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<title>Silverbean</title>
<link>http://www.silverbean.co.uk/</link>
<description>Silverbean Social media marketing RSS Feed.</description>
<dc:language>en</dc:language>
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<title>Bloggers vs PR: 7 tips for working with PRs</title>
<link>http://www.silverbean.co.uk/blog/bloggers-vs-pr-7-tips-for-working-with-prs.aspx</link>
<pubDate>Mon, 16 Jan 2012 00:00:00 GMT</pubDate>
<description>
Before I begin let me first state that I am well aware I&amp;rsquo;m raising my head above the proverbial parapet by writing this piece. How to work with bloggers, how not to work with bloggers, mistake ...</description>
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<title>Facebook Ads: Are they worth it?</title>
<link>http://www.silverbean.co.uk/blog/facebook-ads-are-they-worth-it.aspx</link>
<pubDate>Thu, 08 Sep 2011 00:00:00 GMT</pubDate>
<description>Facebook ads may not seem revolutionary but there are some features that set them apart from the standard Pay Per Click options. They used to be seen as the cheap option, but with suggested bids climb ...</description>
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<title>The social media backlash</title>
<link>http://www.silverbean.co.uk/blog/the-social-media-backlash.aspx</link>
<pubDate>Thu, 05 May 2011 00:00:00 GMT</pubDate>
<description>This month the value of social media is under the spotlight. Our Social Marketing Manager Sam Collier explains how the buzz around social marketing is following the well-worn path of marketing methods ...</description>
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<title>What is social shopping?</title>
<link>http://www.silverbean.co.uk/blog/what-is-social-shopping.aspx</link>
<pubDate>Fri, 25 Mar 2011 00:00:00 GMT</pubDate>
<description>Social shopping is one of marketing&amp;rsquo;s hottest topics. It seems every industry bod is clamouring to tell everyone how amazing it can be, but what are they actually talking about? Silverbean's Soc ...</description>
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<title>10 tips for successful social campaigns</title>
<link>http://www.silverbean.co.uk/blog/10-tips-for-successful-social-campaigns.aspx</link>
<pubDate>Mon, 14 Feb 2011 00:00:00 GMT</pubDate>
<description>The world of social media is full of promise, but what can you do to make sure your campaign is a success? Silverbean's Social Marketing Manager Sam Collier dispenses some essential advice.
1.	A ...</description>
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<title>The social response</title>
<link>http://www.silverbean.co.uk/blog/the-social-response.aspx</link>
<pubDate>Wed, 19 Jan 2011 00:00:00 GMT</pubDate>
<description>The big plus of social is that it&amp;rsquo;s instant. Reactions pour into you in real time and customers expect super-fast responses. It&amp;rsquo;s easy to be overwhelmed, so when is it appropriate to respo ...</description>
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<title>Facebook Messages vs. Google Mail – Who’s your money on?</title>
<link>http://www.silverbean.co.uk/blog/facebook-messages-vs-google-mail-–-whos-your-money-on.aspx</link>
<pubDate>Wed, 22 Dec 2010 00:00:00 GMT</pubDate>
<description>In November this year Mark Zuckerburg announced that Facebook would be finally moving into the email market, the announcement wasn&amp;rsquo;t too much of a shock for those closely following Facebook howe ...</description>
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<title>Openness &amp; transparency in social media</title>
<link>http://www.silverbean.co.uk/blog/openness-and-transparency-in-social-media.aspx</link>
<pubDate>Tue, 21 Dec 2010 00:00:00 GMT</pubDate>
<description>Social media is still such a new area for a lot of businesses that mistakes are bound to be made as companies find their feet. Even more experienced companies can make mistakes; posting on the wrong t ...</description>
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<title>Read all about it (17/09/2010)</title>
<link>http://www.silverbean.co.uk/blog/read-all-about-it-(17/09/2010).aspx</link>
<pubDate>Fri, 17 Sep 2010 00:00:00 GMT</pubDate>
<description>&amp;lsquo;Social&amp;rsquo; is the new &amp;lsquo;search&amp;rsquo; according to Facebook
Speaking at the international Dmexco trade show in Germany, Facebook&amp;rsquo;s VP of EMEA, Joanna Shields, said that &amp;lsquo;sh ...</description>
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<title>Read all about it!  Weekly news (16/07/10)</title>
<link>http://www.silverbean.co.uk/blog/read-all-about-it-weekly-news-(16/07/10).aspx</link>
<pubDate>Fri, 16 Jul 2010 00:00:00 GMT</pubDate>
<description>Facebook Credits will be launched in September and integrated into Facebook Connect
Facebook plans to launch Facebook Credits its virtual currency in September in the hopes that it will rival market  ...</description>
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<title>Hear all about it!  Weekly news round up (06/07/10)</title>
<link>http://www.silverbean.co.uk/blog/hear-all-about-it-weekly-news-round-up-(06/07/10).aspx</link>
<pubDate>Tue, 06 Jul 2010 00:00:00 GMT</pubDate>
<description>Here's some exciting news for the world of online marketing, each week we provide a weekly-round up for your delectation and information...
Online Advertising to Grow by 7% in 2010- Outstripping both ...</description>
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<item>
<title>Weekly news round-up </title>
<link>http://www.silverbean.co.uk/blog/weekly-news-round-up.aspx</link>
<pubDate>Fri, 25 Jun 2010 00:00:00 GMT</pubDate>
<description>Giving you a taste of this weeks biggest stories in digital. Studies reveal that social media is being underused and Twitter's promoted trending topic is finally here.
