-reasons-why-your-site-might-not-convert.aspx Wed, 15 Jun 2011 00:00:00 GMT This week Simon Cahill looks at some possible reasons why people are only dipping a metaphorical toe in your site’s Ocean. 1. Which way to the beach? There is no excuse to have poor navigatio ... http://www.silverbean.co.uk/blog/worst-ecommerce-seo-mistakes-revealed.aspx Tue, 31 May 2011 00:00:00 GMT Good search engine optimisation can make an online retail business or break it if done poorly. John Ryder shares his thoughts on the top-5 eCommerce SEO mistakes. SEO is a complex channel in many res ... http://www.silverbean.co.uk/blog/2011-finally-the-year-for-mobile-marketing.aspx Thu, 13 Jan 2011 00:00:00 GMT For years industry experts have declared that mobile marketing will be the next big thing and that we should all watch this space..leaving many of us gasping for air after holding our breath for so lo ... http://www.silverbean.co.uk/blog/blurring-the-boundaries-fashion-retailers-publishers-and-affiliates.aspx Thu, 16 Dec 2010 00:00:00 GMT Thanks to online retail, the link between online and offline communication is getting stronger and the traditional boundaries are becoming blurred. Retailers are becoming publishers, publishers are be ... http://www.silverbean.co.uk/blog/conversion-rate-optimisation-a-brief-intro.aspx Fri, 19 Nov 2010 00:00:00 GMT For anyone unfamiliar with the term 'Conversion Rate Optimisation' (CRO); it's basically the name given to techniques used to optimise pages (usually landing pages) to be more efficient at converting ... http://www.silverbean.co.uk/blog/get-your-weekly-news-fix-here-(12/07/10).aspx Mon, 12 Jul 2010 00:00:00 GMT Yahoo! plans news service based on searches and trending topics Yahoo! plans to launch a new type of news service based on search queries and Twitter’s trending topics. The service, to be call ... http://www.silverbean.co.uk/blog/hear-all-about-it-weekly-news-round-up-(06/07/10).aspx Tue, 06 Jul 2010 00:00:00 GMT Here's some exciting news for the world of online marketing, each week we provide a weekly-round up for your delectation and information... Online Advertising to Grow by 7% in 2010- Outstripping both ... http://www.silverbean.co.uk/blog/in-out-the-social-media-shake-about.aspx Tue, 18 May 2010 00:00:00 GMT Interesting developments in social marketing are afoot with push/pull strategies abound- Client Service Manager at Silverbean, Emma Adcock has the right skills to investigate and most importantly divu ... http://www.silverbean.co.uk/blog/how-much-is-that-extra-google-position-rank-worth.aspx Thu, 06 May 2010 00:00:00 GMT How much more traffic should you expect as you rise up Google’s SERPs, Neil M Hancock, Search Marketing Manager at Silverbean explains with the help of a leaked AOL document. Can you accurately ... http://www.silverbean.co.uk/blog/pick-your-filly-is-affiliate-marketing-worth-a-flutter.aspx Wed, 07 Apr 2010 00:00:00 GMT Client Service Manager at Silverbean, Emma Adcock, discusses the risks and rewards of affiliate marketing, how to make sure you back a winner and don’t lose your shirt on a nag. I’m not l ... http://www.silverbean.co.uk/blog/if-‘content-is-king-then-compelling-content-will-dethrone-the-king.aspx Thu, 25 Mar 2010 00:00:00 GMT There is a saying that on the Internet ‘Content is King’, this much is very true. However not all content deserves the worthy title of being considered a ‘King’. Ne ... http://www.silverbean.co.uk/blog/facebook-page-a-powerful-marketing-tool-or-a-passing-fad.aspx Tue, 23 Mar 2010 00:00:00 GMT Kevin Sung, Client Service Manager at Silverbean takes a look at the phenomenon of the branded Facebook page for your business and exactly what it is, what it can do, why your business needs one ... http://www.silverbean.co.uk/blog/are-you-anti-social.aspx Wed, 17 Mar 2010 00:00:00 GMT Client Service Manager at Silverbean, Emma Adcock, considers the dangers and benefits of social media in the professional world and how