For all the latest online marketing advice, news and comments; read our blog: The Silver Tongue.

Jan 20th 2012
Online brands among most respected, Facebook PPC discount and Google targets ad scams

Google, Amazon and M&S top UK’s most respected brands list According to YouGov’s 2011 BrandIndex league table, Google, followed by Amazon and Marks & Spencer w ...

TAGS: Facebook | Google | Pay per click
Jan 16th 2012
Bloggers vs PR: 7 tips for working with PRs

Before I begin let me first state that I am well aware I’m raising my head above the proverbial parapet by writing this piece. How to work with bloggers, how not to work wi ...

TAGS: Blogging | Social media
Jan 13th 2012
Paid search click-throughs double on tablets, Google's social overhaul angers Twitter and internet overhaul to increase the number of domain names

Paid search click-throughs double on tablet devices According to research conducted by Marin Software, the click through rate on tablet and smartphone paid search ads doubled to 1 ...

TAGS: Google | Pay per click | Search | Twitter
Jan 06th 2012
Google break their own rules, 45,000 Facebook logins stolen and one billion app downloaded in the last week of 2011

Google ad campaign breaks Google search rules Over the past few years, Google has been demanding that companies use more top quality content in order to gain top search rankings a ...

TAGS: Apps | Christmas | Google | Web design
Dec 23rd 2011
£550 million spent on Christmas & Boxing day, Sponsored ads enter the Facebook news feed & 1 in every 5 minutes social networking

 UK consumers will spend £550 million online on Christmas Day and Boxing Day According to the latest forecasts from IMRG, consumers will spend more than £550milli ...

TAGS: Christmas | Facebook | Social networks
Dec 16th 2011
The new Facebook timeline is here, online sales up 11% and Google still the most visited site

Facebook launches new timeline Facebook has launched its new Timeline profile worldwide with an added boost of increased privacy options and greater user control. Users will now b ...

TAGS: Facebook | Google
Dec 09th 2011
Twitter & YouTube roll out new designs, lead generation sector grows, and confidence in affiliate sector high for 2012

Lead generation sector grows 20% According to the latest research from the Internet Advertising Bureau, the lead generation sector grew by 20% in the first half of 2011. However, ...

TAGS: Affiliate marketing | Lead generation | Twitter | YouTube
Dec 02nd 2011
Groupon shares fall 40%, Nectar rewards users for watching ads & Spotify launches an app store

Groupon shares fall more than 40% Despite its impressive opening price of £13 per share just one month ago, making it the second best internet company market debut after Goo ...

TAGS: Apps | Groupon | Loyalty schemes | Spotify
Nov 29th 2011
Facebook tipped for floatation, 21% of consumers would agree to offers via mobile & social networks and online video revenue to triple

Facebook tipped for floatation early next year The rumour mill has been going into overdrive concerning Facebook’s potentially imminent flotation. According to US law, a com ...

TAGS: Deals | Facebook | Mobile | Social media | Video
Nov 24th 2011
Spotify hits 2.5m paid subscribers, improvements in online payment security and eBay open pop-up store

Spotify subscribers hit 2.5 million According to Enders Analysis, music subscription service Spotify should finally be in the black before the end of the year, with a predicted gr ...

TAGS: Google+ | Payment methods | Spotify

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