http://www.silverbean.co.uk/ Silverbean Steven Lynch RSS Feed. en http://www.silverbean.co.uk/blog/affiliate-marketing-are-digital-marketing-agencies-really-needed.aspx Fri, 01 May 2009 00:00:00 GMT The role played by digital marketing agencies in affiliate marketing has occasionally been questioned, though the growing number of agencies involved in managing their clients affiliate programs sugge ... http://www.silverbean.co.uk/blog/econsultancy-report-shows-value-of-affiliate-marketing-channel-to-advertisers.aspx Fri, 08 May 2009 00:00:00 GMT The UK affiliate marketing industry has been valued at an estimated £3.82bn in 2008 in the Econsultancy Affiliate Marketing Buyers Guide 2009, an increase of 22% from its estimated value in 2007 ... http://www.silverbean.co.uk/blog/making-affiliate-incentives-work.aspx Fri, 15 May 2009 00:00:00 GMT When done correctly incentivising your affiliates can be a key tool to improving the performance of your affiliate program. Here Steven Lynch discusses what you should do and what you should avoid whe ... http://www.silverbean.co.uk/blog/the-creative-conundrum.aspx Fri, 22 May 2009 00:00:00 GMT No affiliate program is complete without a set of good quality creative banners for affiliates to use on their sites. The type and range of creative available for a merchant can vary greatly, and one ... http://www.silverbean.co.uk/blog/segmenting-your-affiliate-database-to-improve-your-affiliate-program-results.aspx Fri, 29 May 2009 00:00:00 GMT Segmenting your affiliate database into different categories of affiliates is a proven method of improving the results you achieve from your affiliate program. Steven Lynch, Client Services Manager at ... http://www.silverbean.co.uk/blog/recruiting-affiliates-to-your-affiliate-program.aspx Fri, 12 Jun 2009 00:00:00 GMT Whether you are launching a new affiliate program, or you have an established program, one of the key aspects of your program management will be affiliate recruitment. Recruiting the right affil ... http://www.silverbean.co.uk/blog/the-art-of-affiliate-communication-–-its-good-to-talk.aspx Wed, 17 Jun 2009 00:00:00 GMT One of the things well managed affiliate programs have in common is that the person responsible for the program communicates regularly and effectively with their affiliates. Steven Lynch, Client ... http://www.silverbean.co.uk/blog/using-twitter-to-communicate-with-affiliates.aspx Wed, 24 Jun 2009 00:00:00 GMT Last week I outlined some of the different channels that you should use to ensure that your affiliates are kept up to date with your program. Good communication is absolutely essential for a successfu ... http://www.silverbean.co.uk/blog/amazon-wont-pay-commission-for-twitter-links-–-new-precedent-in-affiliate-marketing.aspx Wed, 12 Aug 2009 00:00:00 GMT An affiliate in the US recently blogged that Amazon had reversed some of his commission because he had referred sales through links on Facebook and Twitter. As social media continues to grow and becom ... http://www.silverbean.co.uk/blog/dreaming-of-a-profitable-christmas-–-is-your-affiliate-program-ready.aspx Tue, 01 Sep 2009 00:00:00 GMT Christmas is the key sales period for a large proportion of those involved in affiliate marketing, particularly the retail sector. Rather than take it for granted that your online sales will inc ...