to generate real value for businesses. Be honest -we all screen ... http://www.silverbean.co.uk/blog/unique-content-–-the-way-to-your-affiliates-heart.aspx Tue, 16 Mar 2010 00:00:00 GMT “Content is King” for many affiliates - and if you can supply your affiliates with generic or unique content, the exposure of your program can be greatly improved. Louise James, Clie ... http://www.silverbean.co.uk/blog/what-is-the-perfect-title-tag.aspx Thu, 11 Mar 2010 00:00:00 GMT The title tag has been, and probably always will be, the most important ‘on-page’ factor in achieving high search engine rankings. Neil M Hancock, Search Marketing Manager at Sil ... http://www.silverbean.co.uk/blog/google-analytics-advanced-segments.aspx Wed, 10 Mar 2010 00:00:00 GMT Analytics information can be crucial to knowing what’s going on with your website. Google’s own analytics suite is an excellent entry level package that every website owner should have. Jo ... http://www.silverbean.co.uk/blog/arming-yourself-with-the-tools-to-give-you-a-competitive-edge-in-affiliate-marketing.aspx Tue, 09 Mar 2010 00:00:00 GMT There is a multitude of tools out there currently which propose to aid us in becoming better affiliate marketers. Just to name a few there are tools to build knowledge, cut down deep linking process, ... http://www.silverbean.co.uk/blog/the-online-oscars-what-if-you-are-not-one-of-the-big-boys.aspx Wed, 03 Mar 2010 00:00:00 GMT Client Services Manager at Silverbean, Emma Adcock, assesses affiliate marketing’s potential for smaller brands, the possible pitfalls and how they can make their programs successful and profita ... http://www.silverbean.co.uk/blog/personalise-your-adwords-text-ads.aspx Tue, 02 Mar 2010 00:00:00 GMT Neil M Hancock, Search Marketing Manager at Silverbean explores Google AdWord's 'Dynamic Keyword Insertion' (DKI) Tool. Dynamic Keyword Insertion (DKI) Google AdWords has a function called &l ... http://www.silverbean.co.uk/blog/7-common-myths-about-search-engine-optimisation.aspx Thu, 25 Feb 2010 00:00:00 GMT Neil M Hancock, Search Marketing Manager at Silverbean explorers seven common myths about SEO that are regularly heard and then looks into proving them wrong. SEO is not for me because our site ... http://www.silverbean.co.uk/blog/johns-top-iphone-apps-for-the-online-marketer.aspx Wed, 24 Feb 2010 00:00:00 GMT The number of apps now available for the iPod and iphone has reached silly numbers. It's impossible to keep track on how many there, and even moreso to determine how many are good. John Ryder share's ... http://www.silverbean.co.uk/blog/who-is-saying-what-and-where-–-isnt-it-about-time-to-listen-to-social-media.aspx Tue, 23 Feb 2010 00:00:00 GMT Social media is a phrase that has been banded around for the last 3-4 years. Kevin Sung, Client Services Manager at Silverbean looks into why we shouldn't ignore Social Media as a strong marketing opp ... http://www.silverbean.co.uk/blog/should-we-kiss-our-customers.aspx Wed, 17 Feb 2010 00:00:00 GMT No that’s not a proposition, rather a thought about the non-romantic (and almost bluntly insulting) business acronym “Keep It Simple Stupid”. Client Service Manager, Emma Adcock, fin ... http://www.silverbean.co.uk/blog/creating-and-utilising-landing-pages.aspx Tue, 16 Feb 2010 00:00:00 GMT You have on average 50-60 seconds to engage your reader to interact with your email communication. Louise James, Client Service Manager at Silverbean, discusses how utilising a suitable landing page c ... http://www.silverbean.co.uk/blog/google-goes-social.aspx Thu, 11 Feb 2010 00:00:00 GMT Have Google created the next phenomenon in Social Networking, or have they simply jumped on the bandwagon too late with no new ideas for the congested Social scene? Neil M Hancock, Search Marketing Ma ... http://www.silverbean.co.uk/blog/ppc-affiliates-how-avoiding-the-google-hammer-can-improve-your-site.aspx Tue, 09 Feb 2010 00:00:00 GMT In Q4 of 2009 Google seemed to unmercifully ban over 30’000 AdWords advertisers! The big question that was on every PPC advertiser’s mind was quite simply ‘Why?’ Kevin Sung, Cl ... http://www.silverbean.co.uk/blog/romancing-your-affiliates.aspx Wed, 03 Feb 2010 00:00:00 GMT Forget the hearts and flowers, Client Service Manager, Emma Adcock attempts to discover “What Affiliates Really Want”…and she gets a strong feeling a cheap Valentines card might not ... http://www.silverbean.co.uk/blog/email-design-–-best-practise.aspx Tue, 02 Feb 2010 00:00:00 GMT There’s plenty to think about when it comes to the design of your email communication - from how it is rendered in certain email service providers/browsers to ensuring it passed through th ... http://www.silverbean.co.uk/blog/mystic-predictions-affiliate-marketing-in-2010.aspx Mon, 25 Jan 2010 00:00:00 GMT A new year is upon us and with it comes the trepidation and exciting prospect of new opportunities and the frightening truth (gulp!)- There will be obstacles and challenges! Hold on to your crystal ba ... http://www.silverbean.co.uk/blog/improving-your-open-rates-–-top-tips.aspx Wed, 06 Jan 2010 00:00:00 GMT How can you optimise your open rates? Louise James, Client Service Manager at Silverbean, offers some of her top tips which can help increase the visibility of your email marketing campaign. Getting ... http://www.silverbean.co.uk/blog/affiliate-guide-to-stop-your-application-for-programs-getting-declined.aspx Tue, 05 Jan 2010 00:00:00 GMT Imagine you are an affiliate who has spent many hours devising an ingenious, original plan for affiliate marketing and you find the ‘prefect merchant’ to promote that could make you and ... http://www.silverbean.co.uk/blog/is-social-media-replacing-email.aspx Thu, 17 Dec 2009 00:00:00 GMT The Wall Street Journal ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules," the title reads, ... http://www.silverbean.co.uk/blog/is-social-media-replacing-search.aspx Thu, 03 Dec 2009 00:00:00 GMT With Social Media being the new ‘buzz’ word around the web many are predicting how it will over take Search as the main source of driving traffic to a domain. Neil M Hancock, Search Marke ... http://www.silverbean.co.uk/blog/the-benefits-of-segmenting-your-email-database.aspx Wed, 02 Dec 2009 00:00:00 GMT Last month, Louise James, Client Service Manager at Silverbean, discussed “Subject line - does size really matter?” and the importance of analysing your email database reactions to v ... http://www.silverbean.co.uk/blog/a-directive-for-cookies-on-computers-to-be-consented-to1.aspx Tue, 01 Dec 2009 00:00:00 GMT There has been much talk and speculation about EU plans to pass a regulation that requires internet users to ‘consent’ to a cookie before they are placed on computers. Kevin Sung, Cl ... http://www.silverbean.co.uk/blog/how-to-improve-search-engine-rankings-through-images.aspx Thu, 26 Nov 2009 00:00:00 GMT They say an image can speak a thousand words! However, unfortunately a search engines can not understand a single one of those words! Neil M Hancock, Search Marketing Manager at Silverbean explains ho ... http://www.silverbean.co.uk/blog/get-your-online-press-releases-noticed.aspx Wed, 25 Nov 2009 00:00:00 GMT Online PR has become increasingly important for brands and businesses that want to engage their target audiences. John Ryder steps in with his tips to help your online press releases get noticed and u ... http://www.silverbean.co.uk/blog/what-is-canonicalisation-and-how-can-i-fix-it.aspx Thu, 19 Nov 2009 00:00:00 GMT So what is Canonicalisation? Do I have canonicalisation issues? And how do I solve them? Neil M Hancock, Search Marketing Manager at Silverbean opens the book on all things canonical. Canonicalisa ... http://www.silverbean.co.uk/blog/how-can-social-media-be-utilised-for-business.aspx Tue, 17 Nov 2009 00:00:00 GMT Social media has been the buzz word that has been dominating not only online marketing but the Internet as a whole for over a year. ‘Big