For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.
Sep
16th
2011
Know your goals
Why have you got a website? Is it to sell stuff? Is it just for showing that you exist and to gain followers? Whatever the reason is, you need to know that your website is achievin ...
TAGS:
Conversion rate
| Design
| Google Analytics
| Web design
Jun
27th
2011
How to series... Google Analytics (p1)
It’s imperative that you are able to track user’s interactions with your site to be able to draw meaningful conclusions on your marketing strategies and site usability. ...
TAGS:
Google Analytics
Mar
18th
2011
Are you on the right track?
We’re still amazed by the number of companies we encounter who are not tracking their online marketing efforts correctly. Read John’s guide and if you’re still in ...
TAGS:
Analytics
| B2B
| Conversion rate
May
06th
2010
How much is that extra Google position rank worth?
How much more traffic should you expect as you rise up Google’s SERPs, Neil M Hancock, Search Marketing Manager at Silverbean explains with the help of a leaked AOL document. ...
TAGS:
Google
| Google Analytics
| Search engine optimisation
Mar
10th
2010
Google Analytics - Advanced Segments
Analytics information can be crucial to knowing what’s going on with your website. Google’s own analytics suite is an excellent entry level package that every website o ...
TAGS:
Analytics
| eCommerce
Nov
27th
2009
Some great tips to analyse your website data
Being able to track and analyse your website data is important, it can tell you so much more about your site than you could ever have realised. Having the Analytics package i ...
TAGS:
Analytics
| Search engine optimisation
Sep
28th
2009
How to set up and create a Google Analytics account
You have heard about Google Analytics and love the sound of it, but you have no idea how to create an account and add it to your website? Follow Neil M Hancock’s step-by-step ...
TAGS:
Analytics
| Google Analytics
Aug
12th
2009
Go crazy for CrazyEgg
Heatmap analytics are usually accessible only to those who can afford sophisticated analytics software; limiting those with low budgets to a handful of under par alternatives. Here ...
TAGS:
Analytics
| CrazyEgg
| Usability