http://www.silverbean.co.uk/ Silverbean Louise James RSS Feed. en http://www.silverbean.co.uk/blog/how-to-maximise-your-email-marketing-database.aspx Fri, 24 Apr 2009 00:00:00 GMT The quality of your email database can ultimately make or break how your campaign performs - and indeed there are many best practise guidelines to achieve in your collection and use of this data ... http://www.silverbean.co.uk/blog/top-tips-to-get-the-best-out-of-your-email-marketing-campaign.aspx Fri, 01 May 2009 00:00:00 GMT Email marketing is a key factor to any marketing mix - whether it be to gain new custom, or ensure the customers you already have continue to purchase or use your services. Louise James give her ... http://www.silverbean.co.uk/blog/email-marketing-planning-and-timing-crucial-to-making-an-impact.aspx Fri, 08 May 2009 00:00:00 GMT Planning and timing is an essential process you must undertake to ensure your email is actually received and read by your intended recipient, and at a time when they will be more receptive. Loui ... http://www.silverbean.co.uk/blog/deliverability-getting-your-email-message-seen1.aspx Fri, 15 May 2009 00:00:00 GMT It’s the ultimate goal of your email marketing campaign - getting your communications delivered, so they can be read and acted upon by the recipient. But what stops your email from being r ... http://www.silverbean.co.uk/blog/building-trust-give-confidence-to-your-email-recipients.aspx Fri, 22 May 2009 00:00:00 GMT It’s extremely important that you build trust with your email recipients; to foster good relationships, encourage increased interaction and essentially to ensure your email is actually read! But ... http://www.silverbean.co.uk/blog/balancing-html-text-and-image-ensure-your-email-is-readable-by-all.aspx Fri, 29 May 2009 00:00:00 GMT Getting the correct balance between the use of images alongside text in your email communication is of vast importance - to both ensure your email is delivered and also read by your recipient! L ... http://www.silverbean.co.uk/blog/the-importance-of-your-email-subject-line.aspx Fri, 05 Jun 2009 00:00:00 GMT Following on from her “Top tips to get the most out of your email campaign” article, Louise James, Client Services Manager at Silverbean looks into the importance of your subject line in m ... http://www.silverbean.co.uk/blog/obtaining-email-addresses-–-adding-a-sign-up-form-to-your-website.aspx Wed, 17 Jun 2009 00:00:00 GMT One of the easiest ways to obtain or increase your email address database is via the traffic to your website. By adding a simple sign up form to your homepage and getting the structure correct, you ca ... http://www.silverbean.co.uk/blog/obtaining-email-addresses-–-purchasing-or-renting-lists.aspx Wed, 26 Aug 2009 00:00:00 GMT In my last article, I discussed adding a simple sign up form to your website in order to obtain email addresses. This week, I will turn my attention to purchasing or renting email lists in order to bo ... http://www.silverbean.co.uk/blog/refer-a-friend-–-and-spread-the-news….aspx Tue, 06 Oct 2009 00:00:00 GMT Following on from her “How to maximise your email marketing database” article, Louise James, Client Services Manager at Silverbean looks into the importance of and advantages in adding a & ... http://www.silverbean.co.uk/blog/subject-line-–-does-size-really-matter.aspx Wed, 04 Nov 2009 00:00:00 GMT Following on from her article on “The importance of your email subject line” Louise James, Client Service Manager at Silverbean, discusses the impact the length of your subject line can ha ... http://www.silverbean.co.uk/blog/the-benefits-of-segmenting-your-email-database.aspx Wed, 02 Dec 2009 00:00:00 GMT Last month, Louise James, Client Service Manager at Silverbean, discussed “Subject line - does size really matter?” and the importance of analysing your email database reactions to v ... http://www.silverbean.co.uk/blog/improving-your-open-rates-–-top-tips.aspx Wed, 06 Jan 2010 00:00:00 GMT How can you optimise your open rates? Louise James, Client Service Manager at Silverbean, offers some of her top tips which can help increase the visibility of your email marketing campaign. Getting ... http://www.silverbean.co.uk/blog/email-design-–-best-practise.aspx Tue, 02 Feb 2010 00:00:00 GMT There’s plenty to think about when it comes to the design of your email communication - from how it is rendered in certain email service providers/browsers to ensuring it passed through th ... http://www.silverbean.co.uk/blog/creating-and-utilising-landing-pages.aspx Tue, 16 Feb 2010 00:00:00 GMT You have on average 50-60 seconds to engage your reader to interact with your email communication. Louise James, Client Service Manager at Silverbean, discusses how utilising a suitable landing page c ... http://www.silverbean.co.uk/blog/unique-content-–-the-way-to-your-affiliates-heart.aspx Tue, 16 Mar 2010 00:00:00 GMT “Content is King” for many affiliates - and if you can supply your affiliates with generic or unique content, the exposure of your program can be greatly improved. Louise James, Clie ...