players’ such as Facebook and Twitter are leading t ... http://www.silverbean.co.uk/blog/are-google-spam-reports-prioritised.aspx Thu, 05 Nov 2009 00:00:00 GMT You often see bogus or irrelevant search results appearing in the search results, but did you know you could send a complaint direct to Google to inform them of a glitch in their algorithm. Neil M H ... http://www.silverbean.co.uk/blog/subject-line-–-does-size-really-matter.aspx Wed, 04 Nov 2009 00:00:00 GMT Following on from her article on “The importance of your email subject line” Louise James, Client Service Manager at Silverbean, discusses the impact the length of your subject line can ha ... http://www.silverbean.co.uk/blog/the-parasites-of-affiliate-marketing.aspx Tue, 03 Nov 2009 00:00:00 GMT Parasitic affiliate behaviour has been a prevalent problem in the USA for many years and it is an issue that has been widely discussed amongst the affiliate community on blogs and forums. There have b ... http://www.silverbean.co.uk/blog/5-ways-to-manage-voucher-code-affiliates.aspx Tue, 13 Oct 2009 00:00:00 GMT For the past two years the affiliate marketing industry has been debating the benefits and problems voucher code affiliates create. Some merchants see them as an essential part of the affiliate marke ... http://www.silverbean.co.uk/blog/refer-a-friend-–-and-spread-the-news….aspx Tue, 06 Oct 2009 00:00:00 GMT Following on from her “How to maximise your email marketing database” article, Louise James, Client Services Manager at Silverbean looks into the importance of and advantages in adding a & ... http://www.silverbean.co.uk/blog/get-into-bed-with-breadcrumbs.aspx Sun, 04 Oct 2009 00:00:00 GMT Overlooked by many, the humble breadcrumb can greatly enhance the usability of a website. John Ryder looks into the best practices that should be adopted to make them a real usability asset on your we ... http://www.silverbean.co.uk/blog/how-to-set-up-and-create-a-google-analytics-account.aspx Mon, 28 Sep 2009 00:00:00 GMT You have heard about Google Analytics and love the sound of it, but you have no idea how to create an account and add it to your website? Follow Neil M Hancock’s step-by-step walk through on how ... http://www.silverbean.co.uk/blog/does-your-company-need-a-blog-heres-some-tips.aspx Sun, 27 Sep 2009 00:00:00 GMT As reported in: Direct Marketing International Are you thinking about setting up a blog but are unsure of how it will benefit your business? Steven Underwood, Head of Client Services at Online Market ... http://www.silverbean.co.uk/blog/dreaming-of-a-profitable-christmas-–-is-your-affiliate-program-ready.aspx Tue, 01 Sep 2009 00:00:00 GMT Christmas is the key sales period for a large proportion of those involved in affiliate marketing, particularly the retail sector. Rather than take it for granted that your online sales will inc ... http://www.silverbean.co.uk/blog/obtaining-email-addresses-–-purchasing-or-renting-lists.aspx Wed, 26 Aug 2009 00:00:00 GMT In my last article, I discussed adding a simple sign up form to your website in order to obtain email addresses. This week, I will turn my attention to purchasing or renting email lists in order to bo ... http://www.silverbean.co.uk/blog/your-retail-affiliate-program-needs-an-agency.aspx Tue, 18 Aug 2009 00:00:00 GMT With so many online retailers operating affiliate programs Neil Robbins, Managing Director at Silverbean, asks whether your company could benefit from working with a specialist affiliate management ag ... http://www.silverbean.co.uk/blog/amazon-wont-pay-commission-for-twitter-links-–-new-precedent-in-affiliate-marketing.aspx Wed, 12 Aug 2009 00:00:00 GMT An affiliate in the US recently blogged that Amazon had reversed some of his commission because he had referred sales through links on Facebook and Twitter. As social media continues to grow and becom ... http://www.silverbean.co.uk/blog/go-crazy-for-crazyegg.aspx Wed, 12 Aug 2009 00:00:00 GMT Heatmap analytics