For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.

Jan 13th 2012
Paid search click-throughs double on tablets, Google's social overhaul angers Twitter and internet overhaul to increase the number of domain names

Paid search click-throughs double on tablet devices According to research conducted by Marin Software, the click through rate on tablet and smartphone paid search ads doubled to 1 ...

TAGS: Google | Pay per click | Search | Twitter
Dec 09th 2011
Twitter & YouTube roll out new designs, lead generation sector grows, and confidence in affiliate sector high for 2012

Lead generation sector grows 20% According to the latest research from the Internet Advertising Bureau, the lead generation sector grew by 20% in the first half of 2011. However, ...

TAGS: Affiliate marketing | Lead generation | Twitter | YouTube
Oct 10th 2011
Social sharing and successful blogging

Blogging is a great way to improve search rankings and improve inbound links but many bloggers forget that social sharing is a key factor in achieving better statistics and interac ...

TAGS: Affiliate marketing | Blogging | Facebook | Twitter
Sep 20th 2011
Twitter tests promoted Tweets, 74% wait to grab a bargain & Google Wallet launched

Twitter tests Promoted Tweets Twitter is testing its Promoted Tweets ad product among users not following a brand, but instead based on their interests. If successful, the new ser ...

TAGS: Affiliate marketing | Deals | Twitter
Sep 09th 2011
Mobile ads for Twitter, spending by mobile up 43% and a third of companies blocking social networks

Twitter aims to launch mobile ads in the UK in October According to Media Week, Twitter is on course to roll out its advertising services in Britain in October this year. Brands w ...

TAGS: Mobile | Social networks | Twitter
Aug 05th 2011
Yahoo! switches to Bing, Twitter worth £5 billion and Foursquare gives businesses more control

Search alliance between Yahoo! and Bing gets underway as Yahoo! switches to Bing platform As part of a new search alliance between Yahoo! and Bing the two sites are now using the ...

TAGS: Bing | Search | Social media | Twitter | Yahoo
Jul 15th 2011
Advertisers boycott all News International sites, Google's latest toy & Twitter to step up ads

Advertisers remove networked ads from News International websites Four of the UK’s largest advertising networks have been told by brands and media agencies to remove and not ...

TAGS: Google | Twitter
Jun 03rd 2011
50 million 'like' brands every day, AdWords policy change & Twitter plans photo & video service

Facebook users ‘like’ 50 million brands a day According to Facebook’s Chief Operating Officer, Sheryl Sandberg, 50 million users ‘like’ brands every ...

TAGS: Facebook | Google | Twitter
May 05th 2011
The social media backlash

This month the value of social media is under the spotlight. Our Social Marketing Manager Sam Collier explains how the buzz around social marketing is following the well-worn path ...

TAGS: Facebook | Social media | Twitter
Apr 08th 2011
New behavioural advertising guidelines, Google to produce original content and Twitter considers facebook style pages

Ad industry moves towards self-regulation of behavioural advertising to combat new EU law Leading members of the advertising and marketing industry have clubbed together to devise ...

TAGS: Google | Twitter | YouTube

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