For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Jan
16th
2012
Bloggers vs PR: 7 tips for working with PRs
Before I begin let me first state that I am well aware I’m raising my head above the proverbial parapet by writing this piece. How to work with bloggers, how not to work wi ...
TAGS:
Blogging
| Social media
Sep
08th
2011
Facebook Ads: Are they worth it?
Facebook ads may not seem revolutionary but there are some features that set them apart from the standard Pay Per Click options. They used to be seen as the cheap option, but with ...
TAGS:
Ad spend
| Facebook
May
05th
2011
The social media backlash
This month the value of social media is under the spotlight. Our Social Marketing Manager Sam Collier explains how the buzz around social marketing is following the well-worn path ...
TAGS:
Facebook
| Social media
| Twitter
Mar
25th
2011
What is social shopping?
Social shopping is one of marketing’s hottest topics. It seems every industry bod is clamouring to tell everyone how amazing it can be, but what are they actually talking abo ...
TAGS:
eCommerce
| Facebook
| Social media
Feb
14th
2011
10 tips for successful social campaigns
The world of social media is full of promise, but what can you do to make sure your campaign is a success? Silverbean's Social Marketing Manager Sam Collier dispenses some ess ...
TAGS:
Facebook
| Social media
| Twitter
Jan
19th
2011
The social response
The big plus of social is that it’s instant. Reactions pour into you in real time and customers expect super-fast responses. It’s easy to be overwhelmed, so when is it ...
TAGS:
eCRM
| Social media
| Twitter
Dec
22nd
2010
Facebook Messages vs. Google Mail – Who’s your money on?
In November this year Mark Zuckerburg announced that Facebook would be finally moving into the email market, the announcement wasn’t too much of a shock for those closely fol ...
TAGS:
Email marketing
| Facebook
| Google
Dec
21st
2010
Openness & transparency in social media
Social media is still such a new area for a lot of businesses that mistakes are bound to be made as companies find their feet. Even more experienced companies can make mistakes; po ...
TAGS:
Openness
| Social media
| Twitter
Sep
17th
2010
Read all about it (17/09/2010)
‘Social’ is the new ‘search’ according to Facebook
Speaking at the international Dmexco trade show in Germany, Facebook’s VP of EMEA, Joanna Shields, ...
TAGS:
Facebook
Jul
16th
2010
Read all about it! Weekly news (16/07/10)
Facebook Credits will be launched in September and integrated into Facebook Connect
Facebook plans to launch Facebook Credits its virtual currency in September in the hopes that i ...
TAGS:
Amazon
| Facebook
| Google
| Social media
| Twitter
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