Search engine optimisation (SEO) is the name given to techniques aimed at improving a website’s chances of being naturally ranked by a search engine for an appropriate search term or 'key phrase'.
Natural listings can be influenced by search engine optimisation. In contrast, sponsored listings are positions that can be bought, usually on a pay-per-click basis.
Research shows that some searchers never click on the sponsored listings. In general, the 80:20 rule applies with 80% of the clicks on natural listings and 20% of the clicks on the paid listings. Focussing on developing your presence within natural listings is less expensive and more effective in the long term.
Our approach to SEO services can be broken into three stages - planning & strategy, onsite optimisation and link building.
Planning & Strategy
This is the first part of the process and underpins the whole SEO services process. In the planning and strategy development stage we start by understanding your products, services, brand and target audience; and will then discuss goals with you.
We'll
audit your current performance in search engines natural listings. It provides a starting point and can often uncover a large amount of helpful information.
We
then conduct key phrase analysis on terms that are suitable for your business. Importantly, (among other things) this will give us an indication on search volumes for specfic key phrases.
Lastly, we'll
produce a key phrase selection strategy to define a set of terms that will be the focus of the search engine optimisation activities.
By having a clear understanding of your products, services, brand, target audience and goals; we are able to deliver a search engine optimisation strategy that is aligned perfectly with your business objectives.
seo services : onsite optimisation
seo services : link building
seo services : seo effectiveness study
Look no further
End your search for SEO success by emailing Daniel Lawman.
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