The underused benefits of socia ...</description>
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<title>In? Out? The social media shake about</title>
<link>http://www.silverbean.co.uk/blog/in-out-the-social-media-shake-about.aspx</link>
<pubDate>Tue, 18 May 2010 00:00:00 GMT</pubDate>
<description>Interesting developments in social marketing are afoot with push/pull strategies abound- Client Service Manager at Silverbean, Emma Adcock has the right skills to investigate and most importantly divu ...</description>
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<item>
<title>Twitter announces advertising model</title>
<link>http://www.silverbean.co.uk/blog/twitter-announces-advertising-model.aspx</link>
<pubDate>Wed, 14 Apr 2010 00:00:00 GMT</pubDate>
<description>Earlier this week, Twitter officially declared the launch of a long awaited business model after several years of conjecture and uncertainty. So... what's it all about?
As many expected, Twitter anno ...</description>
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<title>Facebook page: A powerful marketing tool or a passing fad?</title>
<link>http://www.silverbean.co.uk/blog/facebook-page-a-powerful-marketing-tool-or-a-passing-fad.aspx</link>
<pubDate>Tue, 23 Mar 2010 00:00:00 GMT</pubDate>
<description>Kevin Sung, Client Service Manager at Silverbean takes a look at the phenomenon of the branded Facebook page for your business and exactly what it is, what it can do, why your business needs one  ...</description>
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<title>Are you anti-social?</title>
<link>http://www.silverbean.co.uk/blog/are-you-anti-social.aspx</link>
<pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
<description>Client Service Manager at Silverbean, Emma Adcock, considers the dangers and benefits of social media in the professional world and how to generate real value for businesses.
Be honest -we all screen ...</description>
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<title>Who is saying what and where? – isn’t it about time to listen to social media</title>
<link>http://www.silverbean.co.uk/blog/who-is-saying-what-and-where-–-isnt-it-about-time-to-listen-to-social-media.aspx</link>
<pubDate>Tue, 23 Feb 2010 00:00:00 GMT</pubDate>
<description>Social media is a phrase that has been banded around for the last 3-4 years. Kevin Sung, Client Services Manager at Silverbean looks into why we shouldn't ignore Social Media as a strong marketing opp ...</description>
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<title>Google goes social</title>
<link>http://www.silverbean.co.uk/blog/google-goes-social.aspx</link>
<pubDate>Thu, 11 Feb 2010 00:00:00 GMT</pubDate>
<description>Have Google created the next phenomenon in Social Networking, or have they simply jumped on the bandwagon too late with no new ideas for the congested Social scene? Neil M Hancock, Search Marketing Ma ...</description>
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<title>Is social media replacing email?</title>
<link>http://www.silverbean.co.uk/blog/is-social-media-replacing-email.aspx</link>
<pubDate>Thu, 17 Dec 2009 00:00:00 GMT</pubDate>
<description>The Wall Street Journal ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. &amp;quot;Email no longer rules,&amp;quot; the title reads, ...</description>
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<item>
<title>Is social media replacing search?</title>
<link>http://www.silverbean.co.uk/blog/is-social-media-replacing-search.aspx</link>
<pubDate>Thu, 03 Dec 2009 00:00:00 GMT</pubDate>
<description>With Social Media being the new &amp;lsquo;buzz&amp;rsquo; word around the web many are predicting how it will over take Search as the main source of driving traffic to a domain.  Neil M Hancock, Search Marke ...</description>
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<title>How can social media be utilised for business</title>
<link>http://www.silverbean.co.uk/blog/how-can-social-media-be-utilised-for-business.aspx</link>
<pubDate>Tue, 17 Nov 2009 00:00:00 GMT</pubDate>
<description>Social media has been the buzz word that has been dominating not only online marketing but the Internet as a whole for over a year. &amp;lsquo;Big players&amp;rsquo; such as Facebook and Twitter are leading t ...</description>
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<item>
<title>The power of social media</title>
<link>http://www.silverbean.co.uk/blog/the-power-of-social-media.aspx</link>
<pubDate>Tue, 03 Nov 2009 00:00:00 GMT</pubDate>
<description>The influence and draw of social media as a marketing channel has gathered serious pace over the last 12-18 months. Many are still asking though... &amp;quot;Is it all just a load of hype?&amp;quot;
Certainl ...</description>
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<title>Online horror stories – worst practices </title>
<link>http://www.silverbean.co.uk/blog/online-horror-stories-–-worst-practices.aspx</link>
<pubDate>Thu, 29 Oct 2009 00:00:00 GMT</pubDate>
<description>Eerily haunted blogs, scary checkout processes and chillingly terrifying emails &amp;hellip; John Ryder takes a look at the best worst practices. 
Online marketing can be a pretty scary place for anyone  ...</description>
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<title>Twitter: a guide to getting started</title>
<link>http://www.silverbean.co.uk/blog/twitter-a-guide-to-getting-started.aspx</link>
<pubDate>Fri, 15 May 2009 00:00:00 GMT</pubDate>
<description>For those who haven&amp;rsquo;t heard, Twitter is the latest social media phenomenon. Whilst many hail the virtues of &amp;lsquo;tweeting&amp;rsquo; there are still a large percentage of social media friendly use ...</description>
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