are usually accessible only to those who can afford sophisticated analytics software; limiting those with low budgets to a handful of under par alternatives. Here to raise the bar an ... http://www.silverbean.co.uk/blog/communication-is-vital-to-generating-new-business.aspx Wed, 08 Jul 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com Winning new customers and retaining old ones has never been so important for businesses, so communicating regular, targeted information about the products an ... http://www.silverbean.co.uk/blog/do-you-know-who-is-visiting-your-website.aspx Wed, 01 Jul 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com A corporate website is an essential marketing tool for new and existing businesses wanting to raise awareness of their products and services. Eighty per cent ... http://www.silverbean.co.uk/blog/online-marketing-–-a-cost-effective-alternative.aspx Wed, 01 Jul 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com With more than 25 million UK residents logging on everyday, the Internet offers businesses the opportunity to reach a huge audience, but is a corporate websi ... http://www.silverbean.co.uk/blog/using-twitter-to-communicate-with-affiliates.aspx Wed, 24 Jun 2009 00:00:00 GMT Last week I outlined some of the different channels that you should use to ensure that your affiliates are kept up to date with your program. Good communication is absolutely essential for a successfu ... http://www.silverbean.co.uk/blog/ten-ways-to-improve-online-business.aspx Mon, 22 Jun 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com With an increasing number of businesses seeing the Internet as a cost-effective and convenient marketing tool, Silverbean, one of the north east’s lead ... http://www.silverbean.co.uk/blog/obtaining-email-addresses-–-adding-a-sign-up-form-to-your-website.aspx Wed, 17 Jun 2009 00:00:00 GMT One of the easiest ways to obtain or increase your email address database is via the traffic to your website. By adding a simple sign up form to your homepage and getting the structure correct, you ca ... http://www.silverbean.co.uk/blog/the-art-of-affiliate-communication-–-its-good-to-talk.aspx Wed, 17 Jun 2009 00:00:00 GMT One of the things well managed affiliate programs have in common is that the person responsible for the program communicates regularly and effectively with their affiliates. Steven Lynch, Client ... http://www.silverbean.co.uk/blog/make-sure-your-share-is-up-while-the-market-is-down.aspx Fri, 12 Jun 2009 00:00:00 GMT As reported in: FreshBusinessThinking.com When businesses are faced with the task of making financial cutbacks marketing spend is often one of the first things that is reduced, however in the current ... http://www.silverbean.co.uk/blog/the-importance-of-your-email-subject-line.aspx Fri, 05 Jun 2009 00:00:00 GMT Following on from her “Top tips to get the most out of your email campaign” article, Louise James, Client Services Manager at Silverbean looks into the importance of your subject line in m ... http://www.silverbean.co.uk/blog/10-tips-on-what-makes-a-great-ppc-landing-page.aspx Fri, 29 May 2009 00:00:00 GMT You’ve improved your PPC adverts, you’ve introduced a PPC landing page and you are getting lots of relevant clicks. You also have a great product, so why are the visitors not converting i ... http://www.silverbean.co.uk/blog/balancing-html-text-and-image-ensure-your-email-is-readable-by-all.aspx Fri, 29 May 2009 00:00:00 GMT Getting the correct balance between the use of images alongside text in your email communication is of vast importance - to both ensure your email is delivered and also read by your recipient! L ... http://www.silverbean.co.uk/blog/segmenting-your-affiliate-database-to-improve-your-affiliate-program-results.aspx Fri, 29 May 2009 00:00:00 GMT Segmenting your affiliate database into different categories of affiliates is a proven method of improving the results you achieve from your affiliate