For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Jan
16th
2012
Bloggers vs PR: 7 tips for working with PRs
Before I begin let me first state that I am well aware I’m raising my head above the proverbial parapet by writing this piece. How to work with bloggers, how not to work wi ...
TAGS:
Blogging
| Social media
Nov
29th
2011
Facebook tipped for floatation, 21% of consumers would agree to offers via mobile & social networks and online video revenue to triple
Facebook tipped for floatation early next year
The rumour mill has been going into overdrive concerning Facebook’s potentially imminent flotation. According to US law, a com ...
TAGS:
Deals
| Facebook
| Mobile
| Social media
| Video
Oct
31st
2011
Google updates Adwords to track calls and mobile ads to promote apps
Google updates AdWords to include call tracking
Google has rolled out a range of AdWords tweaks in the UK including Call Metrics, which enables advertisers to track phone-generate ...
TAGS:
Google
| Google AdWords
| Mobile
| Social media
Sep
23rd
2011
Facebook redesign, Groupon traffic falls and Google+ open to all
Facebook unveils redesign with real-time visual timelines replacing profiles
At Facebook’s annual F8 developer conference yesterday, Mark Zuckerberg revealed a new site desi ...
TAGS:
Deals
| Facebook
| Google+
| Groupon
| Social media
Aug
26th
2011
Share prices fall as Steve Jobs steps back, Facebook teams up with Skyscanner & Google trials infinite scrolling
Shares in Apple fall as Steve Jobs leaves the helm
Shares in Apple fell yesterday and closed 0.66% down at the end of a full day’s trading in New York after the world discov ...
TAGS:
Apple
| Facebook
| Google
| Search engine optimisation
| Social media
Aug
05th
2011
Yahoo! switches to Bing, Twitter worth £5 billion and Foursquare gives businesses more control
Search alliance between Yahoo! and Bing gets underway as Yahoo! switches to Bing platform
As part of a new search alliance between Yahoo! and Bing the two sites are now using the ...
TAGS:
Bing
| Search
| Social media
| Twitter
| Yahoo
Jun
17th
2011
Google’s Instant Pages, Online consumer spend up and Social helps drive business for UK firms.
Google’s Instant Pages speeds up search times
Instant Pages is Google’s latest attempt to speed up search times to fight growing search competition from the likes of B ...
TAGS:
eCommerce
| Google
| Social media
May
05th
2011
The social media backlash
This month the value of social media is under the spotlight. Our Social Marketing Manager Sam Collier explains how the buzz around social marketing is following the well-worn path ...
TAGS:
Facebook
| Social media
| Twitter
Mar
25th
2011
What is social shopping?
Social shopping is one of marketing’s hottest topics. It seems every industry bod is clamouring to tell everyone how amazing it can be, but what are they actually talking abo ...
TAGS:
eCommerce
| Facebook
| Social media
Mar
07th
2011
50% of the UK on Facebook, Google puts the emphasis on quality content and the ASA looks more closely at social
50% of the UK now use Facebook
This week Facebook announced it has hit the 30 million users mark in the UK. This means the social networking site has acquired an additional four m ...
TAGS:
Facebook
| Google
| Social media
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