For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Apr
11th
2012
How to convince your Boss he needs to invest in SEO!
Search engine optimisation eh? You know it’s a powerful way to increase revenues for the business you work for. In fact, your boss regularly asks why the website is not numbe ...
TAGS:
Link building
| Search
| Search engine optimisation
Apr
02nd
2012
Mobile paid search clicks up 180%, Google to punish 'over optimised' sites & Spotify unveils first ad venture
UK mobile paid search clicks increased 180% in 2011
According to figures compiled by Marin Software, the number of paid search clicks on UK mobile devices increased by 180% in 201 ...
TAGS:
Mobile
| Search
| Search engine optimisation
| Spotify
Mar
22nd
2012
Google Venice Update, a big change to display locally targeted results
Earlier this month Google appeared to roll out its latest update, known as ‘Venice’, but what does this update mean for SEO? As usual the updates name doesn’t giv ...
TAGS:
Google
| Search
| Search engine optimisation
Feb
24th
2012
Google to embed do-not-track button, Twitter moves to self service ads & most Yahoo users over 55
Google will embed a ‘do-not-track’ button in its web browsers
Google will be embedding a ‘do-not-track’ button into its web browsers to offer greater consu ...
TAGS:
Google
| Google AdWords
| Mobile
| Search
| Twitter
| Yahoo
Feb
17th
2012
Brands failing to integrate search campaigns, 97% of Pinterest users female & brands to get Facebook timeline
Brands still failing to fully integrate search
The Internet Advertising Bureau’s Search Council, comprising of Bing, Google, Yahoo!, ten search marketing specialists and fiv ...
TAGS:
Facebook
| Search
| Search engine optimisation
| Social media
| Social networks
Jan
13th
2012
Paid search click-throughs double on tablets, Google's social overhaul angers Twitter and internet overhaul to increase the number of domain names
Paid search click-throughs double on tablet devices
According to research conducted by Marin Software, the click through rate on tablet and smartphone paid search ads doubled to 1 ...
TAGS:
Google
| Pay per click
| Search
| Twitter
Aug
05th
2011
Yahoo! switches to Bing, Twitter worth £5 billion and Foursquare gives businesses more control
Search alliance between Yahoo! and Bing gets underway as Yahoo! switches to Bing platform
As part of a new search alliance between Yahoo! and Bing the two sites are now using the ...
TAGS:
Bing
| Search
| Social media
| Twitter
| Yahoo
Jun
10th
2011
Online advertising grows, Bailey report published & display ads grow faster than search in 2010
European online advertising grows by 15.3% year-on-year
The latest IAB AdEx survey of European advertising has found overall online ad growth was 15.3% in 2010, outperforming gene ...
TAGS:
Ad spend
| Search
May
31st
2011
Worst eCommerce SEO Mistakes Revealed
Good search engine optimisation can make an online retail business or break it if done poorly. John Ryder shares his thoughts on the top-5 eCommerce SEO mistakes.
SEO is a complex ...
TAGS:
Google
| Search
| Search engine optimisation
May
26th
2011
Google updates: Panda and +1
Panda and +1, not an invitation to a bear theme fancy dress party, but rather the latest changes from Google. Rebecca Howard looks into whether these will be a real “plus&rdq ...
TAGS:
Google
| Search
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