program. Steven Lynch, Client Services Manager at ... http://www.silverbean.co.uk/blog/building-trust-give-confidence-to-your-email-recipients.aspx Fri, 22 May 2009 00:00:00 GMT It’s extremely important that you build trust with your email recipients; to foster good relationships, encourage increased interaction and essentially to ensure your email is actually read! But ... http://www.silverbean.co.uk/blog/4-great-tips-to-improving-your-google-adwords-ctr.aspx Fri, 22 May 2009 00:00:00 GMT Are your Google AdWords adverts standing out in the crowd? Are they being used to their maximum potential? Neil M Hancock discusses some simple tips to improving your Google AdWords click through ra ... http://www.silverbean.co.uk/blog/the-creative-conundrum.aspx Fri, 22 May 2009 00:00:00 GMT No affiliate program is complete without a set of good quality creative banners for affiliates to use on their sites. The type and range of creative available for a merchant can vary greatly, and one ... http://www.silverbean.co.uk/blog/web-20-de-mystified-twitter.aspx Fri, 22 May 2009 00:00:00 GMT As part of his “Web 2.0 De-mystified” series, John Ryder gives us the run-down on the Internet’s latest start turn. What is Twitter? How can it be leveraged for your business and how ... http://www.silverbean.co.uk/blog/deliverability-getting-your-email-message-seen1.aspx Fri, 15 May 2009 00:00:00 GMT It’s the ultimate goal of your email marketing campaign - getting your communications delivered, so they can be read and acted upon by the recipient. But what stops your email from being r ... http://www.silverbean.co.uk/blog/xml-sitemaps-what-are-they-and-why-do-i-need-one.aspx Fri, 15 May 2009 00:00:00 GMT XML Sitemaps can be a useful website tool to help maximise your sites search engine density. Neil M Hancock explains exactly what an XML sitemap is, and why one is useful… So what is an XML S ... http://www.silverbean.co.uk/blog/making-affiliate-incentives-work.aspx Fri, 15 May 2009 00:00:00 GMT When done correctly incentivising your affiliates can be a key tool to improving the performance of your affiliate program. Here Steven Lynch discusses what you should do and what you should avoid whe ... http://www.silverbean.co.uk/blog/affiliate-marketing-merchant-best-practices-unveiled1.aspx Fri, 15 May 2009 00:00:00 GMT Knexus Digital has teamed up with Neil Robbins at Silverbean to provide insights on best practice performance-based management of the affiliate channel! Knexus Digital, the essential digital marketin ... http://www.silverbean.co.uk/blog/5-tips-to-running-a-successful-webinar.aspx Fri, 15 May 2009 00:00:00 GMT The days of sales people traveling the length and breadth of the UK and beyond pitching their wares to buyers are starting to diminish with many firms using technology to run the their own webinars.&n ... http://www.silverbean.co.uk/blog/twitter-a-guide-to-getting-started.aspx Fri, 15 May 2009 00:00:00 GMT For those who haven’t heard, Twitter is the latest social media phenomenon. Whilst many hail the virtues of ‘tweeting’ there are still a large percentage of social media friendly use ... http://www.silverbean.co.uk/blog/3-ways-your-domain-name-can-help-you-rank-better-in-the-search-engines.aspx Fri, 08 May 2009 00:00:00 GMT Are you using your domain to its maximum potential? Read Neil M Hancock’s tips on getting the most out of your domain names. It is important when you are creating a new website that you choose ... http://www.silverbean.co.uk/blog/are-you-taking-part-in-the-growth-of-online-lead-generation.aspx Fri, 08 May 2009 00:00:00 GMT Here at Silverbean, we've known for a long-time that online lead generation would become a significant marketing channel for B2B marketers, sooner rather than later. Neil Robbins touches on the key be ... http://www.silverbean.co.uk/blog/the-advantages-of-providing-multiple-payment-options.aspx Fri, 08 May 2009 00:00:00 GMT Research suggest that online retailers could be