For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.

May 06th 2010
How much is that extra Google position rank worth?

How much more traffic should you expect as you rise up Google’s SERPs, Neil M Hancock, Search Marketing Manager at Silverbean explains with the help of a leaked AOL document. ...

TAGS: Google | Google Analytics | Search engine optimisation
Mar 10th 2010
Google Analytics - Advanced Segments

Analytics information can be crucial to knowing what’s going on with your website. Google’s own analytics suite is an excellent entry level package that every website o ...

TAGS: Analytics | eCommerce
Nov 27th 2009
Some great tips to analyse your website data

Being able to track and analyse your website data is important, it can tell you so much more about your site than you could ever have realised.  Having the Analytics package i ...

TAGS: Analytics | Search engine optimisation
Sep 28th 2009
How to set up and create a Google Analytics account

You have heard about Google Analytics and love the sound of it, but you have no idea how to create an account and add it to your website? Follow Neil M Hancock’s step-by-step ...

TAGS: Analytics | Google Analytics
Aug 12th 2009
Go crazy for CrazyEgg

Heatmap analytics are usually accessible only to those who can afford sophisticated analytics software; limiting those with low budgets to a handful of under par alternatives. Here ...

TAGS: Analytics | CrazyEgg | Usability