missing out on £’000s in lost sales and revenue by not offering enough choice when it comes to payment methods. John Ryder takes a look at t ... http://www.silverbean.co.uk/blog/email-marketing-planning-and-timing-crucial-to-making-an-impact.aspx Fri, 08 May 2009 00:00:00 GMT Planning and timing is an essential process you must undertake to ensure your email is actually received and read by your intended recipient, and at a time when they will be more receptive. Loui ... http://www.silverbean.co.uk/blog/econsultancy-report-shows-value-of-affiliate-marketing-channel-to-advertisers.aspx Fri, 08 May 2009 00:00:00 GMT The UK affiliate marketing industry has been valued at an estimated £3.82bn in 2008 in the Econsultancy Affiliate Marketing Buyers Guide 2009, an increase of 22% from its estimated value in 2007 ... http://www.silverbean.co.uk/blog/the-big-checkout-registration-debate.aspx Fri, 01 May 2009 00:00:00 GMT The debate over whether online retailers should make customer registration compulsory before purchasing has gone on for some years now. John Ryder picks sides and takes a look at some of the UK's most ... http://www.silverbean.co.uk/blog/what-happens-when-someone-lands-on-your-website.aspx Fri, 01 May 2009 00:00:00 GMT Some organisations spend small fortunes on attracting visitors to their website. Regardless of how much your company invests in marketing its website, are you really doing your utmost to encourage th ... http://www.silverbean.co.uk/blog/affiliate-marketing-are-digital-marketing-agencies-really-needed.aspx Fri, 01 May 2009 00:00:00 GMT The role played by digital marketing agencies in affiliate marketing has occasionally been questioned, though the growing number of agencies involved in managing their clients affiliate programs sugge ... http://www.silverbean.co.uk/blog/top-tips-to-get-the-best-out-of-your-email-marketing-campaign.aspx Fri, 01 May 2009 00:00:00 GMT Email marketing is a key factor to any marketing mix - whether it be to gain new custom, or ensure the customers you already have continue to purchase or use your services. Louise James give her ... http://www.silverbean.co.uk/blog/6-super-simple-back-link-building-tips.aspx Fri, 01 May 2009 00:00:00 GMT Link Building is an extremely important area of SEO, but it can be time consuming and difficult to find link sources. Neil M Hancock highlights 6 super simple backlink building techniques t ... http://www.silverbean.co.uk/blog/how-to-write-the-perfect-online-copy.aspx Fri, 24 Apr 2009 00:00:00 GMT At one time or another we've all experienced reading poor online copy. It jumps out of the screen at you but for all the wrong reasons. John Ryder discusses his top tips for producing good quality onl ... http://www.silverbean.co.uk/blog/how-to-maximise-your-email-marketing-database.aspx Fri, 24 Apr 2009 00:00:00 GMT The quality of your email database can ultimately make or break how your campaign performs - and indeed there are many best practise guidelines to achieve in your collection and use of this data ... http://www.silverbean.co.uk/blog/make-people-want-to-click-on-your-listings.aspx Fri, 24 Apr 2009 00:00:00 GMT What does your website search listing say about your business? Do they make people want to click through to browse your site? If not, why not? Neil M Hancock explains the importance of ge ... http://www.silverbean.co.uk/blog/an-essential-tip-for-online-lead-generation.aspx Fri, 24 Apr 2009 00:00:00 GMT It’s a common story. You have formulated a well thought out plan to get more qualified visitors to your website. You have made the presentation to your Managing Director and he is excited abou ... http://www.silverbean.co.uk/blog/how-online-lead-generation-can-make-a-real-difference.aspx Fri, 24 Apr 2009 00:00:00 GMT The current economic climate does not look like changing anytime soon. B2B marketers are under increasing pressure to deliver good quality leads to their sales teams whilst having their marketing bud ...